Retrogaming Audience in United States

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Retrogaming has an estimated audience of 10,667,124 people in United States. 31.7% are female, 68.3% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Nintendo Entertainment System, Pokémon (video game series), Street Fighter, Mortal Kombat X.

The average Retrogaming fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Nintendo Entertainment System, Pokémon (video game series), with strongest over-indexing on Superman (3.42× the country average). Demographically, the Retrogaming audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Retrogaming fans

Demographic split for Retrogaming audience in United States
MetricValue
Female31.7%
Male68.3%
Average age31.5
Estimated audience size10,667,124

Audience persona

The typical Retrogaming fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Retrogaming in United States
RegionReachAffinity
California772,0070.66×
Texas554,4690.6×
Florida429,4690.59×
New York385,1470.65×
Illinois214,5130.6×
Michigan172,1710.62×
Pennsylvania170,0640.47×
Ohio166,7750.51×
North Carolina155,0500.48×
Georgia135,3380.41×
Minnesota131,1510.86×
Virginia129,5170.5×
Arizona123,6920.57×
New Jersey122,9660.45×
Missouri109,8130.64×
Washington105,5930.49×
Mississippi104,9371.19×
Massachusetts102,7620.49×
Louisiana101,0780.73×
Kentucky97,2020.73×
Indiana93,3790.48×
Arkansas93,2251.06×
Oklahoma91,1700.77×
Maryland89,6460.49×
Tennessee89,6350.42×
Alabama86,8500.58×
Wisconsin85,6270.53×
Colorado84,2390.5×
South Carolina82,1480.51×
Connecticut81,4220.76×
Kansas80,0170.95×
Idaho79,9991.5×
Oregon79,8260.65×
West Virginia79,4111.6×
Hawaii76,4211.67×
Iowa75,9640.86×
Nevada69,3070.67×
Utah68,0140.71×
New Hampshire65,4321.56×
Nebraska64,0721.2×
New Mexico63,7381.19×
Rhode Island63,1821.86×
Montana62,8022.12×
Wyoming58,3993.69×
South Dakota55,7892.26×
Alaska50,4302.21×
Delaware46,2941.57×
Maine45,9231.2×
Washington, District of Columbia44,5681.39×
Vermont39,5462.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retrogaming audience
BrandAffinityCategory
Superman3.42×Movies & TV
Nintendo Entertainment System21.93×Games
Pokémon (video game series)7.81×Games
Street Fighter19.98×Games
Mortal Kombat X38.52×Games
Tekken24.05×Games
Tekken 739.9×Games
Final Fantasy VII12.31×Games
DreamHack38.45×Sports
Nintendo 6419.56×Games
Game Boy21.15×Games
Peacemaker2.97×Movies & TV
Collectible card game6.91×Games
Anime convention4.72×Literature
Yu-Gi-Oh! Trading Card Game8.52×Games
Super Mario Bros.9.89×Games
Otaku5.37×Literature
Brawl Stars30.62×Games
Final Fantasy8.24×Games
Nintendo 3DS22.06×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retrogaming audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
Early Adopter MentalityPOWER1.69
ExtroversionTHRILL1.2
Luxury OrientationPREMIUM1.15
Sports ActivityPOWER1.12
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Retrogaming
CountryShare
United States23.4%
Japan11.3%
Germany5.1%

See Retrogaming audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Retrogaming have in United States?

Retrogaming has an estimated audience of 10,667,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Retrogaming fans?

31.7% of Retrogaming fans are female, 68.3% are male, with an average age of 31.5 years.

Which brands do Retrogaming fans like most?

Retrogaming fans show strongest brand affinity for Superman (3.42×), Nintendo Entertainment System (21.93×), and Pokémon (video game series) (7.81×) over the country average.

Where do Retrogaming fans live in United States?

Retrogaming fans in United States are most concentrated in California (reach 772,007), Texas (reach 554,469), and Florida (reach 429,469). These three regions account for the largest share of the active audience.

What other brands do Retrogaming fans also like?

Beyond Retrogaming itself, the audience over-indexes on Nintendo Entertainment System (21.93×), Pokémon (video game series) (7.81×), Street Fighter (19.98×), and Mortal Kombat X (38.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retrogaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.