Rascasse Audience Intelligence

Retrogaming Audience in United States

A data profile of the people who buy, follow and care about Retrogaming in United States — modelled from more than twelve digital signal sources. Retrogaming has an estimated audience of 10,667,124 people in United States.

#31among Gaming genre in United States#2163among Topic in United States#70in Games

The average Retrogaming fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Nintendo Entertainment System, Pokémon (video game series), with strongest over-indexing on Superman (3.42× the country average).

Demographically, the Retrogaming audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retrogaming fan in United States is more male, around 31.5 years old, with strong Social Media Usage tendencies and a notable affinity for Superman.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retrogaming profile in United States.

Audience size
10.7M
in United States
Gender
31.7%♀
68.3% male
Age
31.5
average years
Country rank
#3354
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retrogaming fans

31.7% are female, 68.3% are male, average age 31.5.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Retrogaming audience in United States
MetricValue
Female31.7%
Male68.3%
Average age31.5
Estimated audience size10,667,124
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Retrogaming audience in United States
Age bracketShare%
16-1938%
20-2925%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Retrogaming audience comes from United States.

Worldwide audience distribution share by country for Retrogaming
CountryShare
United States23.4%
Japan11.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retrogaming audience in United States is strongest.

Fig. 05

Top regions by affinity

Retrogaming fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.14×
02Alaska~30K1.12×
03Rhode Island~40K1.11×
04Vermont~20K1.11×
05Montana~30K1.10×
06North Dakota~20K1.10×
07West Virginia~50K1.08×
08New Hampshire~50K1.07×
09Idaho~60K1.05×
10New Mexico~60K1.03×
11Nebraska~60K1.03×
12Hawaii~50K1.03×
13Maine~40K1.03×
14Washington, District of Columbia~30K1.03×
15Delaware~30K1.03×
16Mississippi~90K1.02×
17Arkansas~90K1.00×
18Kansas~80K0.99×
19Iowa~90K0.98×
20Louisiana~100K0.97×
21Kentucky~100K0.97×
22Oklahoma~100K0.97×
23Connecticut~100K0.97×
24Nevada~100K0.97×
25Utah~90K0.97×
26Alabama~100K0.96×
27Oregon~100K0.95×
28Missouri~200K0.94×
29South Carolina~200K0.94×
30Wisconsin~200K0.94×
31Minnesota~100K0.94×
32Tennessee~200K0.93×
33Indiana~200K0.93×
34Maryland~200K0.93×
35Colorado~200K0.93×
36Arizona~200K0.92×
37Michigan~300K0.91×
38Washington~200K0.91×
39Massachusetts~200K0.91×
40New Jersey~200K0.90×
41Virginia~200K0.90×
42Ohio~300K0.89×
43Georgia~300K0.89×
44North Carolina~300K0.89×
45Pennsylvania~300K0.88×
46Illinois~300K0.87×
47New York~500K0.83×
48Florida~600K0.81×
49Texas~700K0.79×
50California~900K0.77×
Fig. 06

Affinity by region

Affinity by region — Retrogaming, United States
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retrogaming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retrogaming audience
#·InterestCategoryAffinity×
01Tekken 7Games39.90×
02Mortal Kombat XGames38.52×
03DreamHackSports38.45×
04Brawl StarsGames30.62×
05TekkenGames24.05×
06Nintendo 3DSGames22.06×
07Nintendo Entertainment SystemGames21.93×
08Game BoyGames21.15×
09Street FighterGames19.98×
10Nintendo 64Games19.56×
11Final Fantasy VIIGames12.31×
12Super Mario Bros.Games9.89×
13Yu-Gi-Oh! Trading Card GameGames8.52×
14Final FantasyGames8.24×
15Pokémon (video game series)Games7.81×
16Collectible card gameGames6.91×
17OtakuLiterature5.37×
18Anime conventionLiterature4.72×
19SupermanMovies & TV3.42×
20PeacemakerMovies & TV2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retrogaming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retrogaming audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.16×
Career OrientationPOWER1.12×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retrogaming audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
IndulgenceJOY0.64×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retrogaming have in United States?

Retrogaming has an estimated audience of 10,667,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retrogaming fans?

31.7% of Retrogaming fans are female, 68.3% are male, with an average age of 31.5 years.

03

Which brands do Retrogaming fans like most?

Retrogaming fans show strongest brand affinity for Superman (3.42×), Nintendo Entertainment System (21.93×), and Pokémon (video game series) (7.81×) over the country average.

04

Where do Retrogaming fans live in United States?

Retrogaming fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Retrogaming fans also like?

Beyond Retrogaming itself, the audience over-indexes on Nintendo Entertainment System (21.93×), Pokémon (video game series) (7.81×), Street Fighter (19.98×), and Mortal Kombat X (38.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Retrogaming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retrogaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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