Rascasse Audience Intelligence

Super Mario Bros. Audience in United States

A data profile of the people who buy, follow and care about Super Mario Bros. in United States — modelled from more than twelve digital signal sources. Super Mario Bros. has an estimated audience of 5,781,884 people in United States.

#35among Video / Board Game in United States#116in Games

The average Super Mario Bros. fan in United States is 28.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sailor Jerry, Solitaire, Gaming, with strongest over-indexing on Sailor Jerry (357.14× the country average).

Demographically, the Super Mario Bros. audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario Bros. fan in United States is more male, around 28.3 years old, with strong Spirituality tendencies and a notable affinity for Sailor Jerry.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario Bros. profile in United States.

Audience size
5.8M
in United States
Gender
39.9%♀
60.1% male
Age
28.3
average years
Country rank
#5875
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario Bros. fans

39.9% are female, 60.1% are male, average age 28.3.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Super Mario Bros. audience in United States
MetricValue
Female39.9%
Male60.1%
Average age28.3
Estimated audience size5,781,884
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Super Mario Bros. audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3916%
40-498%
50+4%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Super Mario Bros. audience comes from United States.

Worldwide audience distribution share by country for Super Mario Bros.
CountryShare
United States28.9%
France6.6%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario Bros. audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario Bros. fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.27×
02Utah~60K1.24×
03California~800K1.23×
04Oklahoma~80K1.23×
05Arizona~100K1.17×
06Kentucky~90K1.17×
07New Mexico~30K1.16×
08Idaho~30K1.15×
09Alabama~90K1.13×
10Arkansas~50K1.13×
11Washington~100K1.11×
12Nevada~60K1.10×
13Indiana~100K1.08×
14Illinois~200K1.07×
15Louisiana~80K1.07×
16North Dakota~10K1.07×
17Georgia~200K1.05×
18New Jersey~200K1.05×
19Nebraska~30K1.05×
20Alaska~10K1.05×
21Kansas~50K1.04×
22Florida~400K1.02×
23Mississippi~50K1.02×
24North Carolina~200K1.00×
25Missouri~90K1.00×
26Iowa~50K1.00×
27Oregon~70K0.99×
28Michigan~100K0.98×
29Virginia~100K0.98×
30West Virginia~30K0.98×
31Rhode Island~20K0.98×
32New York~300K0.97×
33Pennsylvania~200K0.97×
34Maryland~100K0.97×
35Ohio~200K0.96×
36South Dakota~10K0.96×
37Tennessee~100K0.95×
38South Carolina~80K0.91×
39Wisconsin~80K0.91×
40Connecticut~50K0.91×
41Montana~10K0.90×
42Colorado~80K0.88×
43Massachusetts~100K0.87×
44Hawaii~20K0.87×
45Minnesota~70K0.86×
46New Hampshire~20K0.86×
47Delaware~10K0.85×
48Maine~20K0.84×
49Vermont~8K0.80×
50Washington, District of Columbia~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Super Mario Bros., United States
0.62×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario Bros. audience
#·InterestCategoryAffinity×
01Sailor JerryFashion & Accessoires357.14×
02Crash Bandicoot (video game)Games33.41×
03Donkey KongGames32.31×
04Crash BandicootGames30.45×
05Super Mario WorldGames28.91×
06AtariGames24.93×
07SolitaireGames17.67×
08Clash RoyaleGames16.68×
09Mario KartGames13.77×
10Super Smash Bros.Games12.87×
11Super MarioGames11.76×
12Music video gameMusic & Radio11.59×
13The Legend of ZeldaGames11.26×
14GamingGames10.98×
15RetrogamingGames6.90×
16World of WarcraftGames6.87×
17Playstation 5Games6.80×
18Action role-playing gameGames6.76×
19PlayStationGames6.18×
20Pokémon (video game series)Games5.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario Bros. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Urban LifestyleOPEN1.54×
Healthy LifestyleBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario Bros. audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
CreativityOPEN0.89×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario Bros. have in United States?

Super Mario Bros. has an estimated audience of 5,781,884 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario Bros. fans?

39.9% of Super Mario Bros. fans are female, 60.1% are male, with an average age of 28.3 years.

03

Which brands do Super Mario Bros. fans like most?

Super Mario Bros. fans show strongest brand affinity for Sailor Jerry (357.14×), Solitaire (17.67×), and Gaming (10.98×) over the country average.

04

Where do Super Mario Bros. fans live in United States?

Super Mario Bros. fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario Bros. fans also like?

Beyond Super Mario Bros. itself, the audience over-indexes on Solitaire (17.67×), Gaming (10.98×), The Legend of Zelda (11.26×), and Crash Bandicoot (video game) (33.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Super Mario Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →