Super Mario Bros. Audience in United States

Super Mario Bros. logo

Super Mario Bros. has an estimated audience of 5,774,266 people in United States. 39.9% are female, 60.1% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Sailor Jerry, Solitaire, Gaming, The Legend of Zelda, Clash of Clans.

The average Super Mario Bros. fan in United States is 28.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sailor Jerry, Solitaire, Gaming, with strongest over-indexing on Sailor Jerry (357.14× the country average). Demographically, the Super Mario Bros. audience skews more male with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Super Mario Bros. fans

Demographic split for Super Mario Bros. audience in United States
MetricValue
Female39.9%
Male60.1%
Average age28.3
Estimated audience size5,774,266

Audience persona

The typical Super Mario Bros. fan in United States is more male, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sailor Jerry.

Top regions in United States

Top regions ranked by reach for Super Mario Bros. in United States
RegionReachAffinity
California836,5651.32×
Texas640,5891.29×
Florida433,8951.11×
New York342,7651.06×
Illinois204,5281.06×
Pennsylvania189,1860.97×
Georgia188,9141.06×
North Carolina172,3350.99×
Ohio171,6360.96×
New Jersey157,7291.07×
Michigan152,5761.01×
Arizona141,6441.2×
Washington140,8991.22×
Virginia139,8120.99×
Tennessee114,7780.99×
Indiana113,0901.07×
Massachusetts102,6790.9×
Maryland101,1561.02×
Missouri93,9891.01×
Alabama90,5891.12×
Kentucky82,9231.15×
Colorado81,4700.9×
Oklahoma78,8461.23×
Wisconsin76,4210.88×
Louisiana76,1551.02×
South Carolina75,8460.87×
Minnesota70,3530.85×
Oregon67,4451.02×
Utah63,8511.23×
Nevada61,7671.11×
Connecticut54,4770.94×
Arkansas52,6431.11×
Mississippi49,3761.04×
Iowa48,2861.01×
Kansas48,2341.06×
New Mexico33,7641.17×
Idaho32,3971.12×
Nebraska29,6691.02×
West Virginia26,4460.98×
Hawaii20,9220.84×
New Hampshire18,2250.8×
Maine17,0760.83×
Rhode Island17,0270.93×
Montana13,3250.83×
Delaware12,5610.79×
Alaska12,1250.98×
North Dakota11,3840.96×
South Dakota11,1470.84×
Washington, District of Columbia10,4250.6×
Vermont7,2470.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mario Bros. audience
BrandAffinityCategory
Sailor Jerry357.14×Fashion & Accessoires
Solitaire17.67×Games
Gaming10.98×Games
The Legend of Zelda11.26×Games
Clash of Clans17.4×Games
Crash Bandicoot (video game)33.41×Games
Music video game11.59×Music & Radio
Donkey Kong32.31×Games
World of Warcraft6.87×Games
Super Smash Bros.12.87×Games
Super Mario World28.91×Games
Crash Bandicoot30.45×Games
Super Mario11.76×Games
Action role-playing game6.76×Games
Pokémon (video game series)5.73×Games
Mario Kart13.77×Games
Atari24.93×Games
Playstation 56.8×Games
Clash Royale16.68×Games
Retrogaming6.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mario Bros. audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.88
Family OrientationCONSERVATISM1.49
Early Adopter MentalityPOWER1.42
Urban LifestyleOPEN1.28
Social Media UsageJOY1.18
Pet OwnershipJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Super Mario Bros.
CountryShare
United States28.9%
France6.6%
Italy6.6%

See Super Mario Bros. audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Super Mario Bros. have in United States?

Super Mario Bros. has an estimated audience of 5,774,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mario Bros. fans?

39.9% of Super Mario Bros. fans are female, 60.1% are male, with an average age of 28.3 years.

Which brands do Super Mario Bros. fans like most?

Super Mario Bros. fans show strongest brand affinity for Sailor Jerry (357.14×), Solitaire (17.67×), and Gaming (10.98×) over the country average.

Where do Super Mario Bros. fans live in United States?

Super Mario Bros. fans in United States are most concentrated in California (reach 836,565), Texas (reach 640,589), and Florida (reach 433,895). These three regions account for the largest share of the active audience.

What other brands do Super Mario Bros. fans also like?

Beyond Super Mario Bros. itself, the audience over-indexes on Solitaire (17.67×), Gaming (10.98×), The Legend of Zelda (11.26×), and Clash of Clans (17.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.