Rascasse Audience Intelligence

Atari Target Market in United States

A data profile of the people who buy, follow and care about Atari in United States — modelled from more than twelve digital signal sources. Atari has an estimated audience of 920,411 people in United States.

#9among Video game developer in United States#2562among Brand in United States#524in Games

The average Atari fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crash Bandicoot (video game), Best Casino, Super Mario World, with strongest over-indexing on Crash Bandicoot (video game) (155.91× the country average).

Demographically, the Atari audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atari fan in United States is more male, around 35.0 years old, with strong Spirituality tendencies and a notable affinity for Crash Bandicoot (video game).

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atari profile in United States.

Audience size
920K
in United States
Gender
31.4%♀
68.6% male
Age
35.0
average years
Country rank
#25019
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atari

31.4% are female, 68.6% are male, average age 35.0.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Atari audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.0
Estimated audience size920,411
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Atari audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3924%
40-4918%
50+9%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Atari audience comes from United States.

Worldwide audience distribution share by country for Atari
CountryShare
United States26.5%
Brazil8.4%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atari audience in United States is strongest.

Fig. 05

Top regions by affinity

Atari customers by region in United States
#RegionReachAffinity×
01West Virginia~5K1.27×
02Oklahoma~10K1.21×
03Indiana~20K1.17×
04Arkansas~9K1.17×
05Kentucky~10K1.15×
06Pennsylvania~30K1.11×
07Ohio~30K1.11×
08Missouri~20K1.10×
09Utah~9K1.08×
10Kansas~8K1.07×
11Texas~80K1.05×
12Florida~70K1.05×
13Tennessee~20K1.05×
14Montana~3K1.05×
15Alaska~2K1.05×
16Idaho~5K1.04×
17Maine~3K1.04×
18North Dakota~2K1.04×
19Nebraska~5K1.03×
20Michigan~20K1.02×
21Arizona~20K1.02×
22Iowa~8K1.02×
23Illinois~30K1.01×
24Alabama~10K1.01×
25New Hampshire~4K1.01×
26Virginia~20K1.00×
27New Mexico~5K1.00×
28Georgia~30K0.99×
29North Carolina~30K0.98×
30New Jersey~20K0.98×
31Washington~20K0.98×
32Louisiana~10K0.98×
33Oregon~10K0.97×
34Mississippi~7K0.97×
35California~100K0.96×
36Wisconsin~10K0.95×
37Vermont~2K0.95×
38Connecticut~9K0.94×
39Nevada~8K0.94×
40South Dakota~2K0.94×
41South Carolina~10K0.92×
42Rhode Island~3K0.92×
43New York~50K0.91×
44Massachusetts~20K0.91×
45Colorado~10K0.89×
46Maryland~10K0.88×
47Minnesota~10K0.86×
48Delaware~2K0.86×
49Hawaii~3K0.81×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Atari, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atari audience
#·InterestCategoryAffinity×
01Donkey Kong 64Games205.08×
02Super Mario 64 DSGames203.58×
03Mario Kart 64Games169.93×
04Crash Bandicoot (video game)Games155.91×
05Super Mario 64Games149.51×
06Super Mario WorldGames109.60×
07Crash BandicootGames99.46×
08SimCity BuildItGames94.85×
09Computer GeeksTechnology & Electronics84.94×
10Best CasinoMusic & Radio71.59×
11CapcomGames67.14×
12SimCityGames61.60×
13Perfect WorldGames58.48×
14Edge (magazine)Games52.17×
15Alan TuringPolitics & Society44.58×
16WaterworldMovies & TV40.50×
17Felicity JonesMovies & TV36.98×
18Super Mario Bros.Games25.25×
19The Legend of ZeldaGames17.97×
20SolitaireGames11.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atari audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
Social Media UsageJOY1.62×
Healthy LifestyleBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atari audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
CreativityOPEN0.86×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atari's target market in United States?

Atari's target market in United States covers an estimated 920,411 people, concentrated in California and Texas.

02

What is the gender split and age of Atari customers?

31.4% of the Atari audience are female, 68.6% are male, with an average age of 35.0 years.

03

Which brands do Atari fans like most?

Atari fans show strongest brand affinity for Crash Bandicoot (video game) (155.91×), Best Casino (71.59×), and Super Mario World (109.6×) over the country average.

04

Where do Atari fans live in United States?

Atari fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Atari fans also like?

Beyond Atari itself, the audience over-indexes on Best Casino (71.59×), Super Mario World (109.6×), Super Mario 64 (149.51×), and Crash Bandicoot (99.46×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Atari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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