Atari Audience in United States

Atari logo

Atari has an estimated audience of 916,078 people in United States. 31.4% are female, 68.6% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Crash Bandicoot (video game), Super Mario World, Super Mario 64, Crash Bandicoot, SimCity.

The average Atari fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Crash Bandicoot (video game), Super Mario World, Super Mario 64, with strongest over-indexing on Crash Bandicoot (video game) (155.91× the country average). Demographically, the Atari audience skews more male with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Atari fans

Demographic split for Atari audience in United States
MetricValue
Female31.4%
Male68.6%
Average age35.0
Estimated audience size916,078

Audience persona

The typical Atari fan in United States is more male, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Crash Bandicoot (video game).

Top regions in United States

Top regions ranked by reach for Atari in United States
RegionReachAffinity
California102,9601.02×
Texas86,4811.1×
Florida70,1421.13×
New York49,0730.96×
Pennsylvania34,6381.12×
Ohio31,8751.13×
Illinois31,6331.04×
Georgia28,3991.01×
North Carolina28,1491.02×
Michigan25,3281.06×
New Jersey23,2831×
Virginia22,1450.99×
Arizona19,7761.06×
Tennessee19,7201.07×
Washington19,3671.05×
Indiana19,1801.15×
Massachusetts17,8220.99×
Missouri16,2661.1×
Maryland14,1080.9×
Colorado13,5030.94×
Kentucky12,9931.13×
Alabama12,9151.01×
South Carolina12,8330.93×
Wisconsin12,4920.91×
Oklahoma12,1401.19×
Louisiana11,9401.01×
Minnesota11,3650.87×
Oregon10,6351.01×
Utah8,9421.09×
Connecticut8,4980.92×
Arkansas8,2841.1×
Nevada8,2410.93×
Iowa8,0681.07×
Kansas7,7321.07×
Mississippi6,9870.93×
West Virginia5,4421.28×
Nebraska4,6721.02×
Idaho4,5700.99×
New Mexico4,4580.97×
New Hampshire3,5780.99×
Maine3,4001.04×
Hawaii2,9990.76×
Rhode Island2,6340.9×
Montana2,3430.92×
Washington, District of Columbia2,2170.81×
Alaska1,9931.02×
Delaware1,9590.78×
South Dakota1,8400.87×
North Dakota1,7820.95×
Vermont1,4230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atari audience
BrandAffinityCategory
Crash Bandicoot (video game)155.91×Games
Super Mario World109.6×Games
Super Mario 64149.51×Games
Crash Bandicoot99.46×Games
SimCity61.6×Games
Edge (magazine)52.17×Games
Super Mario Bros.25.25×Games
Capcom67.14×Games
Donkey Kong 64205.08×Games
SimCity BuildIt94.85×Games
The Legend of Zelda17.97×Games
Mario Kart 64169.93×Games
Waterworld40.5×Movies & TV
Felicity Jones36.98×Movies & TV
Super Mario 64 DS203.58×Games
Alan Turing44.58×Politics & Society
Computer Geeks84.94×Technology & Electronics
Perfect World58.48×Games
Solitaire11.08×Games
Antonio Gates62.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atari audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.57
Early Adopter MentalityPOWER1.97
Family OrientationCONSERVATISM1.36
Social Media UsageJOY1.25
Convenience OrientationPREMIUM1.23
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Atari
CountryShare
United States26.9%
Brazil8.5%
Japan5.2%

See Atari audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Atari have in United States?

Atari has an estimated audience of 916,078 people in United States, concentrated in California and Texas.

What is the gender split and age of Atari fans?

31.4% of Atari fans are female, 68.6% are male, with an average age of 35.0 years.

Which brands do Atari fans like most?

Atari fans show strongest brand affinity for Crash Bandicoot (video game) (155.91×), Super Mario World (109.6×), and Super Mario 64 (149.51×) over the country average.

Where do Atari fans live in United States?

Atari fans in United States are most concentrated in California (reach 102,960), Texas (reach 86,481), and Florida (reach 70,142). These three regions account for the largest share of the active audience.

What other brands do Atari fans also like?

Beyond Atari itself, the audience over-indexes on Super Mario World (109.6×), Super Mario 64 (149.51×), Crash Bandicoot (99.46×), and SimCity (61.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.