Rascasse Audience Intelligence

Rockstar Games Target Market in United States

A data profile of the people who buy, follow and care about Rockstar Games in United States — modelled from more than twelve digital signal sources. Rockstar Games has an estimated audience of 3,031,299 people in United States.

#3among Video game developer in United States#1045among Brand in United States#203in Games

The average Rockstar Games fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rockstar Games Social Club, Megan Fox, GameStop, with strongest over-indexing on Rockstar Games Social Club (41.81× the country average).

Demographically, the Rockstar Games audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rockstar Games fan in United States is more male, around 30.1 years old, with strong Patriotism tendencies and a notable affinity for Rockstar Games Social Club.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockstar Games profile in United States.

Audience size
3M
in United States
Gender
22.5%♀
77.5% male
Age
30.1
average years
Country rank
#10210
Brand in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rockstar Games

22.5% are female, 77.5% are male, average age 30.1.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Rockstar Games audience in United States
MetricValue
Female22.5%
Male77.5%
Average age30.1
Estimated audience size3,031,299
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Rockstar Games audience in United States
Age bracketShare%
16-1943%
20-2926%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Rockstar Games audience comes from United States.

Worldwide audience distribution share by country for Rockstar Games
CountryShare
United States24.6%
Germany7.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockstar Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Rockstar Games customers by region in United States
#RegionReachAffinity×
01Kentucky~50K1.28×
02West Virginia~20K1.28×
03Mississippi~30K1.24×
04South Carolina~50K1.19×
05Arkansas~30K1.19×
06Oklahoma~40K1.17×
07New York~200K1.16×
08Alabama~50K1.15×
09North Carolina~100K1.14×
10Louisiana~40K1.14×
11Indiana~60K1.13×
12Missouri~50K1.13×
13Tennessee~60K1.12×
14Georgia~100K1.11×
15North Dakota~6K1.09×
16Nevada~30K1.07×
17Texas~300K1.06×
18Michigan~80K1.06×
19Ohio~90K1.05×
20Pennsylvania~100K1.03×
21Florida~200K1.01×
22Kansas~20K1.00×
23Nebraska~10K1.00×
24Illinois~90K0.99×
25Iowa~20K0.99×
26South Dakota~7K0.99×
27Idaho~10K0.98×
28California~300K0.97×
29Wisconsin~40K0.97×
30New Mexico~10K0.96×
31New Jersey~70K0.95×
32Rhode Island~9K0.95×
33Arizona~60K0.94×
34Oregon~30K0.94×
35Virginia~70K0.93×
36Washington~50K0.93×
37New Hampshire~10K0.93×
38Montana~7K0.93×
39Maryland~40K0.90×
40Maine~9K0.90×
41Delaware~7K0.90×
42Connecticut~30K0.89×
43Colorado~40K0.88×
44Utah~20K0.88×
45Minnesota~40K0.87×
46Massachusetts~50K0.86×
47Alaska~5K0.86×
48Vermont~4K0.82×
49Washington, District of Columbia~6K0.72×
50Hawaii~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Rockstar Games, United States
0.64×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockstar Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockstar Games audience
#·InterestCategoryAffinity×
01Rockstar Games Social ClubGames41.81×
02CrackdownGames27.77×
03Need for Speed: Most Wanted (2012 video game)Games26.78×
04Murder NovaCars & Mobility22.52×
05Tye SheridanMovies & TV16.80×
06Red Dead RedemptionGames13.96×
07Daisy RidleyMovies & TV13.72×
08UbisoftGames11.02×
09Video game publisherGames9.50×
10Cynthia ErivoMovies & TV8.90×
11Fallout (series)Games8.27×
12Megan FoxMovies & TV8.19×
13Micro CenterShopping6.42×
14Epic GamesGames6.05×
15SteamGames6.03×
16Tom HollandMovies & TV5.96×
17GameStopGames5.49×
18XboxGames4.52×
19Game consolesTechnology & Electronics3.12×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockstar Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockstar Games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Social Media UsageJOY1.21×
Price SensitivityPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockstar Games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Quality AwarenessPREMIUM0.76×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rockstar Games's target market in United States?

Rockstar Games's target market in United States covers an estimated 3,031,299 people, concentrated in California and Texas.

02

What is the gender split and age of Rockstar Games customers?

22.5% of the Rockstar Games audience are female, 77.5% are male, with an average age of 30.1 years.

03

Which brands do Rockstar Games fans like most?

Rockstar Games fans show strongest brand affinity for Rockstar Games Social Club (41.81×), Megan Fox (8.19×), and GameStop (5.49×) over the country average.

04

Where do Rockstar Games fans live in United States?

Rockstar Games fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rockstar Games fans also like?

Beyond Rockstar Games itself, the audience over-indexes on Megan Fox (8.19×), GameStop (5.49×), Cynthia Erivo (8.9×), and Micro Center (6.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rockstar Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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