Rockstar Games Audience in United States

Rockstar Games logo

Rockstar Games has an estimated audience of 2,889,234 people in United States. 22.5% are female, 77.5% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Rockstar Games Social Club, GameStop, Megan Fox, Cynthia Erivo, Steam.

The average Rockstar Games fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rockstar Games Social Club, GameStop, Megan Fox, with strongest over-indexing on Rockstar Games Social Club (41.81× the country average). Demographically, the Rockstar Games audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Rockstar Games fans

Demographic split for Rockstar Games audience in United States
MetricValue
Female22.5%
Male77.5%
Average age30.1
Estimated audience size2,889,234

Audience persona

The typical Rockstar Games fan in United States is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rockstar Games Social Club.

Top regions in United States

Top regions ranked by reach for Rockstar Games in United States
RegionReachAffinity
California332,2741.05×
Texas260,1231.05×
Florida205,6541.05×
New York201,6181.25×
North Carolina102,6081.18×
Pennsylvania101,4001.04×
Georgia98,9491.11×
Illinois98,7401.03×
Ohio97,2241.09×
Michigan81,5971.08×
New Jersey73,6891×
Virginia67,9320.97×
Tennessee64,1661.11×
Indiana59,1981.12×
Washington57,6260.99×
Arizona55,8300.95×
Missouri53,0641.14×
Massachusetts52,9740.93×
Kentucky45,1001.25×
Maryland44,9000.9×
Wisconsin44,4461.02×
Alabama43,4471.08×
South Carolina42,8640.99×
Colorado41,5860.91×
Louisiana38,8591.04×
Oklahoma36,6611.14×
Minnesota36,4140.88×
Oregon33,9011.02×
Nevada31,6851.13×
Mississippi28,0311.18×
Arkansas27,6251.16×
Connecticut25,5580.88×
Iowa24,0371.01×
Utah23,5400.91×
Kansas22,8301×
West Virginia16,6091.23×
Idaho15,1461.05×
Nebraska14,2370.98×
New Mexico13,2640.92×
New Hampshire10,9180.96×
Maine8,9040.86×
Rhode Island8,7270.95×
Hawaii7,7190.62×
Montana7,0170.88×
Washington, District of Columbia6,7850.78×
Delaware6,3090.79×
South Dakota6,1250.92×
North Dakota6,1021.03×
Alaska4,6350.75×
Vermont3,9270.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockstar Games audience
BrandAffinityCategory
Rockstar Games Social Club41.81×Games
GameStop5.49×Games
Megan Fox8.19×Movies & TV
Cynthia Erivo8.9×Movies & TV
Steam6.03×Games
Red Dead Redemption13.96×Games
Micro Center6.42×Shopping
Crackdown27.77×Games
Epic Games6.05×Games
Euphoria1.73×Movies & TV
Game consoles3.12×Technology & Electronics
Daisy Ridley13.72×Movies & TV
Movies1.51×Movies & TV
Ubisoft11.02×Games
Xbox4.52×Games
Hailee Steinfeld4.41×Movies & TV
Tye Sheridan16.8×Movies & TV
Tom Holland5.96×Movies & TV
Need for Speed: Most Wanted (2012 video game)26.78×Games
Video game publisher9.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockstar Games audience
TraitClusterScore
Early Adopter MentalityPOWER1.75
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.21
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1.09
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Rockstar Games
CountryShare
United States24.9%
Germany7.2%
United Kingdom5.6%

See Rockstar Games audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Rockstar Games have in United States?

Rockstar Games has an estimated audience of 2,889,234 people in United States, concentrated in California and Texas.

What is the gender split and age of Rockstar Games fans?

22.5% of Rockstar Games fans are female, 77.5% are male, with an average age of 30.1 years.

Which brands do Rockstar Games fans like most?

Rockstar Games fans show strongest brand affinity for Rockstar Games Social Club (41.81×), GameStop (5.49×), and Megan Fox (8.19×) over the country average.

Where do Rockstar Games fans live in United States?

Rockstar Games fans in United States are most concentrated in California (reach 332,274), Texas (reach 260,123), and Florida (reach 205,654). These three regions account for the largest share of the active audience.

What other brands do Rockstar Games fans also like?

Beyond Rockstar Games itself, the audience over-indexes on GameStop (5.49×), Megan Fox (8.19×), Cynthia Erivo (8.9×), and Steam (6.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockstar Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.