Ubisoft Audience in United States

Ubisoft logo

Ubisoft has an estimated audience of 2,940,152 people in United States. 22.3% are female, 77.7% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, GameStop, Steam, Cynthia Erivo, Epic Games.

The average Ubisoft fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, GameStop, Steam, with strongest over-indexing on Micro Center (17.63× the country average). Demographically, the Ubisoft audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Ubisoft fans

Demographic split for Ubisoft audience in United States
MetricValue
Female22.3%
Male77.7%
Average age29.5
Estimated audience size2,940,152

Audience persona

The typical Ubisoft fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Ubisoft in United States
RegionReachAffinity
California334,5501.03×
Texas259,8211.03×
Florida198,6211×
New York154,8830.94×
Pennsylvania103,3301.04×
Ohio100,3541.11×
Illinois93,0480.95×
North Carolina90,8601.03×
Georgia86,6200.96×
Michigan83,9721.09×
Washington71,4521.21×
Virginia69,5440.97×
Arizona66,1651.1×
New Jersey65,2830.87×
Indiana65,2421.21×
Tennessee64,5951.1×
Missouri54,9621.16×
Massachusetts50,9110.88×
Kentucky48,7591.32×
Colorado46,6791.01×
Maryland43,6690.86×
Wisconsin43,1630.98×
Oklahoma42,5871.3×
South Carolina41,5070.94×
Minnesota39,6010.94×
Alabama38,7110.94×
Oregon37,6281.12×
Louisiana37,4190.99×
Nevada29,5371.04×
Utah27,3401.04×
Connecticut26,8210.91×
Arkansas26,3711.09×
Iowa26,0831.08×
Kansas25,0921.08×
Mississippi20,7990.86×
West Virginia17,4121.27×
Idaho15,8561.08×
Nebraska13,4630.91×
New Mexico13,3930.91×
New Hampshire10,8800.94×
Maine9,9220.94×
Hawaii9,2300.73×
Rhode Island8,3250.89×
Montana7,4400.91×
Alaska7,0391.12×
North Dakota6,4561.07×
South Dakota6,3470.93×
Delaware6,1740.76×
Washington, District of Columbia5,1590.58×
Wyoming4,2000.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ubisoft audience
BrandAffinityCategory
Micro Center17.63×Shopping
GameStop7.75×Games
Steam8.19×Games
Cynthia Erivo10.16×Movies & TV
Epic Games8.56×Games
Origin (digital distribution software)15.97×Games
Diablo (series)12.81×Games
Kotaku13.97×Games
Square Enix17.77×Games
Game consoles3.72×Technology & Electronics
Reddit3.01×Internet & Social Media
GameFly22.01×Games
Daisy Ridley15.72×Movies & TV
Polygon (website)13.62×Games
Fallout (series)10.14×Games
Newegg9.53×Shopping
Euphoria1.79×Movies & TV
Tye Sheridan18.99×Movies & TV
Nvidia7.37×Technology & Electronics
Hailee Steinfeld4.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ubisoft audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER2.03
ExtroversionTHRILL1.16
Convenience OrientationPREMIUM1.14
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Ubisoft
CountryShare
United States19.2%
Brazil7.3%
Germany6.3%

See Ubisoft audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Ubisoft have in United States?

Ubisoft has an estimated audience of 2,940,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Ubisoft fans?

22.3% of Ubisoft fans are female, 77.7% are male, with an average age of 29.5 years.

Which brands do Ubisoft fans like most?

Ubisoft fans show strongest brand affinity for Micro Center (17.63×), GameStop (7.75×), and Steam (8.19×) over the country average.

Where do Ubisoft fans live in United States?

Ubisoft fans in United States are most concentrated in California (reach 334,550), Texas (reach 259,821), and Florida (reach 198,621). These three regions account for the largest share of the active audience.

What other brands do Ubisoft fans also like?

Beyond Ubisoft itself, the audience over-indexes on GameStop (7.75×), Steam (8.19×), Cynthia Erivo (10.16×), and Epic Games (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ubisoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.