Rascasse Audience Intelligence

Ubisoft Target Market in United States

A data profile of the people who buy, follow and care about Ubisoft in United States — modelled from more than twelve digital signal sources. Ubisoft has an estimated audience of 2,977,960 people in United States.

#4among Video game developer in United States#1062among Brand in United States#211in Games

The average Ubisoft fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, GameStop, Steam, with strongest over-indexing on Micro Center (17.63× the country average).

Demographically, the Ubisoft audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ubisoft fan in United States is more male, around 29.5 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubisoft profile in United States.

Audience size
3M
in United States
Gender
22.3%♀
77.7% male
Age
29.5
average years
Country rank
#10383
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubisoft

22.3% are female, 77.7% are male, average age 29.5.

Fig. 02

Gender split

22.3%
Female
77.7%
Male
Demographic split for Ubisoft audience in United States
MetricValue
Female22.3%
Male77.7%
Average age29.5
Estimated audience size2,977,960
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Ubisoft audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3915%
40-499%
50+6%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Ubisoft audience comes from United States.

Worldwide audience distribution share by country for Ubisoft
CountryShare
United States19.2%
Brazil7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubisoft audience in United States is strongest.

Fig. 05

Top regions by affinity

Ubisoft customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.38×
02Kentucky~50K1.33×
03Oklahoma~40K1.32×
04Alaska~8K1.23×
05Indiana~60K1.18×
06Arkansas~30K1.16×
07North Dakota~7K1.15×
08Missouri~50K1.14×
09Kansas~30K1.13×
10Washington~70K1.12×
11Tennessee~60K1.10×
12Ohio~100K1.09×
13Arizona~60K1.08×
14Iowa~30K1.08×
15Idaho~20K1.08×
16Oregon~40K1.07×
17Michigan~80K1.06×
18Wyoming~5K1.06×
19Nevada~30K1.03×
20Utah~30K1.01×
21South Dakota~7K1.01×
22Louisiana~40K1.00×
23Texas~300K0.99×
24Pennsylvania~100K0.99×
25North Carolina~90K0.99×
26Florida~200K0.98×
27Alabama~40K0.98×
28Mississippi~20K0.97×
29Wisconsin~40K0.96×
30Georgia~90K0.95×
31Colorado~40K0.95×
32New Mexico~10K0.95×
33Montana~8K0.95×
34California~300K0.94×
35New Hampshire~10K0.94×
36Maine~10K0.94×
37Rhode Island~9K0.94×
38Virginia~70K0.93×
39South Carolina~40K0.92×
40Minnesota~40K0.92×
41Connecticut~30K0.92×
42Nebraska~10K0.92×
43Illinois~90K0.90×
44New York~100K0.86×
45Massachusetts~50K0.84×
46Maryland~40K0.83×
47New Jersey~60K0.81×
48Delaware~7K0.81×
49Hawaii~9K0.75×
50Washington, District of Columbia~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Ubisoft, United States
0.56×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubisoft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubisoft audience
#·InterestCategoryAffinity×
01GameFlyGames22.01×
02Square EnixGames17.77×
03Micro CenterShopping17.63×
04Star CitizenNews16.94×
05Origin (digital distribution software)Games15.97×
06Daisy RidleyMovies & TV15.72×
07KotakuGames13.97×
08Polygon (website)Games13.62×
09Diablo (series)Games12.81×
10Cynthia ErivoMovies & TV10.16×
11Fallout (series)Games10.14×
12NeweggShopping9.53×
13Epic GamesGames8.56×
14SteamGames8.19×
15GameStopGames7.75×
16NvidiaTechnology & Electronics7.37×
17Tom HollandMovies & TV6.18×
18Game consolesTechnology & Electronics3.72×
19RedditInternet & Social Media3.01×
20PeacemakerMovies & TV2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubisoft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubisoft audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.37×
Early Adopter MentalityPOWER1.37×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubisoft audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubisoft's target market in United States?

Ubisoft's target market in United States covers an estimated 2,977,960 people, concentrated in California and Texas.

02

What is the gender split and age of Ubisoft customers?

22.3% of the Ubisoft audience are female, 77.7% are male, with an average age of 29.5 years.

03

Which brands do Ubisoft fans like most?

Ubisoft fans show strongest brand affinity for Micro Center (17.63×), GameStop (7.75×), and Steam (8.19×) over the country average.

04

Where do Ubisoft fans live in United States?

Ubisoft fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ubisoft fans also like?

Beyond Ubisoft itself, the audience over-indexes on GameStop (7.75×), Steam (8.19×), Origin (digital distribution software) (15.97×), and Cynthia Erivo (10.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ubisoft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ubisoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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