Rascasse Audience Intelligence

Nvidia Target Market in United States

A data profile of the people who buy, follow and care about Nvidia in United States — modelled from more than twelve digital signal sources. Nvidia has an estimated audience of 7,480,312 people in United States.

#1among Computer / hardware in United States#492among Brand in United States#217in Technology & Electronics

The average Nvidia fan in United States is 32.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include PC game, Counter-Strike: Global Offensive, World of Warcraft, with strongest over-indexing on PC game (10.31× the country average).

Demographically, the Nvidia audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nvidia fan in United States is balanced, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for PC game.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nvidia profile in United States.

Audience size
7.5M
in United States
Gender
49.1%♀
50.9% male
Age
32.0
average years
Country rank
#4735
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nvidia

49.1% are female, 50.9% are male, average age 32.0.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Nvidia audience in United States
MetricValue
Female49.1%
Male50.9%
Average age32.0
Estimated audience size7,480,312
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Nvidia audience in United States
Age bracketShare%
16-1934%
20-2917%
30-3939%
40-496%
50+5%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Nvidia audience comes from United States.

Worldwide audience distribution share by country for Nvidia
CountryShare
United States19.4%
China12.7%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nvidia audience in United States is strongest.

Fig. 05

Top regions by affinity

Nvidia customers by region in United States
#RegionReachAffinity×
01California~1.5M1.84×
02Washington~200K1.51×
03Massachusetts~200K1.44×
04Washington, District of Columbia~30K1.43×
05New York~600K1.41×
06New Jersey~300K1.38×
07Oregon~100K1.28×
08Hawaii~40K1.28×
09Connecticut~100K1.25×
10Virginia~200K1.17×
11Florida~600K1.12×
12Nevada~80K1.11×
13Illinois~300K1.10×
14Maryland~100K1.10×
15New Hampshire~30K1.07×
16Texas~700K1.05×
17Colorado~100K1.04×
18Rhode Island~20K1.02×
19Pennsylvania~300K1.01×
20Arizona~200K1.01×
21Georgia~200K1.00×
22North Carolina~200K0.98×
23Michigan~200K0.98×
24Minnesota~100K0.97×
25Utah~70K0.96×
26Wisconsin~100K0.94×
27Idaho~40K0.93×
28Ohio~200K0.91×
29Missouri~100K0.91×
30Delaware~20K0.91×
31Indiana~100K0.89×
32Alaska~10K0.89×
33Kansas~50K0.87×
34Maine~20K0.87×
35Nebraska~30K0.86×
36Iowa~50K0.85×
37North Dakota~10K0.85×
38South Carolina~100K0.84×
39Tennessee~100K0.83×
40Montana~20K0.83×
41Vermont~10K0.83×
42Arkansas~50K0.81×
43Kentucky~80K0.80×
44Oklahoma~70K0.80×
45Louisiana~80K0.79×
46South Dakota~10K0.79×
47New Mexico~30K0.78×
48Alabama~80K0.74×
49West Virginia~20K0.68×
50Mississippi~40K0.63×
Fig. 06

Affinity by region

Affinity by region — Nvidia, United States
0.63×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nvidia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nvidia audience
#·InterestCategoryAffinity×
01Counter-Strike: Global OffensiveGames11.60×
02Call of Duty: World at WarGames11.47×
03Graphics processing unitTechnology & Electronics11.41×
04Call of DutyGames11.15×
05PC gameGames10.31×
06Call of Duty: Black OpsGames9.81×
07WarcraftGames9.43×
08Video game industryGames8.33×
09World of WarcraftGames8.31×
10Epic GamesGames7.73×
11Assassin's CreedGames7.26×
12League of LegendsGames6.59×
13FortniteGames5.98×
14NintendoGames5.97×
15Massively multiplayer online role-playing gamesGames5.45×
16TwitchGames5.10×
17SteamGames4.89×
18GamerGames4.20×
19Anime conventionLiterature4.04×
20Mobile gameGames3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nvidia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nvidia audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.54×
Social Media UsageJOY1.36×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nvidia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Community OrientationOPEN0.58×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nvidia's target market in United States?

Nvidia's target market in United States covers an estimated 7,480,312 people, concentrated in California and Texas.

02

What is the gender split and age of Nvidia customers?

49.1% of the Nvidia audience are female, 50.9% are male, with an average age of 32.0 years.

03

Which brands do Nvidia fans like most?

Nvidia fans show strongest brand affinity for PC game (10.31×), Counter-Strike: Global Offensive (11.6×), and World of Warcraft (8.31×) over the country average.

04

Where do Nvidia fans live in United States?

Nvidia fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Nvidia fans also like?

Beyond Nvidia itself, the audience over-indexes on Counter-Strike: Global Offensive (11.6×), World of Warcraft (8.31×), Graphics processing unit (11.41×), and Call of Duty (11.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Nvidia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nvidia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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