Call of Duty: World at War Audience in United States

Call of Duty: World at War has an estimated audience of 3,504,355 people in United States. 20.9% are female, 79.1% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Battlefield 4, Autism Awareness, Call of Duty: Modern Warfare 2, Diabetes mellitus awareness, Call of Duty.

The average Call of Duty: World at War fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Battlefield 4, Autism Awareness, Call of Duty: Modern Warfare 2, with strongest over-indexing on Battlefield 4 (69.91× the country average). Demographically, the Call of Duty: World at War audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Call of Duty: World at War fans

Demographic split for Call of Duty: World at War audience in United States
MetricValue
Female20.9%
Male79.1%
Average age29.1
Estimated audience size3,504,355

Audience persona

The typical Call of Duty: World at War fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Battlefield 4.

Top regions in United States

Top regions ranked by reach for Call of Duty: World at War in United States
RegionReachAffinity
California394,1931.02×
Texas318,9291.06×
Florida197,8080.83×
New York165,5900.85×
Pennsylvania122,6671.04×
Ohio120,5501.12×
Illinois116,1550.99×
North Carolina103,8680.99×
Georgia96,7660.9×
Michigan93,4411.02×
Virginia87,0751.02×
Arizona81,5491.14×
Indiana76,9911.2×
Washington75,6511.08×
Tennessee74,2991.06×
New Jersey72,3500.81×
Missouri63,1421.12×
Massachusetts57,2890.83×
Kentucky56,2501.28×
Wisconsin54,5821.04×
Colorado53,0450.96×
Oklahoma52,0871.34×
Alabama50,2221.03×
Maryland47,6650.79×
South Carolina47,5030.9×
Minnesota46,4880.93×
Oregon43,5611.08×
Louisiana42,9290.95×
Kansas34,9261.26×
Nevada34,2011.01×
Utah32,7121.04×
Arkansas32,5271.13×
Connecticut32,2080.92×
Iowa31,8901.1×
Mississippi25,9650.9×
West Virginia21,9171.34×
New Mexico18,8471.07×
Idaho18,4601.05×
Nebraska18,3631.04×
New Hampshire13,6930.99×
Maine12,0650.96×
Hawaii10,8350.72×
Alaska9,7341.3×
Rhode Island9,3900.84×
Montana9,2190.95×
North Dakota7,8531.09×
Delaware7,7220.8×
South Dakota7,4450.92×
Washington, District of Columbia6,7530.64×
Wyoming4,5780.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Call of Duty: World at War audience
BrandAffinityCategory
Battlefield 469.91×Games
Autism Awareness19.03×Health
Call of Duty: Modern Warfare 241.08×Games
Diabetes mellitus awareness12.48×Health
Call of Duty12.92×Games
Kia Sportage31.58×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cyberpunk 207725.26×Games
28 Days Later13.38×Movies & TV
Mobile game5.01×Games
Hearthstone44.87×Games
Income tax13.19×Business & Career
Action role-playing game8×Games
GameStop5.05×Games
Honda HR-V21.05×Cars & Mobility
Mario Kart14.77×Games
Fear the Walking Dead17.62×Movies & TV
Need for Speed16.68×Games
Nvidia8.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Call of Duty: World at War audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.84
Early Adopter MentalityPOWER1.68
Social Media UsageJOY1.33
Convenience OrientationPREMIUM1.2
ExtroversionTHRILL1.17
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Call of Duty: World at War
CountryShare
United States46.9%
Brazil15.2%
United Kingdom8.7%

See Call of Duty: World at War audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Call of Duty: World at War have in United States?

Call of Duty: World at War has an estimated audience of 3,504,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Call of Duty: World at War fans?

20.9% of Call of Duty: World at War fans are female, 79.1% are male, with an average age of 29.1 years.

Which brands do Call of Duty: World at War fans like most?

Call of Duty: World at War fans show strongest brand affinity for Battlefield 4 (69.91×), Autism Awareness (19.03×), and Call of Duty: Modern Warfare 2 (41.08×) over the country average.

Where do Call of Duty: World at War fans live in United States?

Call of Duty: World at War fans in United States are most concentrated in California (reach 394,193), Texas (reach 318,929), and Florida (reach 197,808). These three regions account for the largest share of the active audience.

What other brands do Call of Duty: World at War fans also like?

Beyond Call of Duty: World at War itself, the audience over-indexes on Autism Awareness (19.03×), Call of Duty: Modern Warfare 2 (41.08×), Diabetes mellitus awareness (12.48×), and Call of Duty (12.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Call of Duty: World at War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.