Rascasse Audience Intelligence

Call of Duty: World at War Audience in United States

A data profile of the people who buy, follow and care about Call of Duty: World at War in United States — modelled from more than twelve digital signal sources. Call of Duty: World at War has an estimated audience of 3,504,507 people in United States.

#12among Shooter in United States#73among Video / Board Game in United States#182in Games

The average Call of Duty: World at War fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Action-adventure game, Call of Duty: Modern Warfare 2, with strongest over-indexing on Mobile game (10.2× the country average).

Demographically, the Call of Duty: World at War audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Call of Duty: World at War fan in United States is more male, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call of Duty: World at War profile in United States.

Audience size
3.5M
in United States
Gender
20.9%♀
79.1% male
Age
29.1
average years
Country rank
#9013
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call of Duty: World at War fans

20.9% are female, 79.1% are male, average age 29.1.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Call of Duty: World at War audience in United States
MetricValue
Female20.9%
Male79.1%
Average age29.1
Estimated audience size3,504,507
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Call of Duty: World at War audience in United States
Age bracketShare%
16-1948%
20-2923%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Call of Duty: World at War audience comes from United States.

Worldwide audience distribution share by country for Call of Duty: World at War
CountryShare
United States45.3%
Brazil14.7%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call of Duty: World at War audience in United States is strongest.

Fig. 05

Top regions by affinity

Call of Duty: World at War fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.28×
02Oklahoma~50K1.28×
03West Virginia~20K1.24×
04Alaska~9K1.18×
05Indiana~70K1.16×
06Ohio~100K1.12×
07Missouri~60K1.12×
08Arkansas~30K1.12×
09Idaho~20K1.11×
10Kansas~30K1.10×
11Texas~300K1.09×
12New Mexico~20K1.08×
13Oregon~40K1.07×
14Iowa~30K1.07×
15North Dakota~8K1.06×
16Arizona~80K1.05×
17Tennessee~70K1.05×
18Montana~10K1.05×
19Alabama~50K1.04×
20Utah~30K1.04×
21South Dakota~8K1.04×
22Nebraska~20K1.03×
23Michigan~90K1.02×
24Mississippi~30K0.99×
25Maine~10K0.99×
26Pennsylvania~100K0.98×
27Washington~70K0.98×
28Wisconsin~50K0.98×
29Louisiana~40K0.98×
30North Carolina~100K0.97×
31California~400K0.96×
32Nevada~30K0.96×
33Illinois~100K0.95×
34Colorado~50K0.95×
35New Hampshire~10K0.95×
36Virginia~80K0.94×
37South Carolina~50K0.93×
38Minnesota~50K0.93×
39Connecticut~30K0.92×
40Rhode Island~10K0.92×
41Vermont~6K0.92×
42Delaware~9K0.91×
43Georgia~90K0.88×
44Hawaii~10K0.86×
45Massachusetts~60K0.85×
46Florida~200K0.81×
47New Jersey~70K0.81×
48Maryland~50K0.80×
49New York~200K0.78×
50Washington, District of Columbia~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Call of Duty: World at War, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call of Duty: World at War audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call of Duty: World at War audience
#·InterestCategoryAffinity×
01Battlefield 4Games38.69×
02Call of Duty: Modern Warfare 2Games34.89×
03Electronic ArtsGames27.17×
04World of TanksGames25.58×
05International educationBusiness & Career20.73×
06Need for SpeedGames19.76×
0728 Days LaterMovies & TV17.72×
08Action role-playing gameGames13.57×
09Action-adventure gameGames11.94×
10NvidiaTechnology & Electronics11.47×
11Massively multiplayer online gamesGames11.32×
12Mobile gameGames10.20×
13Historical fictionLiterature9.92×
14Adventure gameGames6.90×
15Call of DutyGames6.75×
16Real-time strategyGames6.70×
17SteamGames6.20×
18Anime and manga fandomLiterature4.94×
19Game consolesTechnology & Electronics4.32×
20Online gamesGames3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call of Duty: World at War audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call of Duty: World at War audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Early Adopter MentalityPOWER1.74×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call of Duty: World at War audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
Quality AwarenessPREMIUM0.55×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call of Duty: World at War have in United States?

Call of Duty: World at War has an estimated audience of 3,504,507 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Call of Duty: World at War fans?

20.9% of Call of Duty: World at War fans are female, 79.1% are male, with an average age of 29.1 years.

03

Which brands do Call of Duty: World at War fans like most?

Call of Duty: World at War fans show strongest brand affinity for Mobile game (10.2×), Action-adventure game (11.94×), and Call of Duty: Modern Warfare 2 (34.89×) over the country average.

04

Where do Call of Duty: World at War fans live in United States?

Call of Duty: World at War fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Call of Duty: World at War fans also like?

Beyond Call of Duty: World at War itself, the audience over-indexes on Action-adventure game (11.94×), Call of Duty: Modern Warfare 2 (34.89×), Action role-playing game (13.57×), and Massively multiplayer online games (11.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Call of Duty: World at War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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