Need for Speed Audience in United States

Need for Speed logo

Need for Speed has an estimated audience of 2,291,247 people in United States. 16.8% are female, 83.2% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Forza Horizon, Uncharted 4: A Thief's End, Call of Duty: Ghosts, Formula Drift, Toyota 86.

The average Need for Speed fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Forza Horizon, Uncharted 4: A Thief's End, Call of Duty: Ghosts, with strongest over-indexing on Forza Horizon (96.38× the country average). Demographically, the Need for Speed audience skews more male with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Need for Speed fans

Demographic split for Need for Speed audience in United States
MetricValue
Female16.8%
Male83.2%
Average age32.0
Estimated audience size2,291,247

Audience persona

The typical Need for Speed fan in United States is more male, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Forza Horizon.

Top regions in United States

Top regions ranked by reach for Need for Speed in United States
RegionReachAffinity
California290,5651.15×
Texas251,3101.28×
Florida171,8791.11×
New York119,2850.93×
Georgia81,8801.16×
North Carolina78,7121.14×
Illinois75,8060.99×
Pennsylvania69,8190.9×
Ohio66,9920.95×
Arizona59,8501.28×
Virginia57,8911.04×
Michigan55,3040.92×
New Jersey51,8660.89×
Tennessee51,4801.12×
Washington48,7961.06×
Indiana43,0451.03×
Maryland40,5751.03×
Missouri39,9891.08×
Colorado39,9111.11×
Alabama36,9301.15×
Massachusetts36,3390.81×
South Carolina34,0580.99×
Kentucky31,6821.1×
Oklahoma30,9191.22×
Nevada30,1401.36×
Wisconsin29,9690.87×
Louisiana29,9101.01×
Oregon28,5851.09×
Minnesota26,5720.81×
Utah22,4781.1×
Arkansas22,3661.18×
Connecticut22,3120.97×
Mississippi20,5841.09×
Kansas19,7891.1×
Iowa19,0901.01×
New Mexico14,7631.28×
Idaho12,2411.07×
Nebraska11,8751.03×
West Virginia10,5950.99×
Hawaii7,0970.72×
New Hampshire7,0760.78×
Maine6,1330.75×
Rhode Island5,7680.79×
Montana5,1370.81×
Delaware5,0920.81×
Alaska4,8250.98×
Washington, District of Columbia4,7750.69×
South Dakota4,6830.88×
North Dakota4,4010.93×
Wyoming2,9590.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Need for Speed audience
BrandAffinityCategory
Forza Horizon96.38×Games
Uncharted 4: A Thief's End92.59×Games
Call of Duty: Ghosts60×Games
Formula Drift33.25×Sports
Toyota 8652.15×Cars & Mobility
Max Verstappen22.24×Sports
Honda Civic Type R43.08×Cars & Mobility
Rise of the Tomb Raider56×Games
Resident Evil 539.74×Games
Call of Duty 338.24×Games
Nissan Skyline30.75×Cars & Mobility
Mazda MX-540.18×Cars & Mobility
The Last of Us15.29×Games
Call of Duty: Modern Warfare 232.87×Games
HRE Performance Wheels60×Cars & Mobility
2 Fast 2 Furious41.74×Movies & TV
Nissan 350Z39.17×Cars & Mobility
Harmonica13.31×Music & Radio
Roblox11.86×Games
Freestyle Motocross16.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Need for Speed audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Family OrientationCONSERVATISM1.72
Early Adopter MentalityPOWER1.59
Risk AppetiteTHRILL1.28
ExtroversionTHRILL1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Need for Speed
CountryShare
United States21.2%
Japan5.9%
Italy5.4%

See Need for Speed audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Need for Speed have in United States?

Need for Speed has an estimated audience of 2,291,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Need for Speed fans?

16.8% of Need for Speed fans are female, 83.2% are male, with an average age of 32.0 years.

Which brands do Need for Speed fans like most?

Need for Speed fans show strongest brand affinity for Forza Horizon (96.38×), Uncharted 4: A Thief's End (92.59×), and Call of Duty: Ghosts (60×) over the country average.

Where do Need for Speed fans live in United States?

Need for Speed fans in United States are most concentrated in California (reach 290,565), Texas (reach 251,310), and Florida (reach 171,879). These three regions account for the largest share of the active audience.

What other brands do Need for Speed fans also like?

Beyond Need for Speed itself, the audience over-indexes on Uncharted 4: A Thief's End (92.59×), Call of Duty: Ghosts (60×), Formula Drift (33.25×), and Toyota 86 (52.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.