Rascasse Audience Intelligence

Need for Speed Audience in United States

A data profile of the people who buy, follow and care about Need for Speed in United States — modelled from more than twelve digital signal sources. Need for Speed has an estimated audience of 2,290,698 people in United States.

#2among Racing in United States#109among Video / Board Game in United States#260in Games

The average Need for Speed fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Forza Horizon, Uncharted 4: A Thief's End, Call of Duty: Ghosts, with strongest over-indexing on Forza Horizon (96.38× the country average).

Demographically, the Need for Speed audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Need for Speed fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Forza Horizon.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed profile in United States.

Audience size
2.3M
in United States
Gender
16.8%♀
83.2% male
Age
32.0
average years
Country rank
#12773
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Need for Speed fans

16.8% are female, 83.2% are male, average age 32.0.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Need for Speed audience in United States
MetricValue
Female16.8%
Male83.2%
Average age32.0
Estimated audience size2,290,698
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Need for Speed audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Need for Speed audience comes from United States.

Worldwide audience distribution share by country for Need for Speed
CountryShare
United States21.2%
Japan5.8%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed audience in United States is strongest.

Fig. 05

Top regions by affinity

Need for Speed fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.37×
02Arizona~60K1.26×
03New Mexico~10K1.26×
04Texas~200K1.21×
05Oklahoma~30K1.20×
06Arkansas~20K1.19×
07Alabama~40K1.18×
08North Carolina~80K1.13×
09Mississippi~20K1.13×
10Tennessee~50K1.11×
11Georgia~80K1.10×
12California~300K1.09×
13Kentucky~30K1.09×
14Utah~20K1.09×
15Kansas~20K1.09×
16Idaho~10K1.08×
17Florida~200K1.07×
18Oregon~30K1.07×
19Colorado~40K1.06×
20Nebraska~10K1.06×
21West Virginia~10K1.06×
22Alaska~5K1.06×
23Missouri~40K1.05×
24Maryland~40K1.04×
25Washington~50K1.03×
26Indiana~40K1.03×
27Louisiana~30K1.03×
28Iowa~20K1.02×
29Virginia~60K1.00×
30South Carolina~30K0.99×
31North Dakota~5K0.99×
32Connecticut~20K0.98×
33South Dakota~5K0.96×
34Illinois~70K0.95×
35Wyoming~3K0.93×
36Ohio~70K0.92×
37Pennsylvania~70K0.90×
38Michigan~50K0.90×
39Montana~6K0.88×
40New York~100K0.87×
41Wisconsin~30K0.87×
42New Jersey~50K0.86×
43Rhode Island~6K0.85×
44Delaware~5K0.85×
45Minnesota~30K0.81×
46New Hampshire~7K0.81×
47Maine~7K0.79×
48Massachusetts~40K0.78×
49Hawaii~7K0.76×
50Washington, District of Columbia~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Need for Speed, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed audience
#·InterestCategoryAffinity×
01Forza HorizonGames96.38×
02Uncharted 4: A Thief's EndGames92.59×
03Battlefield 2Games61.13×
04Call of Duty: GhostsGames60.00×
05HRE Performance WheelsCars & Mobility60.00×
06Rise of the Tomb RaiderGames56.00×
07Toyota 86Cars & Mobility52.15×
08Honda Civic Type RCars & Mobility43.08×
092 Fast 2 FuriousMovies & TV41.74×
10Mazda MX-5Cars & Mobility40.18×
11Resident Evil 5Games39.74×
12Nissan 350ZCars & Mobility39.17×
13Call of Duty 3Games38.24×
14Formula DriftSports33.25×
15Call of Duty: Modern Warfare 2Games32.87×
16Nissan SkylineCars & Mobility30.75×
17Max VerstappenSports22.24×
18Freestyle MotocrossSports16.59×
19HarmonicaMusic & Radio13.31×
20RobloxGames11.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Need for Speed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Early Adopter MentalityPOWER1.10×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Need for Speed audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
IndividualismJOY0.49×
SpiritualityBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Need for Speed have in United States?

Need for Speed has an estimated audience of 2,290,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Need for Speed fans?

16.8% of Need for Speed fans are female, 83.2% are male, with an average age of 32.0 years.

03

Which brands do Need for Speed fans like most?

Need for Speed fans show strongest brand affinity for Forza Horizon (96.38×), Uncharted 4: A Thief's End (92.59×), and Call of Duty: Ghosts (60×) over the country average.

04

Where do Need for Speed fans live in United States?

Need for Speed fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Need for Speed fans also like?

Beyond Need for Speed itself, the audience over-indexes on Uncharted 4: A Thief's End (92.59×), Call of Duty: Ghosts (60×), Formula Drift (33.25×), and Toyota 86 (52.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in United States

See Need for Speed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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