Rascasse Audience Intelligence

Formula Drift Audience in United States

A data profile of the people who buy, follow and care about Formula Drift in United States — modelled from more than twelve digital signal sources. Formula Drift has an estimated audience of 3,474,576 people in United States.

#109among Event in United States#798in Sports

The average Formula Drift fan in United States is 28.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Georgia.

Top brand affinities include Rick and Morty, Mazda MX-5, Subaru Impreza, with strongest over-indexing on Rick and Morty (21× the country average).

Demographically, the Formula Drift audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Formula Drift fan in United States is more male, around 28.4 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula Drift profile in United States.

Audience size
3.5M
in United States
Gender
19.5%♀
80.5% male
Age
28.4
average years
Country rank
#9085
Event in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Formula Drift fans

19.5% are female, 80.5% are male, average age 28.4.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Formula Drift audience in United States
MetricValue
Female19.5%
Male80.5%
Average age28.4
Estimated audience size3,474,576
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Formula Drift audience in United States
Age bracketShare%
16-1950%
20-2924%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Formula Drift audience comes from United States.

Worldwide audience distribution share by country for Formula Drift
CountryShare
United States80.2%
Brazil8.8%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula Drift audience in United States is strongest.

Fig. 05

Top regions by affinity

Formula Drift fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.70×
02Utah~80K2.69×
03Connecticut~80K2.19×
04California~800K2.12×
05Georgia~200K1.90×
06Nevada~50K1.43×
07Missouri~70K1.34×
08Oregon~50K1.33×
09Idaho~20K1.33×
10Florida~300K1.30×
11North Dakota~8K1.19×
12New Hampshire~20K1.18×
13Indiana~70K1.14×
14Arizona~70K1.04×
15South Carolina~50K1.03×
16South Dakota~8K1.03×
17Rhode Island~10K1.00×
18Vermont~6K0.96×
19Tennessee~60K0.93×
20Colorado~50K0.93×
21Montana~9K0.93×
22Alaska~7K0.92×
23Massachusetts~60K0.88×
24West Virginia~10K0.88×
25Hawaii~10K0.88×
26Maine~10K0.88×
27New Jersey~80K0.87×
28Kentucky~40K0.87×
29Kansas~20K0.86×
30Delaware~8K0.86×
31New Mexico~10K0.85×
32Pennsylvania~100K0.82×
33North Carolina~80K0.81×
34Iowa~20K0.81×
35Nebraska~10K0.81×
36Ohio~90K0.80×
37Wisconsin~40K0.80×
38Minnesota~40K0.80×
39Alabama~40K0.80×
40Oklahoma~30K0.80×
41Washington, District of Columbia~8K0.80×
42Illinois~90K0.79×
43Arkansas~20K0.79×
44Mississippi~20K0.79×
45Virginia~60K0.73×
46Michigan~60K0.70×
47Louisiana~30K0.70×
48Maryland~40K0.67×
49New York~100K0.62×
50Texas~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Formula Drift, United States
0.59×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula Drift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula Drift audience
#·InterestCategoryAffinity×
01Nico RosbergSports86.93×
02Mazda MX-5Cars & Mobility65.63×
03Subaru ImprezaCars & Mobility47.30×
04Ayrton SennaSports45.82×
05Toyota SupraCars & Mobility33.36×
06Need for SpeedGames33.25×
07Mercedes AMG Petronas F1Sports25.35×
08Rick and MortyMovies & TV21.00×
09Cyberpunk 2077Games20.87×
10Toyota TacomaCars & Mobility18.33×
11CarcareCars & Mobility17.90×
12Auto showCars & Mobility17.80×
13Nissan GT-RCars & Mobility17.09×
14Antique carCars & Mobility16.28×
15Anthony JoshuaSports16.19×
16Dungeons & DragonsGames14.38×
17HatchbackCars & Mobility12.03×
18Diesel engineCars & Mobility11.93×
19VehiclesCars & Mobility4.13×
20Consumer electronicsTechnology & Electronics2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula Drift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula Drift audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.37×
Risk AppetiteTHRILL2.57×
Family OrientationCONSERVATISM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula Drift audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.59×
SpiritualityBALANCE0.62×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Formula Drift have in United States?

Formula Drift has an estimated audience of 3,474,576 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Formula Drift fans?

19.5% of Formula Drift fans are female, 80.5% are male, with an average age of 28.4 years.

03

Which brands do Formula Drift fans like most?

Formula Drift fans show strongest brand affinity for Rick and Morty (21×), Mazda MX-5 (65.63×), and Subaru Impreza (47.3×) over the country average.

04

Where do Formula Drift fans live in United States?

Formula Drift fans in United States are most concentrated in California (reach ~800K), Florida (reach ~300K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Formula Drift fans also like?

Beyond Formula Drift itself, the audience over-indexes on Mazda MX-5 (65.63×), Subaru Impreza (47.3×), Toyota Supra (33.36×), and Carcare (17.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Formula Drift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula Drift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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