Formula Drift Audience in United States
Formula Drift has an estimated audience of 3,473,642 people in United States. 19.5% are female, 80.5% are male, average age 28.4. Top brand affinities: Wow! Wow! Wubbzy!, Pro-Ject, Title Nine, Product design, Home construction.
Top brand affinities include Wow! Wow! Wubbzy!, Pro-Ject, Title Nine, with strongest over-indexing on Wow! Wow! Wubbzy! (20× the country average). Demographically, the Formula Drift audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Sports · Type: Event
Demographics of Formula Drift fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 28.4 |
| Estimated audience size | 3,473,642 |
Audience persona
The typical Formula Drift fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wow! Wow! Wubbzy!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wow! Wow! Wubbzy! | 20× | Movies & TV |
| Pro-Ject | 9.92× | Music & Radio |
| Title Nine | 21.77× | Fashion & Accessoires |
| Product design | 3.32× | Business & Career |
| Home construction | 2.14× | Home & Garden |
| Urban Outfitters | 2.72× | Shopping |
| Combat sport | 2.29× | Sports |
| Monogram | 5.49× | Home & Garden |
| Vocal harmony | 6.46× | Music & Radio |
| Hipster | 13.24× | Politics & Society |
| Iyanla Vanzant | 18.2× | Business & Career |
| UK garage | 6.82× | Music & Radio |
| N1 road (South Africa) | 4.86× | Travel & Leisure |
| Acoustic music | 4.91× | Music & Radio |
| Arrietty | 15.39× | Movies & TV |
| Zach Ertz | 7.9× | Sports |
| Notre Dame Fighting Irish football | 4.92× | Sports |
| Hog Hunting | 3.24× | Sports |
| Equinix | 13.12× | Business & Career |
| Mother Goose | 17.56× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.09 |
| Family Orientation | CONSERVATISM | 2 |
| Early Adopter Mentality | POWER | 1.73 |
| Luxury Orientation | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.45 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.7% |
| Mexico | 2.5% |
| South Africa | 1.2% |
See Formula Drift audiences in other countries
More Sports audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Formula Drift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.