Rascasse Audience Intelligence

Mercedes AMG Petronas F1 Audience in United States

A data profile of the people who buy, follow and care about Mercedes AMG Petronas F1 in United States — modelled from more than twelve digital signal sources. Mercedes AMG Petronas F1 has an estimated audience of 2,107,740 people in United States.

#18among Motorsport in United States#237among Team in United States#1228in Sports

The average Mercedes AMG Petronas F1 fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Park Ji-min, Lewis Hamilton, Max Verstappen, with strongest over-indexing on Park Ji-min (94.44× the country average).

Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes AMG Petronas F1 fan in United States is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Park Ji-min.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes AMG Petronas F1 profile in United States.

Audience size
2.1M
in United States
Gender
28.7%♀
71.3% male
Age
35.1
average years
Country rank
#13671
Team in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes AMG Petronas F1 fans

28.7% are female, 71.3% are male, average age 35.1.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Mercedes AMG Petronas F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age35.1
Estimated audience size2,107,740
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Mercedes AMG Petronas F1 audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+14%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Mercedes AMG Petronas F1 audience comes from United States.

Worldwide audience distribution share by country for Mercedes AMG Petronas F1
CountryShare
United States13.6%
United Kingdom12.9%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes AMG Petronas F1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes AMG Petronas F1 fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.48×
02Utah~30K1.43×
03Texas~200K1.34×
04Nevada~30K1.30×
05Washington~50K1.27×
06Massachusetts~50K1.27×
07Colorado~40K1.24×
08Minnesota~40K1.24×
09Connecticut~30K1.19×
10Florida~200K1.18×
11New Jersey~60K1.17×
12New York~100K1.16×
13Virginia~60K1.16×
14Illinois~80K1.14×
15Maryland~40K1.12×
16Arizona~50K1.07×
17New Hampshire~9K1.07×
18Washington, District of Columbia~7K1.07×
19Oregon~30K1.06×
20Georgia~70K1.05×
21North Carolina~70K1.03×
22Kansas~20K1.02×
23Indiana~40K1.01×
24Wisconsin~30K1.01×
25Idaho~10K1.00×
26Hawaii~9K0.99×
27Nebraska~10K0.97×
28Pennsylvania~70K0.96×
29South Carolina~30K0.96×
30Oklahoma~20K0.96×
31Vermont~4K0.96×
32Rhode Island~6K0.95×
33North Dakota~4K0.94×
34Ohio~60K0.93×
35Michigan~50K0.92×
36Tennessee~40K0.92×
37Maine~7K0.92×
38Montana~5K0.92×
39Alaska~4K0.92×
40Iowa~20K0.91×
41Delaware~5K0.91×
42South Dakota~4K0.91×
43Missouri~30K0.90×
44New Mexico~10K0.90×
45Kentucky~20K0.89×
46West Virginia~8K0.86×
47Arkansas~10K0.85×
48Alabama~20K0.84×
49Louisiana~20K0.79×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Mercedes AMG Petronas F1, United States
0.78×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes AMG Petronas F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes AMG Petronas F1 audience
#·InterestCategoryAffinity×
01Park Ji-minMusic & Radio94.44×
02Monsta XMusic & Radio82.64×
03Lee Jong-sukMovies & TV58.79×
04TaeyangMusic & Radio56.10×
05Lee Min-hoFashion & Accessoires50.99×
06Lewis HamiltonSports44.60×
07Charles LeclercSports42.13×
08Song Hye-kyoFashion & Accessoires39.25×
09Fernando AlonsoSports38.98×
10Michael SchumacherSports37.80×
11Sky Sports F1Sports35.44×
12Max VerstappenSports33.21×
13VespaCars & Mobility29.85×
14PeugeotCars & Mobility22.27×
15Škoda AutoCars & Mobility21.56×
16Porsche 911Cars & Mobility20.72×
17AllkpopMusic & Radio20.00×
18Formula OneSports9.97×
19Drag racingCars & Mobility7.97×
20SupermanMovies & TV3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes AMG Petronas F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes AMG Petronas F1 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.50×
Luxury OrientationPREMIUM2.37×
Risk AppetiteTHRILL2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes AMG Petronas F1 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.87×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes AMG Petronas F1 have in United States?

Mercedes AMG Petronas F1 has an estimated audience of 2,107,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes AMG Petronas F1 fans?

28.7% of Mercedes AMG Petronas F1 fans are female, 71.3% are male, with an average age of 35.1 years.

03

Which brands do Mercedes AMG Petronas F1 fans like most?

Mercedes AMG Petronas F1 fans show strongest brand affinity for Park Ji-min (94.44×), Lewis Hamilton (44.6×), and Max Verstappen (33.21×) over the country average.

04

Where do Mercedes AMG Petronas F1 fans live in United States?

Mercedes AMG Petronas F1 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes AMG Petronas F1 fans also like?

Beyond Mercedes AMG Petronas F1 itself, the audience over-indexes on Lewis Hamilton (44.6×), Max Verstappen (33.21×), Charles Leclerc (42.13×), and Monsta X (82.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes AMG Petronas F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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