Mercedes AMG Petronas F1 Audience in United States

Mercedes AMG Petronas F1 logo

Mercedes AMG Petronas F1 has an estimated audience of 2,106,503 people in United States. 28.7% are female, 71.3% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Home construction, Tezz, Like Dandelion Dust, Elsword.

The average Mercedes AMG Petronas F1 fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Home construction, Tezz, with strongest over-indexing on The Devil's Rejects (40.63× the country average). Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Mercedes AMG Petronas F1 fans

Demographic split for Mercedes AMG Petronas F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age35.1
Estimated audience size2,106,503

Audience persona

The typical Mercedes AMG Petronas F1 fan in United States is more male, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Mercedes AMG Petronas F1 in United States
RegionReachAffinity
California359,5231.55×
Texas248,6971.37×
Florida179,6721.26×
New York142,3631.21×
Illinois79,8081.14×
Georgia69,9031.08×
North Carolina68,5141.08×
Pennsylvania66,8780.94×
New Jersey64,2811.2×
Virginia63,7561.24×
Ohio61,8710.95×
Massachusetts60,7151.46×
Washington53,9001.28×
Michigan51,5380.94×
Arizona49,6921.16×
Maryland44,7281.23×
Indiana41,5161.08×
Colorado40,3661.22×
Minnesota38,6691.28×
Tennessee36,2850.86×
Wisconsin30,9260.98×
South Carolina30,2880.96×
Missouri29,1120.86×
Nevada28,9661.42×
Utah27,4911.46×
Oregon26,7161.11×
Connecticut26,6911.26×
Alabama23,0710.78×
Kentucky21,5750.82×
Oklahoma20,6690.88×
Louisiana19,0160.7×
Kansas16,4920.99×
Iowa15,3960.89×
Arkansas12,9160.74×
Nebraska10,0840.95×
Idaho9,8010.93×
New Hampshire9,2361.11×
Hawaii9,0131×
Mississippi8,5310.49×
New Mexico8,2800.78×
Washington, District of Columbia7,4511.18×
West Virginia6,4480.66×
Maine6,3100.84×
Rhode Island5,4460.81×
Delaware4,4530.77×
Montana4,2280.72×
Vermont3,1050.84×
South Dakota2,9810.61×
North Dakota2,9030.67×
Alaska2,5740.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes AMG Petronas F1 audience
BrandAffinityCategory
The Devil's Rejects40.63×Movies & TV
Home construction3.27×Home & Garden
Tezz14.79×Movies & TV
Like Dandelion Dust29.9×Movies & TV
Elsword30.71×Games
Product design3.67×Business & Career
Pro-Ject6.71×Music & Radio
Keith Stanfield10.63×Movies & TV
Emperor Entertainment Group16.71×Business & Career
Rapid prototyping22×Business & Career
Minnesota2.06×Travel & Leisure
Notre Dame Fighting Irish football5.75×Sports
Naperville, Illinois8.92×Travel & Leisure
Acoustic music4.91×Music & Radio
Electrolyte4.96×Health
Hammock camping7.54×Travel & Leisure
Natural rubber2.1×Cars & Mobility
UK garage5.5×Music & Radio
N1 road (South Africa)4.11×Travel & Leisure
Dental hygienist6.68×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes AMG Petronas F1 audience
TraitClusterScore
Luxury OrientationPREMIUM3.25
Family OrientationCONSERVATISM2.11
Early Adopter MentalityPOWER1.91
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.69
Quality AwarenessPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Mercedes AMG Petronas F1
CountryShare
United States13.6%
United Kingdom12.9%
Germany9.6%

See Mercedes AMG Petronas F1 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Mercedes AMG Petronas F1 have in United States?

Mercedes AMG Petronas F1 has an estimated audience of 2,106,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes AMG Petronas F1 fans?

28.7% of Mercedes AMG Petronas F1 fans are female, 71.3% are male, with an average age of 35.1 years.

Which brands do Mercedes AMG Petronas F1 fans like most?

Mercedes AMG Petronas F1 fans show strongest brand affinity for The Devil's Rejects (40.63×), Home construction (3.27×), and Tezz (14.79×) over the country average.

Where do Mercedes AMG Petronas F1 fans live in United States?

Mercedes AMG Petronas F1 fans in United States are most concentrated in California (reach 359,523), Texas (reach 248,697), and Florida (reach 179,672). These three regions account for the largest share of the active audience.

What other brands do Mercedes AMG Petronas F1 fans also like?

Beyond Mercedes AMG Petronas F1 itself, the audience over-indexes on Home construction (3.27×), Tezz (14.79×), Like Dandelion Dust (29.9×), and Elsword (30.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes AMG Petronas F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.