Rascasse Audience Intelligence

Mercedes AMG Petronas F1 Fan Demographics in Germany

Mercedes AMG Petronas F1 has an estimated audience of 1.8M people in Germany.

#12among Motorsport in Germany
#61among teams in Germany
#348in Sports

The average Mercedes AMG Petronas F1 fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Mercedes AMG Petronas F1 ranks #2 among the 11 Formula One teams in Germany — 8.9× the group median.

Women make up 18.5% of the fan base, 5.7 percentage points fewer than the group average.

Compared with the other 10 Formula One teams, Mercedes AMG Petronas F1 fans stand out for their interest in Drag racing, Electric motorcycles and scooters and Manuel Neuer.

In Q3/2026, search interest was −10.4% on the same quarter a year earlier; the median across the group was −28.5%.

Interest is seasonal: February, March and April account for 37% of the year's searches, August is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Nico Hülkenberg, Michael Schumacher, Scuderia Ferrari, with strongest over-indexing on Nico Hülkenberg (8.25× the country average).

Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

The typical Mercedes AMG Petronas F1 fan in Germany is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Nico Hülkenberg.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in Germany
Gender
18.5%♀
81.5% male
Age
37.0
average years
Country rank
#3969
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mercedes AMG Petronas F1 fans

18.5% are female, 81.5% are male, average age 37.0.

Fig. 02

Gender split

18.5%
Female
81.5%
Male
Demographic split for Mercedes AMG Petronas F1 audience in Germany
MetricValue
Female18.5%
Male81.5%
Average age37.0
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Mercedes AMG Petronas F1 audience in Germany
Age bracketShare%
16-2429%
25-3419%
35-4417%
45-5418%
55+16%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Mercedes AMG Petronas F1 audience comes from Germany.

Worldwide audience distribution share by country for Mercedes AMG Petronas F1
CountryShare
Italy18.4%
United Kingdom10.4%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mercedes AMG Petronas F1 fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.42×
02Bayern~400K1.37×
03Hessen~100K1.05×
04Mecklenburg-Vorpommern~40K1.03×
05Nordrhein-Westfalen~400K1.02×
06Rheinland-Pfalz~90K1.02×
07Schleswig-Holstein~60K1.00×
08Niedersachsen~200K0.97×
09Saarland~20K0.97×
10Sachsen~80K0.95×
11Berlin~80K0.95×
12Hamburg~40K0.94×
13Bremen~10K0.93×
14Brandenburg~50K0.91×
15Thüringen~40K0.90×
16Sachsen-Anhalt~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Mercedes AMG Petronas F1, Germany
0.87×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mercedes AMG Petronas F1 audience vs. the country average
#·InterestCategoryAffinity×
01Nico HülkenbergSports8.25×
02Michael SchumacherSports6.49×
03Scuderia FerrariSports5.99×
04Lewis HamiltonSports5.24×
05Red Bull RacingSports4.87×
06Drag racingCars & Mobility4.43×
07Max VerstappenSports4.28×
08Electric motorcycles and scootersCars & Mobility4.06×
09Formula OneSports3.78×
10Manuel NeuerSports2.40×
11SportschauSports2.23×
12Borussia MönchengladbachSports2.15×
13TransfermarktSports1.91×
14VfB StuttgartSports1.91×
15TikTokInternet & Social Media1.75×
16Jürgen KloppSports1.73×
17FC Bayern MunichSports1.71×
18BundesligaSports1.67×
19UEFA Champions LeagueSports1.57×
20Borussia DortmundSports1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mercedes AMG Petronas F1 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mercedes AMG Petronas F1 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Early Adopter MentalityPOWER1.31×
Social Media UsageJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mercedes AMG Petronas F1 audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.84×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in Germany

See Mercedes AMG Petronas F1 audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Mercedes AMG Petronas F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/mercedes-amg-petronas-f1-20068” · Methodology