Rascasse Audience Intelligence

Mercedes AMG Petronas F1 Audience in Germany

Name: Mercedes AMG Petronas F1 — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mercedes AMG Petronas F1 in Germany — modelled from more than twelve digital signal sources. Mercedes AMG Petronas F1 has an estimated audience of 1,492,180 people in Germany.

#13among Motorsport in Germany #68among Team in Germany #392in Sports

The average Mercedes AMG Petronas F1 fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Formula One, FC Bayern Munich, with strongest over-indexing on Michael Schumacher (6.49× the country average).

Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes AMG Petronas F1 fan in Germany is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes AMG Petronas F1 profile in Germany.

Audience size

1.5M

in Germany

Gender

18.5%♀

81.5% male

Age

36.3

average years

Country rank

#4484

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mercedes AMG Petronas F1 fans

18.5% are female, 81.5% are male, average age 36.3.

Fig. 02

Gender split

18.5%

Female

81.5%

Male

Demographic split for Mercedes AMG Petronas F1 audience in Germany
Metric	Value
Female	18.5%
Male	81.5%
Average age	36.3
Estimated audience size	1,492,180

Fig. 03

Age distribution

Age distribution of the Mercedes AMG Petronas F1 audience in Germany
Age bracket	Share	%
16-19		29%
20-29		19%
30-39		17%
40-49		18%
50+		16%

Fig. 04

Worldwide distribution

9.6%

of the worldwide Mercedes AMG Petronas F1 audience comes from Germany.

Worldwide audience distribution share by country for Mercedes AMG Petronas F1
Country	Share
United States	13.6%
United Kingdom	12.9%
Germany	9.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes AMG Petronas F1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes AMG Petronas F1 fans by region: top regions in Germany
#	Region	Reach	×
01	Baden-Württemberg	~300K	1.41×
02	Bayern	~300K	1.36×
03	Nordrhein-Westfalen	~300K	1.05×
04	Hessen	~100K	1.03×
05	Rheinland-Pfalz	~80K	1.02×
06	Mecklenburg-Vorpommern	~30K	1.02×
07	Niedersachsen	~100K	1.00×
08	Saarland	~20K	0.98×
09	Berlin	~70K	0.97×
10	Schleswig-Holstein	~50K	0.97×
11	Hamburg	~30K	0.96×
12	Bremen	~10K	0.96×
13	Sachsen	~70K	0.93×
14	Brandenburg	~40K	0.90×
15	Thüringen	~30K	0.89×
16	Sachsen-Anhalt	~30K	0.85×

Affinity by region — Mercedes AMG Petronas F1, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes AMG Petronas F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes AMG Petronas F1 audience
#	Interest	Category	×
01	Nico Hülkenberg	Sports	8.25×
02	Michael Schumacher	Sports	6.49×
03	Scuderia Ferrari	Sports	5.99×
04	Lewis Hamilton	Sports	5.24×
05	Drag racing	Cars & Mobility	4.43×
06	Max Verstappen	Sports	4.28×
07	Electric motorcycles and scooters	Cars & Mobility	4.06×
08	Formula One	Sports	3.78×
09	Lindsey Vonn	Sports	2.79×
10	Manuel Neuer	Sports	2.40×
11	Sportschau	Sports	2.23×
12	SV Werder Bremen	Sports	2.12×
13	VfB Stuttgart	Sports	1.91×
14	2. Bundesliga	Sports	1.82×
15	TikTok	Internet & Social Media	1.75×
16	AutoScout24	Cars & Mobility	1.73×
17	FC Bayern Munich	Sports	1.71×
18	Bundesliga	Sports	1.67×
19	UEFA Champions League	Sports	1.57×
20	Borussia Dortmund	Sports	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes AMG Petronas F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mercedes AMG Petronas F1 audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.40×
Early Adopter Mentality	POWER	1.31×
Social Media Usage	JOY	1.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mercedes AMG Petronas F1 audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.79×
Healthy Lifestyle	BALANCE	0.84×
Community Orientation	OPEN	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mercedes AMG Petronas F1 have in Germany?

Mercedes AMG Petronas F1 has an estimated audience of 1,492,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mercedes AMG Petronas F1 fans?

18.5% of Mercedes AMG Petronas F1 fans are female, 81.5% are male, with an average age of 36.3 years.

Which brands do Mercedes AMG Petronas F1 fans like most?

Mercedes AMG Petronas F1 fans show strongest brand affinity for Michael Schumacher (6.49×), Formula One (3.78×), and FC Bayern Munich (1.71×) over the country average.

Where do Mercedes AMG Petronas F1 fans live in Germany?

Mercedes AMG Petronas F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Mercedes AMG Petronas F1 fans also like?

Beyond Mercedes AMG Petronas F1 itself, the audience over-indexes on Formula One (3.78×), FC Bayern Munich (1.71×), Nico Hülkenberg (8.25×), and TikTok (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

Formula One (9,329,922)
Michael Schumacher (5,566,727)
MotoGP (4,737,768)
MotoGP (4,053,482)
MOTO GP (INDONESIA) (3,804,435)

See Mercedes AMG Petronas F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes AMG Petronas F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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