Mercedes AMG Petronas F1 Audience in Germany
Mercedes AMG Petronas F1 has an estimated audience of 1,493,164 people in Germany. 18.5% are female, 81.5% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Max Verstappen, Lewis Hamilton, Sebastian Vettel, FC Bayern Munich, Borussia Dortmund.
The average Mercedes AMG Petronas F1 fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Max Verstappen, Lewis Hamilton, Sebastian Vettel, with strongest over-indexing on Max Verstappen (17.11× the country average). Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of Mercedes AMG Petronas F1 fans
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 36.3 |
| Estimated audience size | 1,493,164 |
Audience persona
The typical Mercedes AMG Petronas F1 fan in Germany is more male, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,869 | 1.11× |
| Bayern | 347,313 | 1.45× |
| Baden-Württemberg | 297,568 | 1.46× |
| Niedersachsen | 140,112 | 0.97× |
| Hessen | 126,774 | 1.11× |
| Rheinland-Pfalz | 73,628 | 0.98× |
| Sachsen | 71,367 | 0.97× |
| Berlin | 64,041 | 0.96× |
| Schleswig-Holstein | 48,328 | 0.9× |
| Brandenburg | 39,424 | 0.85× |
| Hamburg | 32,984 | 0.98× |
| Thüringen | 29,123 | 0.77× |
| Sachsen-Anhalt | 27,188 | 0.7× |
| Mecklenburg-Vorpommern | 24,105 | 0.85× |
| Saarland | 17,253 | 0.94× |
| Bremen | 12,792 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 17.11× | Sports |
| Lewis Hamilton | 9.98× | Sports |
| Sebastian Vettel | 14.35× | Sports |
| FC Bayern Munich | 2.07× | Sports |
| Borussia Dortmund | 1.56× | Sports |
| AutoScout24 | 2.5× | Cars & Mobility |
| Formula One | 3.4× | Sports |
| UEFA Champions League | 2.04× | Sports |
| FIFA World Cup | 1.9× | Sports |
| Used car | 2.63× | Cars & Mobility |
| Bundesliga | 1.68× | Sports |
| MotoGP | 4.12× | Sports |
| IHF World Men's Handball Championship | 2.98× | Sports |
| Porsche | 2.72× | Cars & Mobility |
| Transfermarkt | 2.26× | Sports |
| SV Werder Bremen | 1.94× | Sports |
| Solar energy | 2.54× | Home & Garden |
| Sportschau | 1.98× | Sports |
| Electric guitar | 3.29× | Music & Radio |
| SUVs | 2.06× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.64 |
| Patriotism | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.32 |
| Urban Lifestyle | OPEN | 1.19 |
| Convenience Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| United Kingdom | 12.9% |
| Germany | 9.6% |
See Mercedes AMG Petronas F1 audiences in other countries
- Mercedes AMG Petronas F1 — United States
- Mercedes AMG Petronas F1 — United Kingdom
- Mercedes AMG Petronas F1 — France
- Mercedes AMG Petronas F1 — Italy
- Mercedes AMG Petronas F1 — Spain
- Mercedes AMG Petronas F1 — Brazil
- Mercedes AMG Petronas F1 — Japan
- Mercedes AMG Petronas F1 — South Korea
- Mercedes AMG Petronas F1 — India
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Mercedes AMG Petronas F1 have in Germany?
Mercedes AMG Petronas F1 has an estimated audience of 1,493,164 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes AMG Petronas F1 fans?
18.5% of Mercedes AMG Petronas F1 fans are female, 81.5% are male, with an average age of 36.3 years.
Which brands do Mercedes AMG Petronas F1 fans like most?
Mercedes AMG Petronas F1 fans show strongest brand affinity for Max Verstappen (17.11×), Lewis Hamilton (9.98×), and Sebastian Vettel (14.35×) over the country average.
Where do Mercedes AMG Petronas F1 fans live in Germany?
Mercedes AMG Petronas F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,869), Bayern (reach 347,313), and Baden-Württemberg (reach 297,568). These three regions account for the largest share of the active audience.
What other brands do Mercedes AMG Petronas F1 fans also like?
Beyond Mercedes AMG Petronas F1 itself, the audience over-indexes on Lewis Hamilton (9.98×), Sebastian Vettel (14.35×), FC Bayern Munich (2.07×), and Borussia Dortmund (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes AMG Petronas F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.