Formula One Audience in United States

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Formula One has an estimated audience of 506,630 people in United States. 25.4% are female, 74.6% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Max Verstappen, AutoZone, O'Reilly Auto Parts, Motor vehicle.

The average Formula One fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Max Verstappen, AutoZone, with strongest over-indexing on Lewis Hamilton (6.01× the country average). Demographically, the Formula One audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Formula One fans

Demographic split for Formula One audience in United States
MetricValue
Female25.4%
Male74.6%
Average age35.8
Estimated audience size506,630

Audience persona

The typical Formula One fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Formula One in United States
RegionReachAffinity
California70,8631.27×
Texas48,4321.11×
Florida43,0381.25×
New York37,5811.33×
Illinois18,8011.11×
Pennsylvania16,4740.97×
Georgia15,8461.02×
North Carolina15,4071.01×
Ohio15,0810.97×
Virginia14,1531.15×
Massachusetts13,8321.39×
New Jersey13,7921.07×
Michigan12,5080.94×
Washington12,2941.21×
Arizona9,8420.95×
Colorado9,4801.19×
Tennessee9,4380.93×
Indiana9,3541.01×
Connecticut7,9611.57×
Maryland7,9600.91×
Wisconsin7,2430.95×
Minnesota6,8880.95×
Missouri6,7920.83×
Nevada6,4511.32×
South Carolina6,3200.83×
Kentucky6,1380.97×
Oregon5,3600.92×
Utah4,8521.07×
Alabama4,5390.64×
Louisiana4,5090.69×
Oklahoma4,4060.78×
Iowa3,7960.91×
Kansas3,2660.82×
New Hampshire2,8051.41×
Washington, District of Columbia2,7831.83×
Arkansas2,4300.58×
Mississippi2,3090.55×
Nebraska2,1950.86×
Idaho2,1360.84×
New Mexico2,0690.81×
Hawaii2,0500.94×
Maine2,0151.11×
Rhode Island1,5080.93×
West Virginia1,4870.63×
Montana1,2170.87×
Delaware1,2010.86×
Wyoming1,1851.58×
South Dakota9930.85×
Vermont9051.02×
Alaska7150.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Formula One audience
BrandAffinityCategory
Lewis Hamilton6.01×Sports
Max Verstappen6.16×Sports
AutoZone1.91×Cars & Mobility
O'Reilly Auto Parts2.79×Cars & Mobility
Motor vehicle1.65×Cars & Mobility
Engine2.34×Cars & Mobility
Motorcycle racing2.69×Cars & Mobility
Eastern Time Zone1.66×Politics & Society
Mercedes AMG Petronas F18.69×Sports
NASCAR2.55×Sports
Indianapolis Motor Speedway5.36×Sports
Daytona International Speedway4.59×Sports
Lando Norris6×Sports
Motorsport2.17×Cars & Mobility
Drag racing2.67×Cars & Mobility
Cars (film)2×Movies & TV
Used Cars2.22×Cars & Mobility
Advance Auto Parts2.2×Cars & Mobility
Twitch1.99×Games
Wheel1.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Formula One audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
Risk AppetiteTHRILL2.23
Early Adopter MentalityPOWER1.51
PatriotismCONSERVATISM1.46
Sports ActivityPOWER1.44
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Formula One
CountryShare
Italy15.4%
United Kingdom9.1%
Germany9.1%

See Formula One audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Formula One have in United States?

Formula One has an estimated audience of 506,630 people in United States, concentrated in California and Texas.

What is the gender split and age of Formula One fans?

25.4% of Formula One fans are female, 74.6% are male, with an average age of 35.8 years.

Which brands do Formula One fans like most?

Formula One fans show strongest brand affinity for Lewis Hamilton (6.01×), Max Verstappen (6.16×), and AutoZone (1.91×) over the country average.

Where do Formula One fans live in United States?

Formula One fans in United States are most concentrated in California (reach 70,863), Texas (reach 48,432), and Florida (reach 43,038). These three regions account for the largest share of the active audience.

What other brands do Formula One fans also like?

Beyond Formula One itself, the audience over-indexes on Max Verstappen (6.16×), AutoZone (1.91×), O'Reilly Auto Parts (2.79×), and Motor vehicle (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.