Rascasse Audience Intelligence

Formula One Audience in United States

A data profile of the people who buy, follow and care about Formula One in United States — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 21,602,608 people in United States.

#2among Motorsport in United States#21among Event in United States#102in Sports

The average Formula One fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kyle Busch, Lewis Hamilton, O'Reilly Auto Parts, with strongest over-indexing on Kyle Busch (3.92× the country average).

Demographically, the Formula One audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Formula One fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula One profile in United States.

Audience size
21.6M
in United States
Gender
25.4%♀
74.6% male
Age
35.8
average years
Country rank
#1483
Event in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Formula One fans

25.4% are female, 74.6% are male, average age 35.8.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for Formula One audience in United States
MetricValue
Female25.4%
Male74.6%
Average age35.8
Estimated audience size21,602,608
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Formula One audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Formula One audience comes from United States.

Worldwide audience distribution share by country for Formula One
CountryShare
United States14.1%
Italy13.6%
Brazil11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula One audience in United States is strongest.

Fig. 05

Top regions by affinity

Formula One fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~8K1.53×
02New Hampshire~3K1.41×
03Wyoming~1K1.37×
04Washington, District of Columbia~2K1.34×
05Nevada~6K1.31×
06Massachusetts~10K1.29×
07New York~40K1.25×
08California~70K1.19×
09Florida~40K1.18×
10Colorado~9K1.18×
11Washington~10K1.15×
12Maine~2K1.15×
13Virginia~10K1.09×
14Texas~50K1.08×
15Vermont<1K1.07×
16Iowa~4K1.06×
17Illinois~20K1.05×
18New Jersey~10K1.05×
19Rhode Island~2K1.05×
20Utah~5K1.04×
21Arizona~10K1.03×
22Indiana~10K1.03×
23Georgia~20K1.00×
24New Mexico~2K0.96×
25Minnesota~7K0.95×
26Hawaii~2K0.95×
27Pennsylvania~20K0.94×
28North Carolina~10K0.94×
29Kentucky~6K0.94×
30Oregon~5K0.93×
31Idaho~2K0.93×
32Ohio~10K0.92×
33Maryland~8K0.92×
34Wisconsin~7K0.92×
35Nebraska~2K0.92×
36Michigan~10K0.91×
37Delaware~1K0.91×
38Alaska<1K0.91×
39South Dakota~1K0.90×
40Tennessee~9K0.89×
41Kansas~4K0.89×
42Montana~1K0.89×
43South Carolina~7K0.87×
44Oklahoma~5K0.85×
45West Virginia~2K0.84×
46Missouri~7K0.81×
47Arkansas~3K0.76×
48Louisiana~5K0.75×
49Alabama~5K0.74×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Formula One, United States
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula One audience
#·InterestCategoryAffinity×
01Mercedes AMG Petronas F1Sports8.69×
02Max VerstappenSports6.16×
03Lewis HamiltonSports6.01×
04Lando NorrisSports6.00×
05Indianapolis Motor SpeedwaySports5.36×
06Daytona International SpeedwaySports4.59×
07Kyle BuschSports3.92×
08O'Reilly Auto PartsCars & Mobility2.79×
09Motorcycle racingCars & Mobility2.69×
10Drag racingCars & Mobility2.67×
11NASCARSports2.55×
12EngineCars & Mobility2.34×
13Used CarsCars & Mobility2.22×
14Advance Auto PartsCars & Mobility2.20×
15MotorsportCars & Mobility2.17×
16Cars (film)Movies & TV2.00×
17TwitchGames1.99×
18AutoZoneCars & Mobility1.91×
19Eastern Time ZonePolitics & Society1.66×
20Motor vehicleCars & Mobility1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula One audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
PatriotismCONSERVATISM1.36×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula One audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Price SensitivityPREMIUM0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Formula One have in United States?

Formula One has an estimated audience of 21,602,608 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Formula One fans?

25.4% of Formula One fans are female, 74.6% are male, with an average age of 35.8 years.

03

Which brands do Formula One fans like most?

Formula One fans show strongest brand affinity for Kyle Busch (3.92×), Lewis Hamilton (6.01×), and O'Reilly Auto Parts (2.79×) over the country average.

04

Where do Formula One fans live in United States?

Formula One fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Formula One fans also like?

Beyond Formula One itself, the audience over-indexes on Lewis Hamilton (6.01×), O'Reilly Auto Parts (2.79×), AutoZone (1.91×), and Max Verstappen (6.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Formula One audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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