Rascasse Audience Intelligence

Hearthstone Audience in United States

A data profile of the people who buy, follow and care about Hearthstone in United States — modelled from more than twelve digital signal sources. Hearthstone has an estimated audience of 583,167 people in United States.

#249among Video game in United States#417among Video / Board Game in United States#706in Games

The average Hearthstone fan in United States is 25.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Battlefield 3, Star Citizen, Warcraft, with strongest over-indexing on Battlefield 3 (166.23× the country average).

Demographically, the Hearthstone audience skews more male with an average age of 25.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hearthstone fan in United States is more male, around 25.7 years old, with strong Patriotism tendencies and a notable affinity for Battlefield 3.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hearthstone profile in United States.

Audience size
583K
in United States
Gender
26.1%♀
73.9% male
Age
25.7
average years
Country rank
#33381
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hearthstone fans

26.1% are female, 73.9% are male, average age 25.7.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Hearthstone audience in United States
MetricValue
Female26.1%
Male73.9%
Average age25.7
Estimated audience size583,167
Fig. 03

Age distribution

Ø 25.7
average years
Age distribution of the Hearthstone audience in United States
Age bracketShare%
16-1959%
20-2924%
30-3910%
40-495%
50+2%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Hearthstone audience comes from United States.

Worldwide audience distribution share by country for Hearthstone
CountryShare
United States23.0%
France15.4%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hearthstone audience in United States is strongest.

Fig. 05

Top regions by affinity

Hearthstone fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~3K2.23×
02Nevada~10K1.77×
03Vermont~2K1.59×
04Oregon~10K1.50×
05Washington~20K1.48×
06Michigan~20K1.43×
07Colorado~10K1.41×
08Idaho~4K1.25×
09Maine~3K1.22×
10Alaska~1K1.19×
11Utah~6K1.13×
12New Hampshire~3K1.13×
13Wisconsin~10K1.09×
14California~70K1.08×
15Massachusetts~10K1.03×
16Ohio~20K0.98×
17New York~30K0.97×
18Indiana~10K0.97×
19Connecticut~6K0.97×
20Oklahoma~6K0.96×
21West Virginia~3K0.94×
22Rhode Island~2K0.94×
23Missouri~9K0.93×
24Minnesota~8K0.93×
25Iowa~4K0.93×
26Montana~2K0.93×
27Arizona~10K0.92×
28Kentucky~7K0.92×
29Tennessee~10K0.91×
30Kansas~4K0.91×
31Nebraska~3K0.91×
32Virginia~10K0.89×
33Washington, District of Columbia~2K0.89×
34New Mexico~3K0.88×
35Maryland~9K0.87×
36Alabama~7K0.87×
37Pennsylvania~20K0.85×
38Arkansas~4K0.85×
39Texas~40K0.84×
40Hawaii~2K0.83×
41South Dakota~1K0.83×
42Illinois~20K0.82×
43Florida~30K0.80×
44New Jersey~10K0.79×
45North Carolina~10K0.76×
46Delaware~1K0.75×
47Georgia~10K0.74×
48Louisiana~5K0.70×
49South Carolina~6K0.67×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Hearthstone, United States
0.62×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hearthstone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hearthstone audience
#·InterestCategoryAffinity×
01Battlefield 3Games166.23×
02Shadow of the ColossusGames149.76×
03Guild WarsGames140.23×
04Dark Souls IIGames136.22×
05Heroes of the StormGames135.42×
06DishonoredGames134.78×
07Donkey KongGames131.31×
08Chrono TriggerGames124.49×
09X-COMGames121.41×
10Guild Wars 2Games111.96×
11Star CitizenNews110.82×
12Valve CorporationGames102.41×
13WowheadGames94.70×
14Battlefield 4Games86.11×
15Age of EmpiresGames84.38×
16Mario Kart 8Games83.75×
17Diablo IIGames81.58×
18Resident Evil 4Games69.03×
19WarcraftGames60.14×
20PeacemakerMovies & TV14.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hearthstone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hearthstone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Early Adopter MentalityPOWER1.33×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hearthstone audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.41×
Community OrientationOPEN0.53×
SustainabilityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hearthstone have in United States?

Hearthstone has an estimated audience of 583,167 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hearthstone fans?

26.1% of Hearthstone fans are female, 73.9% are male, with an average age of 25.7 years.

03

Which brands do Hearthstone fans like most?

Hearthstone fans show strongest brand affinity for Battlefield 3 (166.23×), Star Citizen (110.82×), and Warcraft (60.14×) over the country average.

04

Where do Hearthstone fans live in United States?

Hearthstone fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hearthstone fans also like?

Beyond Hearthstone itself, the audience over-indexes on Star Citizen (110.82×), Warcraft (60.14×), X-COM (121.41×), and Peacemaker (14.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hearthstone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hearthstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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