Hearthstone Audience in United States

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Hearthstone has an estimated audience of 582,956 people in United States. 26.1% are female, 73.9% are male, average age 25.7. Top regions: California, Texas, New York. Top brand affinities: Battlefield 3, Warcraft, Star Citizen, X-COM, Peacemaker.

The average Hearthstone fan in United States is 25.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Battlefield 3, Warcraft, Star Citizen, with strongest over-indexing on Battlefield 3 (166.23× the country average). Demographically, the Hearthstone audience skews more male with an average age of 25.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Hearthstone fans

Demographic split for Hearthstone audience in United States
MetricValue
Female26.1%
Male73.9%
Average age25.7
Estimated audience size582,956

Audience persona

The typical Hearthstone fan in United States is more male, around 25.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Battlefield 3.

Top regions in United States

Top regions ranked by reach for Hearthstone in United States
RegionReachAffinity
California74,5081.16×
Texas44,6880.89×
New York32,7781.01×
Florida32,5760.83×
Michigan22,6891.49×
Ohio18,1091.01×
Washington18,0981.55×
Pennsylvania17,4190.89×
Illinois16,7590.86×
North Carolina13,7120.78×
Georgia13,7000.76×
Virginia13,4630.95×
Colorado13,1951.44×
Massachusetts12,3151.07×
New Jersey12,1730.82×
Arizona10,9600.92×
Tennessee10,8540.93×
Indiana10,6391×
Oregon10,2351.53×
Wisconsin9,6601.1×
Missouri8,9450.95×
Maryland8,7100.87×
Minnesota7,9790.96×
Alabama7,0540.87×
Kentucky6,7300.92×
Oklahoma6,1750.95×
Nevada6,1291.09×
Utah5,9181.13×
South Carolina5,8860.67×
Connecticut5,7590.98×
Louisiana5,0840.68×
Iowa4,4510.93×
Kansas4,1510.9×
Arkansas3,9780.83×
Idaho3,4801.19×
North Dakota2,7702.31×
Mississippi2,5730.54×
New Hampshire2,5621.12×
Maine2,5251.21×
New Mexico2,4510.84×
West Virginia2,4430.9×
Nebraska2,2830.78×
Hawaii2,0720.83×
Washington, District of Columbia1,6670.95×
Rhode Island1,6560.89×
Vermont1,5391.5×
Alaska1,4721.18×
Montana1,3960.86×
Delaware1,0810.67×
South Dakota9730.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hearthstone audience
BrandAffinityCategory
Battlefield 3166.23×Games
Warcraft60.14×Games
Star Citizen110.82×News
X-COM121.41×Games
Peacemaker14.35×Movies & TV
Mario Kart 883.75×Games
Donkey Kong131.31×Games
Resident Evil 469.03×Games
Chrono Trigger124.49×Games
Dishonored134.78×Games
Heroes of the Storm135.42×Games
Wowhead94.7×Games
Age of Empires84.38×Games
Guild Wars140.23×Games
Diablo II81.58×Games
Valve Corporation102.41×Games
Shadow of the Colossus149.76×Games
Guild Wars 2111.96×Games
Battlefield 486.11×Games
Resident Evil 561.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hearthstone audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.37
Early Adopter MentalityPOWER1.72
PatriotismCONSERVATISM1.54
Family OrientationCONSERVATISM1.4
Social Media UsageJOY0.97
Pet OwnershipJOY0.83

Worldwide distribution

Worldwide audience distribution share by country for Hearthstone
CountryShare
United States23.1%
France15.4%
Japan11.3%

See Hearthstone audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Hearthstone have in United States?

Hearthstone has an estimated audience of 582,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Hearthstone fans?

26.1% of Hearthstone fans are female, 73.9% are male, with an average age of 25.7 years.

Which brands do Hearthstone fans like most?

Hearthstone fans show strongest brand affinity for Battlefield 3 (166.23×), Warcraft (60.14×), and Star Citizen (110.82×) over the country average.

Where do Hearthstone fans live in United States?

Hearthstone fans in United States are most concentrated in California (reach 74,508), Texas (reach 44,688), and New York (reach 32,778). These three regions account for the largest share of the active audience.

What other brands do Hearthstone fans also like?

Beyond Hearthstone itself, the audience over-indexes on Warcraft (60.14×), Star Citizen (110.82×), X-COM (121.41×), and Peacemaker (14.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hearthstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.