Valve Corporation Audience in United States

Valve Corporation logo

Valve Corporation has an estimated audience of 771,864 people in United States. 51.1% are female, 48.9% are male, average age 35.1. Top brand affinities: Wikia, Jezebel (film), Grinch, Voltron: Legendary Defender, Dog breed.

Top brand affinities include Wikia, Jezebel (film), Grinch, with strongest over-indexing on Wikia (14.54× the country average). Demographically, the Valve Corporation audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Games · Type: Brand

Demographics of Valve Corporation fans

Demographic split for Valve Corporation audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.1
Estimated audience size771,864

Audience persona

The typical Valve Corporation fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valve Corporation audience
BrandAffinityCategory
Wikia14.54×Internet & Social Media
Jezebel (film)14.05×Movies & TV
Grinch6.38×Movies & TV
Voltron: Legendary Defender24.46×Movies & TV
Dog breed1.73×Pets & Animals
Gordita15.35×Food & Beverages
Grammarly6.43×Business & Career
Vocal harmony5.95×Music & Radio
Home construction1.84×Home & Garden
Elie Tahari15.7×Fashion & Accessoires
Berenstain Bears9.59×Literature
Product design2.3×Business & Career
South Asian cuisine10.32×Food & Beverages
Israel2.41×Travel & Leisure
Urban Outfitters2.11×Shopping
Goop5.88×Internet & Social Media
Captain America (1990 film)4.75×Movies & TV
Combat sport1.65×Sports
Passaic County, New Jersey10.44×Travel & Leisure
Italian Market, Philadelphia13.66×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valve Corporation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Early Adopter MentalityPOWER2.1
Risk AppetiteTHRILL1.46
ExtroversionTHRILL1.41
Convenience OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Valve Corporation
CountryShare
United States22.6%
Germany9.6%
India8.2%

See Valve Corporation audiences in other countries

More Games audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Valve Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.