Rascasse Audience Intelligence

Valve Corporation Target Market in United States

A data profile of the people who buy, follow and care about Valve Corporation in United States — modelled from more than twelve digital signal sources. Valve Corporation has an estimated audience of 812,713 people in United States.

#2795among Brand in United States#561in Games

The average Valve Corporation fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hearthstone, Steam, Battlefield 4, with strongest over-indexing on Hearthstone (102.41× the country average).

Demographically, the Valve Corporation audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valve Corporation fan in United States is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Hearthstone.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valve Corporation profile in United States.

Audience size
813K
in United States
Gender
51.1%♀
48.9% male
Age
35.1
average years
Country rank
#27180
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Valve Corporation

51.1% are female, 48.9% are male, average age 35.1.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Valve Corporation audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.1
Estimated audience size812,713
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Valve Corporation audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Valve Corporation audience comes from United States.

Worldwide audience distribution share by country for Valve Corporation
CountryShare
United States22.9%
Germany9.8%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valve Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Valve Corporation customers by region in United States
#RegionReachAffinity×
01Washington~40K2.75×
02California~100K1.26×
03Texas~80K1.17×
04Oregon~10K1.17×
05Alaska~2K1.15×
06Kentucky~10K1.14×
07Louisiana~10K1.09×
08Oklahoma~9K1.09×
09Utah~7K1.06×
10Kansas~6K1.06×
11Idaho~4K1.06×
12Arkansas~7K1.03×
13Arizona~20K1.02×
14Iowa~6K1.01×
15North Dakota~2K1.01×
16Illinois~30K1.00×
17Indiana~10K1.00×
18New Mexico~4K0.99×
19West Virginia~4K0.99×
20Virginia~20K0.98×
21Missouri~10K0.98×
22Nevada~7K0.96×
23Nebraska~4K0.96×
24Michigan~20K0.95×
25Wisconsin~10K0.95×
26Minnesota~10K0.95×
27New York~40K0.94×
28Ohio~20K0.94×
29North Carolina~20K0.94×
30New Hampshire~3K0.94×
31South Dakota~2K0.94×
32Pennsylvania~20K0.93×
33New Jersey~20K0.93×
34Montana~2K0.93×
35Georgia~20K0.92×
36Tennessee~10K0.92×
37Colorado~10K0.92×
38Hawaii~3K0.92×
39Florida~50K0.90×
40Mississippi~6K0.90×
41Maryland~10K0.89×
42Connecticut~7K0.89×
43Massachusetts~10K0.88×
44Maine~2K0.88×
45Vermont~1K0.88×
46Alabama~9K0.86×
47Delaware~2K0.84×
48Rhode Island~2K0.83×
49Washington, District of Columbia~2K0.81×
50South Carolina~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Valve Corporation, United States
0.79×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valve Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valve Corporation audience
#·InterestCategoryAffinity×
01HearthstoneGames102.41×
02Battlefield 4Games68.92×
03Metal Gear SolidGames55.85×
04Borderlands (series)Games43.97×
05Watch DogsGames29.28×
06Electronic ArtsGames25.60×
07Mario KartGames22.35×
08SteamGames16.75×
09Josh BrolinMovies & TV14.77×
10Red Dead RedemptionGames14.40×
11Action role-playing gameGames11.60×
12LinuxTechnology & Electronics11.35×
13Micro CenterShopping10.71×
14NvidiaTechnology & Electronics9.99×
15Massively multiplayer online gamesGames8.85×
16Action-adventure gameGames7.75×
17Arcade gameGames7.29×
18Real-time strategyGames6.53×
19Mobile gameGames5.78×
20Android (operating system)Technology & Electronics2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valve Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valve Corporation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
Convenience OrientationPREMIUM2.25×
Early Adopter MentalityPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valve Corporation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.62×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Valve Corporation's target market in United States?

Valve Corporation's target market in United States covers an estimated 812,713 people, concentrated in California and Texas.

02

What is the gender split and age of Valve Corporation customers?

51.1% of the Valve Corporation audience are female, 48.9% are male, with an average age of 35.1 years.

03

Which brands do Valve Corporation fans like most?

Valve Corporation fans show strongest brand affinity for Hearthstone (102.41×), Steam (16.75×), and Battlefield 4 (68.92×) over the country average.

04

Where do Valve Corporation fans live in United States?

Valve Corporation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Valve Corporation fans also like?

Beyond Valve Corporation itself, the audience over-indexes on Steam (16.75×), Battlefield 4 (68.92×), Linux (11.35×), and Metal Gear Solid (55.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Valve Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Valve Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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