Valve Corporation Audience in United States
Valve Corporation has an estimated audience of 771,864 people in United States. 51.1% are female, 48.9% are male, average age 35.1. Top brand affinities: Hearthstone, Battlefield 4, Mario Kart, Back to the Future, Metal Gear Solid.
Top brand affinities include Hearthstone, Battlefield 4, Mario Kart, with strongest over-indexing on Hearthstone (143.75× the country average). Demographically, the Valve Corporation audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Demographics of Valve Corporation fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.1 |
| Estimated audience size | 771,864 |
Audience persona
The typical Valve Corporation fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hearthstone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hearthstone | 143.75× | Games |
| Battlefield 4 | 109.52× | Games |
| Mario Kart | 38.93× | Games |
| Back to the Future | 24.46× | Movies & TV |
| Metal Gear Solid | 56.71× | Games |
| Linux | 9.61× | Technology & Electronics |
| Rise of the Tomb Raider | 53.42× | Games |
| Feyenoord | 62.5× | Sports |
| Micro Center | 10.99× | Shopping |
| Borderlands (series) | 38.95× | Games |
| Action role-playing game | 10.93× | Games |
| Red Dead Redemption | 22.39× | Games |
| Halo (series) | 17.42× | Games |
| Josh Brolin | 14.05× | Movies & TV |
| Mobile game | 4.54× | Games |
| Watch Dogs | 24.17× | Games |
| Cyberpunk 2077 | 18.64× | Games |
| Beetlejuice | 4.74× | Movies & TV |
| Counter-Strike: Global Offensive | 10.53× | Games |
| Deutsche Eishockey Liga | 35.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.27 |
| Early Adopter Mentality | POWER | 2.1 |
| Risk Appetite | THRILL | 1.46 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Germany | 9.6% |
| India | 8.2% |
See Valve Corporation audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Valve Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.