Valve Corporation Audience in United States

Valve Corporation has an estimated audience of 771,864 people in United States. 51.1% are female, 48.9% are male, average age 35.1. Top brand affinities: Wikia, Jezebel (film), Grinch, Voltron: Legendary Defender, Dog breed.
Top brand affinities include Wikia, Jezebel (film), Grinch, with strongest over-indexing on Wikia (14.54× the country average). Demographically, the Valve Corporation audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Brand
Demographics of Valve Corporation fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 35.1 |
| Estimated audience size | 771,864 |
Audience persona
The typical Valve Corporation fan in United States is balanced, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 14.54× | Internet & Social Media |
| Jezebel (film) | 14.05× | Movies & TV |
| Grinch | 6.38× | Movies & TV |
| Voltron: Legendary Defender | 24.46× | Movies & TV |
| Dog breed | 1.73× | Pets & Animals |
| Gordita | 15.35× | Food & Beverages |
| Grammarly | 6.43× | Business & Career |
| Vocal harmony | 5.95× | Music & Radio |
| Home construction | 1.84× | Home & Garden |
| Elie Tahari | 15.7× | Fashion & Accessoires |
| Berenstain Bears | 9.59× | Literature |
| Product design | 2.3× | Business & Career |
| South Asian cuisine | 10.32× | Food & Beverages |
| Israel | 2.41× | Travel & Leisure |
| Urban Outfitters | 2.11× | Shopping |
| Goop | 5.88× | Internet & Social Media |
| Captain America (1990 film) | 4.75× | Movies & TV |
| Combat sport | 1.65× | Sports |
| Passaic County, New Jersey | 10.44× | Travel & Leisure |
| Italian Market, Philadelphia | 13.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.27 |
| Early Adopter Mentality | POWER | 2.1 |
| Risk Appetite | THRILL | 1.46 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Germany | 9.6% |
| India | 8.2% |
See Valve Corporation audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Valve Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.