Borderlands (series) Audience in United States

Borderlands (series) logo

Borderlands (series) has an estimated audience of 1,113,665 people in United States. 14.3% are female, 85.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Marcus Luttrell, Bluegreen Vacations, Brink (video game), Dead Island: Riptide, Homefront (video game).

The average Borderlands (series) fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Marcus Luttrell, Bluegreen Vacations, Brink (video game), with strongest over-indexing on Marcus Luttrell (150.23× the country average). Demographically, the Borderlands (series) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Borderlands (series) fans

Demographic split for Borderlands (series) audience in United States
MetricValue
Female14.3%
Male85.7%
Average age31.7
Estimated audience size1,113,665

Audience persona

The typical Borderlands (series) fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Marcus Luttrell.

Top regions in United States

Top regions ranked by reach for Borderlands (series) in United States
RegionReachAffinity
California144,2941.18×
Texas109,5701.14×
Florida72,4990.96×
New York54,3740.87×
Illinois34,8710.94×
Ohio33,8530.99×
Pennsylvania33,6360.9×
Georgia32,7230.95×
Michigan32,6171.12×
North Carolina31,9440.95×
Arizona31,5751.39×
Washington28,6791.28×
Virginia24,7370.91×
New Jersey21,7430.77×
Tennessee21,6750.97×
Indiana20,4171×
Missouri20,2101.13×
Colorado19,3951.1×
Massachusetts18,1790.83×
Oregon16,7051.31×
Maryland16,0580.84×
Oklahoma15,9031.29×
Wisconsin15,5100.93×
Minnesota15,0470.94×
South Carolina14,9970.9×
Kentucky14,6421.05×
Nevada13,0861.21×
Utah12,9701.3×
Alabama12,4350.8×
Louisiana12,3090.86×
Arkansas9,5241.04×
Iowa9,3991.02×
Kansas9,2751.06×
Connecticut9,0060.81×
Idaho7,3581.32×
Mississippi7,1780.78×
New Mexico6,7381.21×
Nebraska5,2400.94×
West Virginia4,8990.94×
Hawaii4,3740.91×
New Hampshire4,1260.94×
Maine4,0101.01×
Montana3,3811.09×
Rhode Island2,7640.78×
Alaska2,7541.16×
South Dakota2,4180.94×
Delaware2,3770.77×
Washington, District of Columbia2,2930.69×
North Dakota2,1780.95×
Wyoming1,6581×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Borderlands (series) audience
BrandAffinityCategory
Marcus Luttrell150.23×Politics & Society
Bluegreen Vacations205.9×Travel & Leisure
Brink (video game)69.27×Games
Dead Island: Riptide134.29×Games
Homefront (video game)136.26×Games
Monster Hunter (video game)39.77×Games
Peacemaker8.77×Movies & TV
Just Cause (video game)71.63×Games
Metal Gear Solid72.04×Games
Dying Light60.59×Games
The Last of Us21.04×Games
Château Lafite Rothschild197.83×Food & Beverages
Diablo (series)30.22×Games
Rise of the Tomb Raider69.7×Games
Battlefield (series)31.46×Games
Halo (series)29.72×Games
Infinity Ward85.78×Games
Call of Duty: Zombies40.76×Games
Metro: Last Light78.39×Games
Monster Hunter21.48×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Borderlands (series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.07
Early Adopter MentalityPOWER1.85
Family OrientationCONSERVATISM1.77
Social Media UsageJOY1.11
PatriotismCONSERVATISM1.09
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Borderlands (series)
CountryShare
United States26.6%
Germany5.6%
United Kingdom4.4%

See Borderlands (series) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Borderlands (series) have in United States?

Borderlands (series) has an estimated audience of 1,113,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Borderlands (series) fans?

14.3% of Borderlands (series) fans are female, 85.7% are male, with an average age of 31.7 years.

Which brands do Borderlands (series) fans like most?

Borderlands (series) fans show strongest brand affinity for Marcus Luttrell (150.23×), Bluegreen Vacations (205.9×), and Brink (video game) (69.27×) over the country average.

Where do Borderlands (series) fans live in United States?

Borderlands (series) fans in United States are most concentrated in California (reach 144,294), Texas (reach 109,570), and Florida (reach 72,499). These three regions account for the largest share of the active audience.

What other brands do Borderlands (series) fans also like?

Beyond Borderlands (series) itself, the audience over-indexes on Bluegreen Vacations (205.9×), Brink (video game) (69.27×), Dead Island: Riptide (134.29×), and Homefront (video game) (136.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Borderlands (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.