Rascasse Audience Intelligence

Borderlands (series) Audience in United States

A data profile of the people who buy, follow and care about Borderlands (series) in United States — modelled from more than twelve digital signal sources. Borderlands (series) has an estimated audience of 1,097,112 people in United States.

#241among Video / Board Game in United States#460in Games

The average Borderlands (series) fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Marcus Luttrell, Bluegreen Vacations, Brink (video game), with strongest over-indexing on Marcus Luttrell (150.23× the country average).

Demographically, the Borderlands (series) audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Borderlands (series) fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Marcus Luttrell.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Borderlands (series) profile in United States.

Audience size
1.1M
in United States
Gender
14.3%♀
85.7% male
Age
31.7
average years
Country rank
#22231
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borderlands (series) fans

14.3% are female, 85.7% are male, average age 31.7.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for Borderlands (series) audience in United States
MetricValue
Female14.3%
Male85.7%
Average age31.7
Estimated audience size1,097,112
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Borderlands (series) audience in United States
Age bracketShare%
16-1932%
20-2930%
30-3921%
40-4911%
50+6%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Borderlands (series) audience comes from United States.

Worldwide audience distribution share by country for Borderlands (series)
CountryShare
United States26.2%
Germany5.4%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borderlands (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Borderlands (series) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K1.40×
02Idaho~7K1.34×
03Oregon~20K1.28×
04Oklahoma~20K1.28×
05Utah~10K1.26×
06Alaska~3K1.26×
07New Mexico~7K1.24×
08Washington~30K1.23×
09Nevada~10K1.16×
10Montana~3K1.13×
11Missouri~20K1.10×
12California~100K1.09×
13Texas~100K1.08×
14Michigan~30K1.08×
15Arkansas~10K1.07×
16Colorado~20K1.06×
17Kansas~9K1.06×
18Kentucky~10K1.04×
19Maine~4K1.04×
20Iowa~9K1.03×
21North Dakota~2K1.03×
22West Virginia~5K1.02×
23Indiana~20K1.00×
24South Dakota~3K0.99×
25New Hampshire~4K0.98×
26Ohio~30K0.97×
27Nebraska~5K0.97×
28Tennessee~20K0.96×
29Wisconsin~20K0.94×
30South Carolina~20K0.93×
31Florida~70K0.92×
32Minnesota~10K0.92×
33Georgia~30K0.91×
34North Carolina~30K0.91×
35Hawaii~4K0.91×
36Vermont~2K0.90×
37Illinois~30K0.89×
38Virginia~20K0.88×
39Louisiana~10K0.88×
40Pennsylvania~30K0.87×
41New York~50K0.85×
42Mississippi~8K0.84×
43Rhode Island~3K0.83×
44Maryland~20K0.82×
45Alabama~10K0.82×
46Massachusetts~20K0.81×
47Delaware~2K0.81×
48Connecticut~9K0.80×
49New Jersey~20K0.73×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Borderlands (series), United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Borderlands (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Borderlands (series) audience
#·InterestCategoryAffinity×
01Bluegreen VacationsTravel & Leisure205.90×
02Château Lafite RothschildFood & Beverages197.83×
03Marcus LuttrellPolitics & Society150.23×
04Homefront (video game)Games136.26×
05Dead Island: RiptideGames134.29×
06Infinity WardGames85.78×
07Metro: Last LightGames78.39×
08Metal Gear SolidGames72.04×
09Just Cause (video game)Games71.63×
10Rise of the Tomb RaiderGames69.70×
11Brink (video game)Games69.27×
12Dying LightGames60.59×
13Call of Duty: ZombiesGames40.76×
14Monster Hunter (video game)Games39.77×
15Battlefield (series)Games31.46×
16Diablo (series)Games30.22×
17Halo (series)Games29.72×
18Monster HunterGames21.48×
19Assassin's CreedGames20.54×
20PeacemakerMovies & TV8.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Borderlands (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Borderlands (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Early Adopter MentalityPOWER1.88×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Borderlands (series) audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.87×
Design AffinityPREMIUM0.87×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Borderlands (series) have in United States?

Borderlands (series) has an estimated audience of 1,097,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Borderlands (series) fans?

14.3% of Borderlands (series) fans are female, 85.7% are male, with an average age of 31.7 years.

03

Which brands do Borderlands (series) fans like most?

Borderlands (series) fans show strongest brand affinity for Marcus Luttrell (150.23×), Bluegreen Vacations (205.9×), and Brink (video game) (69.27×) over the country average.

04

Where do Borderlands (series) fans live in United States?

Borderlands (series) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Borderlands (series) fans also like?

Beyond Borderlands (series) itself, the audience over-indexes on Bluegreen Vacations (205.9×), Brink (video game) (69.27×), Dead Island: Riptide (134.29×), and Homefront (video game) (136.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Borderlands (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Borderlands (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →