Rascasse Audience Intelligence

Dying Light Audience in United States

A data profile of the people who buy, follow and care about Dying Light in United States — modelled from more than twelve digital signal sources. Dying Light has an estimated audience of 1,194,749 people in United States.

#135among Video game in United States#227among Video / Board Game in United States#439in Games

The average Dying Light fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Brink (video game), Dead Rising, Dead Island 2, with strongest over-indexing on Brink (video game) (111.55× the country average).

Demographically, the Dying Light audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dying Light fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Brink (video game).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dying Light profile in United States.

Audience size
1.2M
in United States
Gender
12.0%♀
88.0% male
Age
30.4
average years
Country rank
#20947
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dying Light fans

12.0% are female, 88.0% are male, average age 30.4.

Fig. 02

Gender split

12.0%
Female
88.0%
Male
Demographic split for Dying Light audience in United States
MetricValue
Female12.0%
Male88.0%
Average age30.4
Estimated audience size1,194,749
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Dying Light audience in United States
Age bracketShare%
16-1934%
20-2932%
30-3924%
40-497%
50+4%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Dying Light audience comes from United States.

Worldwide audience distribution share by country for Dying Light
CountryShare
United States25.7%
Germany7.5%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dying Light audience in United States is strongest.

Fig. 05

Top regions by affinity

Dying Light fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.37×
02Alaska~3K1.36×
03West Virginia~7K1.30×
04Kentucky~20K1.23×
05Arkansas~10K1.23×
06Idaho~7K1.21×
07Oregon~20K1.20×
08New Mexico~7K1.18×
09Texas~100K1.17×
10Washington~30K1.16×
11Utah~10K1.15×
12Nevada~10K1.14×
13Indiana~20K1.13×
14Kansas~10K1.13×
15Arizona~30K1.11×
16California~100K1.08×
17Missouri~20K1.04×
18Montana~3K1.03×
19North Dakota~2K1.01×
20Ohio~40K1.00×
21Iowa~10K1.00×
22South Dakota~3K1.00×
23Michigan~30K0.98×
24Tennessee~20K0.98×
25Colorado~20K0.96×
26Nebraska~6K0.96×
27Maine~4K0.96×
28Virginia~30K0.95×
29Mississippi~9K0.95×
30Illinois~40K0.94×
31Louisiana~10K0.94×
32New Hampshire~4K0.94×
33Pennsylvania~40K0.93×
34North Carolina~30K0.93×
35Wisconsin~20K0.93×
36Alabama~20K0.91×
37Florida~70K0.90×
38South Carolina~20K0.89×
39Hawaii~5K0.89×
40Minnesota~20K0.88×
41Rhode Island~3K0.88×
42Georgia~30K0.87×
43Vermont~2K0.87×
44Delaware~3K0.85×
45Connecticut~10K0.83×
46Maryland~20K0.82×
47New York~50K0.81×
48Massachusetts~20K0.79×
49New Jersey~20K0.78×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Dying Light, United States
0.63×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dying Light audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dying Light audience
#·InterestCategoryAffinity×
01Homefront (video game)Games207.02×
02Dead RisingGames183.98×
03The Evil WithinGames153.11×
04Dead IslandGames134.97×
05Infinity WardGames129.17×
06Dead Rising 3Games127.67×
07Brink (video game)Games111.55×
08Command & Conquer: Red AlertGames110.62×
09Kerbal Space ProgramGames110.55×
10Red vs. BlueMovies & TV109.03×
11TreyarchGames106.49×
12State of Decay (video game)Video / Board Game86.93×
13Metro 2033 (video game)Video / Board Game79.79×
14Dead Island 2Games68.84×
15Borderlands (series)Games62.87×
16Star CitizenNews59.23×
17Fallout (series)Games37.00×
18The Last of UsGames28.03×
19Monster HunterGames22.04×
20Micro CenterShopping15.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dying Light audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dying Light audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Early Adopter MentalityPOWER1.93×
ExtroversionTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dying Light audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dying Light have in United States?

Dying Light has an estimated audience of 1,194,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dying Light fans?

12.0% of Dying Light fans are female, 88.0% are male, with an average age of 30.4 years.

03

Which brands do Dying Light fans like most?

Dying Light fans show strongest brand affinity for Brink (video game) (111.55×), Dead Rising (183.98×), and Dead Island 2 (68.84×) over the country average.

04

Where do Dying Light fans live in United States?

Dying Light fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dying Light fans also like?

Beyond Dying Light itself, the audience over-indexes on Dead Rising (183.98×), Dead Island 2 (68.84×), Homefront (video game) (207.02×), and Dead Island (134.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dying Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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