Dying Light Audience in United States

Dying Light logo

Dying Light has an estimated audience of 1,197,242 people in United States. 12.0% are female, 88.0% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Brink (video game), Dead Rising, Dead Island 2, Homefront (video game), Dead Island.

The average Dying Light fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brink (video game), Dead Rising, Dead Island 2, with strongest over-indexing on Brink (video game) (111.55× the country average). Demographically, the Dying Light audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Dying Light fans

Demographic split for Dying Light audience in United States
MetricValue
Female12.0%
Male88.0%
Average age30.4
Estimated audience size1,197,242

Audience persona

The typical Dying Light fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Brink (video game).

Top regions in United States

Top regions ranked by reach for Dying Light in United States
RegionReachAffinity
California150,9991.15×
Texas120,7621.17×
Florida77,9510.96×
New York57,0700.85×
Illinois40,2891.01×
Pennsylvania38,6430.96×
Ohio37,7331.02×
North Carolina34,5540.96×
Georgia33,9260.92×
Michigan30,7800.98×
Washington29,1161.21×
Virginia28,6660.98×
Arizona26,9861.1×
Indiana25,6161.17×
Tennessee24,7261.03×
New Jersey23,9950.79×
Missouri20,3331.05×
Colorado19,3571.03×
Massachusetts18,9670.8×
Oklahoma18,7581.41×
Kentucky18,6721.24×
Maryland17,4140.85×
Oregon17,2221.25×
Wisconsin16,8480.94×
South Carolina15,7210.87×
Minnesota14,7900.86×
Alabama14,7170.88×
Louisiana14,5790.94×
Nevada13,8191.19×
Utah12,3911.16×
Arkansas11,9521.21×
Kansas10,7111.14×
Iowa10,0791.02×
Connecticut10,0000.83×
Mississippi8,9030.9×
Idaho7,5601.26×
West Virginia7,4321.33×
New Mexico7,1941.2×
Nebraska5,6500.94×
New Hampshire4,4580.94×
Hawaii4,3950.85×
Maine4,0260.94×
Montana3,3921.02×
Rhode Island2,9400.77×
Alaska2,8731.12×
South Dakota2,5600.92×
Delaware2,3130.7×
North Dakota2,1680.88×
Washington, District of Columbia2,0590.57×
Wyoming1,6350.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dying Light audience
BrandAffinityCategory
Brink (video game)111.55×Games
Dead Rising183.98×Games
Dead Island 268.84×Games
Homefront (video game)207.02×Games
Dead Island134.97×Games
The Evil Within153.11×Games
Infinity Ward129.17×Games
The Last of Us28.03×Games
Dead Rising 3127.67×Games
Fallout (series)37×Games
Star Citizen59.23×News
Borderlands (series)62.87×Games
State of Decay (video game)86.93×
Command & Conquer: Red Alert110.62×Games
Treyarch106.49×Games
Metro 2033 (video game)79.79×
Red vs. Blue109.03×Movies & TV
Kerbal Space Program110.55×Games
Monster Hunter22.04×Games
Micro Center15.34×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dying Light audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Early Adopter MentalityPOWER2.2
Family OrientationCONSERVATISM2.19
Social Media UsageJOY1.29
Risk AppetiteTHRILL1.1
PatriotismCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Dying Light
CountryShare
United States25.9%
Germany7.6%
United Kingdom6.4%

See Dying Light audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dying Light have in United States?

Dying Light has an estimated audience of 1,197,242 people in United States, concentrated in California and Texas.

What is the gender split and age of Dying Light fans?

12.0% of Dying Light fans are female, 88.0% are male, with an average age of 30.4 years.

Which brands do Dying Light fans like most?

Dying Light fans show strongest brand affinity for Brink (video game) (111.55×), Dead Rising (183.98×), and Dead Island 2 (68.84×) over the country average.

Where do Dying Light fans live in United States?

Dying Light fans in United States are most concentrated in California (reach 150,999), Texas (reach 120,762), and Florida (reach 77,951). These three regions account for the largest share of the active audience.

What other brands do Dying Light fans also like?

Beyond Dying Light itself, the audience over-indexes on Dead Rising (183.98×), Dead Island 2 (68.84×), Homefront (video game) (207.02×), and Dead Island (134.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dying Light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.