Rascasse Audience Intelligence

Dead Island Audience in United States

A data profile of the people who buy, follow and care about Dead Island in United States — modelled from more than twelve digital signal sources. Dead Island has an estimated audience of 569,862 people in United States.

#254among Video game in United States#427among Video / Board Game in United States#722in Games

The average Dead Island fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dead Island 2, Dead Island: Riptide, Dead Rising, with strongest over-indexing on Dead Island 2 (161.06× the country average).

Demographically, the Dead Island audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dead Island fan in United States is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Dead Island 2.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dead Island profile in United States.

Audience size
570K
in United States
Gender
19.5%♀
80.5% male
Age
32.5
average years
Country rank
#33888
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dead Island fans

19.5% are female, 80.5% are male, average age 32.5.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Dead Island audience in United States
MetricValue
Female19.5%
Male80.5%
Average age32.5
Estimated audience size569,862
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Dead Island audience in United States
Age bracketShare%
16-1930%
20-2930%
30-3922%
40-4912%
50+7%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Dead Island audience comes from United States.

Worldwide audience distribution share by country for Dead Island
CountryShare
United States25.5%
Japan13.9%
Germany8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dead Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Dead Island fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.42×
02West Virginia~4K1.41×
03Kentucky~10K1.34×
04Indiana~10K1.21×
05Arizona~10K1.19×
06Arkansas~6K1.18×
07New Mexico~3K1.16×
08Oregon~7K1.14×
09Alaska~1K1.14×
10Missouri~10K1.13×
11Nevada~6K1.12×
12Washington~10K1.11×
13Alabama~9K1.11×
14Ohio~20K1.10×
15Kansas~5K1.10×
16Texas~50K1.07×
17Iowa~5K1.06×
18Idaho~3K1.06×
19Michigan~20K1.05×
20Tennessee~10K1.05×
21North Dakota~1K1.05×
22Louisiana~8K1.04×
23South Dakota~1K1.04×
24Mississippi~5K1.03×
25Nebraska~3K1.00×
26Montana~2K1.00×
27North Carolina~20K0.98×
28Vermont<1K0.95×
29California~60K0.94×
30South Carolina~8K0.94×
31Utah~5K0.94×
32Pennsylvania~20K0.93×
33Illinois~20K0.92×
34Wisconsin~8K0.92×
35Hawaii~2K0.92×
36Maine~2K0.92×
37Virginia~10K0.91×
38Georgia~20K0.90×
39Delaware~1K0.90×
40New Hampshire~2K0.89×
41Florida~30K0.88×
42Colorado~8K0.88×
43Rhode Island~2K0.87×
44Minnesota~7K0.86×
45Connecticut~5K0.83×
46Maryland~8K0.80×
47Massachusetts~9K0.76×
48New York~20K0.72×
49New Jersey~10K0.71×
50Washington, District of Columbia~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Dead Island, United States
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dead Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dead Island audience
#·InterestCategoryAffinity×
01Dead Island: RiptideGames356.64×
02Dead RisingGames257.17×
03Dead Rising 2Games210.48×
04Alan WakeGames177.03×
05The Evil WithinGames173.38×
06Dead Island 2Games161.06×
07Kingdoms of Amalur: ReckoningGames133.83×
08Dying LightGames133.82×
09Until DawnGames116.34×
10Alan Wake 2Games96.46×
11Left 4 Dead (series)Movie / TV Show / Series67.39×
12Five Nights at Freddy'sGames65.52×
13Borderlands (series)Games55.65×
14The Walking Dead (video game)Games48.34×
15Fallout (series)Games40.12×
16The Last of UsGames29.30×
17Resident EvilGames23.14×
18The WitcherGames22.48×
19GameStopGames12.15×
20PeacemakerMovies & TV7.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dead Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dead Island audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.21×
Early Adopter MentalityPOWER1.78×
Social Media UsageJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dead Island audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Healthy LifestyleBALANCE0.93×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dead Island have in United States?

Dead Island has an estimated audience of 569,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dead Island fans?

19.5% of Dead Island fans are female, 80.5% are male, with an average age of 32.5 years.

03

Which brands do Dead Island fans like most?

Dead Island fans show strongest brand affinity for Dead Island 2 (161.06×), Dead Island: Riptide (356.64×), and Dead Rising (257.17×) over the country average.

04

Where do Dead Island fans live in United States?

Dead Island fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dead Island fans also like?

Beyond Dead Island itself, the audience over-indexes on Dead Island: Riptide (356.64×), Dead Rising (257.17×), Dying Light (133.82×), and Dead Rising 2 (210.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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