Dead Island Audience in United States

Dead Island logo

Dead Island has an estimated audience of 571,031 people in United States. 19.5% are female, 80.5% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Dead Island 2, Dead Island: Riptide, Dead Rising, Dying Light, Dead Rising 2.

The average Dead Island fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dead Island 2, Dead Island: Riptide, Dead Rising, with strongest over-indexing on Dead Island 2 (161.06× the country average). Demographically, the Dead Island audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Dead Island fans

Demographic split for Dead Island audience in United States
MetricValue
Female19.5%
Male80.5%
Average age32.5
Estimated audience size571,031

Audience persona

The typical Dead Island fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dead Island 2.

Top regions in United States

Top regions ranked by reach for Dead Island in United States
RegionReachAffinity
California61,9950.99×
Texas54,3121.11×
Florida36,0170.93×
New York23,3680.73×
Ohio19,7441.12×
Pennsylvania18,2330.95×
Illinois18,1310.95×
North Carolina17,7151.03×
Georgia16,2080.92×
Michigan15,7011.05×
Arizona15,0591.29×
Virginia13,6760.98×
Washington13,5311.18×
Indiana12,7631.22×
Tennessee12,3331.08×
Kentucky10,2001.42×
Missouri10,0621.09×
New Jersey9,8060.68×
Alabama9,3991.18×
Oklahoma9,2021.45×
Massachusetts8,5770.76×
South Carolina8,1200.95×
Colorado8,1190.9×
Wisconsin7,9420.92×
Louisiana7,8151.06×
Maryland7,6610.78×
Oregon7,6541.17×
Minnesota6,6020.81×
Nevada6,5091.18×
Arkansas5,4811.16×
Iowa5,2761.12×
Kansas5,1411.14×
Mississippi4,9681.06×
Utah4,6000.9×
Connecticut4,5390.79×
West Virginia3,6061.36×
New Mexico3,2741.14×
Idaho3,1841.11×
Nebraska2,8551×
Hawaii2,1870.89×
New Hampshire1,9680.87×
Maine1,7200.84×
Montana1,6081.01×
Alaska1,4171.16×
Rhode Island1,3090.72×
Delaware1,3010.83×
South Dakota1,2580.95×
North Dakota1,1300.96×
Vermont8290.83×
Washington, District of Columbia7420.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dead Island audience
BrandAffinityCategory
Dead Island 2161.06×Games
Dead Island: Riptide356.64×Games
Dead Rising257.17×Games
Dying Light133.82×Games
Dead Rising 2210.48×Games
The Evil Within173.38×Games
Until Dawn116.34×Games
The Last of Us29.3×Games
Alan Wake177.03×Games
Fallout (series)40.12×Games
Alan Wake 296.46×Games
The Walking Dead (video game)48.34×Games
GameStop12.15×Games
Peacemaker7.4×Movies & TV
The Witcher22.48×Games
Borderlands (series)55.65×Games
Kingdoms of Amalur: Reckoning133.83×Games
Left 4 Dead (series)67.39×
Resident Evil23.14×Games
Alice: Madness Returns120.6×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dead Island audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
Family OrientationCONSERVATISM1.67
Community OrientationOPEN1.21
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.06
ExtroversionTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Dead Island
CountryShare
United States25.6%
Japan14.0%
Germany8.7%

See Dead Island audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Dead Island have in United States?

Dead Island has an estimated audience of 571,031 people in United States, concentrated in California and Texas.

What is the gender split and age of Dead Island fans?

19.5% of Dead Island fans are female, 80.5% are male, with an average age of 32.5 years.

Which brands do Dead Island fans like most?

Dead Island fans show strongest brand affinity for Dead Island 2 (161.06×), Dead Island: Riptide (356.64×), and Dead Rising (257.17×) over the country average.

Where do Dead Island fans live in United States?

Dead Island fans in United States are most concentrated in California (reach 61,995), Texas (reach 54,312), and Florida (reach 36,017). These three regions account for the largest share of the active audience.

What other brands do Dead Island fans also like?

Beyond Dead Island itself, the audience over-indexes on Dead Island: Riptide (356.64×), Dead Rising (257.17×), Dying Light (133.82×), and Dead Rising 2 (210.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dead Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.