Alan Wake Audience in United States

Alan Wake has an estimated audience of 259,104 people in United States. 17.6% are female, 82.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Alan Wake 2, Resident Evil: The Umbrella Chronicles, Silent Hill 4: The Room, Team SoloMid, Silent Hill: Shattered Memories.

The average Alan Wake fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alan Wake 2, Resident Evil: The Umbrella Chronicles, Silent Hill 4: The Room, with strongest over-indexing on Alan Wake 2 (189.52× the country average). Demographically, the Alan Wake audience skews more male with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Alan Wake fans

Demographic split for Alan Wake audience in United States
MetricValue
Female17.6%
Male82.4%
Average age33.9
Estimated audience size259,104

Audience persona

The typical Alan Wake fan in United States is more male, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alan Wake 2.

Top regions in United States

Top regions ranked by reach for Alan Wake in United States
RegionReachAffinity
California32,8121.15×
Texas24,3431.09×
Florida16,3460.93×
New York13,8330.96×
Illinois9,1571.06×
Pennsylvania8,8161.01×
Ohio8,2541.03×
Arizona7,7401.46×
Georgia7,5700.95×
North Carolina7,4240.95×
Washington7,3781.42×
Michigan6,9501.03×
Virginia6,5531.04×
New Jersey5,8380.89×
Tennessee5,5281.06×
Indiana5,1921.1×
Massachusetts4,6860.92×
Missouri4,3991.05×
Kentucky4,1381.27×
Colorado4,1101.01×
Oregon3,9971.35×
Maryland3,9400.88×
Alabama3,8971.08×
Wisconsin3,6300.93×
Minnesota3,3990.92×
South Carolina3,3010.85×
Oklahoma3,1981.11×
Utah2,8721.24×
Louisiana2,8180.84×
Nevada2,6791.07×
Connecticut2,5230.97×
Arkansas2,1891.03×
Kansas2,0831.02×
Iowa1,9770.93×
Mississippi1,7770.83×
Idaho1,4401.11×
West Virginia1,3141.09×
New Mexico1,2610.97×
Nebraska1,1640.9×
New Hampshire1,0201×
Maine8920.96×
Rhode Island7640.93×
Alaska7461.35×
Hawaii6950.62×
Montana6400.89×
Washington, District of Columbia6060.78×
Delaware5300.74×
South Dakota4620.77×
North Dakota4470.84×
Vermont3840.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alan Wake audience
BrandAffinityCategory
Alan Wake 2189.52×Games
Resident Evil: The Umbrella Chronicles203.46×Games
Silent Hill 4: The Room134×Games
Team SoloMid98.67×Sports
Silent Hill: Shattered Memories96.57×Games
GameStop9.64×Games
Silent Hill 275.13×Games
Naughty Dog76.17×Games
The Witcher18.45×Games
Tomb Raider: The Angel of Darkness124.27×Games
Until Dawn49.11×Games
The Last of Us13.89×Games
Resident Evil: Operation Raccoon City91.61×Games
Resident Evil: Revelations95.05×Games
Dead Island 220.99×Games
Silent Hill 376.63×Games
State of Decay (video game)47.48×
Fallout (series)16.39×Games
The Evil Within52.18×Games
Peacemaker4.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alan Wake audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.25
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Alan Wake
CountryShare
United States19.0%
United Kingdom4.8%
China4.5%

See Alan Wake audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Alan Wake have in United States?

Alan Wake has an estimated audience of 259,104 people in United States, concentrated in California and Texas.

What is the gender split and age of Alan Wake fans?

17.6% of Alan Wake fans are female, 82.4% are male, with an average age of 33.9 years.

Which brands do Alan Wake fans like most?

Alan Wake fans show strongest brand affinity for Alan Wake 2 (189.52×), Resident Evil: The Umbrella Chronicles (203.46×), and Silent Hill 4: The Room (134×) over the country average.

Where do Alan Wake fans live in United States?

Alan Wake fans in United States are most concentrated in California (reach 32,812), Texas (reach 24,343), and Florida (reach 16,346). These three regions account for the largest share of the active audience.

What other brands do Alan Wake fans also like?

Beyond Alan Wake itself, the audience over-indexes on Resident Evil: The Umbrella Chronicles (203.46×), Silent Hill 4: The Room (134×), Team SoloMid (98.67×), and Silent Hill: Shattered Memories (96.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alan Wake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.