Rascasse Audience Intelligence

Alan Wake Audience in United States

A data profile of the people who buy, follow and care about Alan Wake in United States — modelled from more than twelve digital signal sources. Alan Wake has an estimated audience of 264,931 people in United States.

#498among Video game in United States#842among Video / Board Game in United States#1231in Games

The average Alan Wake fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alan Wake 2, Resident Evil: The Umbrella Chronicles, Silent Hill 4: The Room, with strongest over-indexing on Alan Wake 2 (189.52× the country average).

Demographically, the Alan Wake audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alan Wake fan in United States is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Alan Wake 2.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alan Wake profile in United States.

Audience size
265K
in United States
Gender
17.6%♀
82.4% male
Age
33.9
average years
Country rank
#51417
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alan Wake fans

17.6% are female, 82.4% are male, average age 33.9.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Alan Wake audience in United States
MetricValue
Female17.6%
Male82.4%
Average age33.9
Estimated audience size264,931
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Alan Wake audience in United States
Age bracketShare%
16-1919%
20-2934%
30-3931%
40-4910%
50+6%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Alan Wake audience comes from United States.

Worldwide audience distribution share by country for Alan Wake
CountryShare
United States19.0%
United Kingdom4.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alan Wake audience in United States is strongest.

Fig. 05

Top regions by affinity

Alan Wake fans by region: top regions in United States
#RegionReachAffinity×
01Washington~7K1.37×
02Oregon~4K1.33×
03Arizona~7K1.29×
04Utah~3K1.26×
05Alaska<1K1.26×
06Kentucky~4K1.23×
07West Virginia~1K1.20×
08Oklahoma~3K1.17×
09Idaho~1K1.14×
10California~30K1.08×
11Indiana~5K1.07×
12Arkansas~2K1.06×
13Ohio~8K1.05×
14Missouri~4K1.05×
15Nevada~3K1.05×
16Texas~20K1.04×
17Tennessee~5K1.03×
18Kansas~2K1.03×
19New Mexico~1K1.03×
20New Hampshire~1K1.03×
21Michigan~7K1.01×
22Colorado~4K1.01×
23Maine<1K1.01×
24Virginia~6K1.00×
25Pennsylvania~9K0.99×
26Illinois~9K0.99×
27Alabama~4K0.99×
28Iowa~2K0.96×
29Rhode Island<1K0.96×
30Connecticut~2K0.95×
31Nebraska~1K0.95×
32Montana<1K0.95×
33North Dakota<1K0.95×
34Vermont<1K0.94×
35North Carolina~7K0.93×
36Wisconsin~4K0.93×
37Minnesota~3K0.92×
38New York~10K0.90×
39Florida~20K0.89×
40Georgia~7K0.89×
41Massachusetts~5K0.89×
42South Dakota<1K0.89×
43Maryland~4K0.88×
44Mississippi~2K0.88×
45Louisiana~3K0.87×
46New Jersey~6K0.84×
47Delaware<1K0.84×
48South Carolina~3K0.83×
49Washington, District of Columbia<1K0.77×
50Hawaii<1K0.73×
Fig. 06

Affinity by region

Affinity by region — Alan Wake, United States
0.73×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alan Wake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alan Wake audience
#·InterestCategoryAffinity×
01Resident Evil: The Umbrella ChroniclesGames203.46×
02Alan Wake 2Games189.52×
03Silent Hill 4: The RoomGames134.00×
04Tomb Raider: The Angel of DarknessGames124.27×
05Team SoloMidSports98.67×
06Silent Hill: Shattered MemoriesGames96.57×
07Resident Evil: RevelationsGames95.05×
08Resident Evil: Operation Raccoon CityGames91.61×
09Silent Hill 3Games76.63×
10Naughty DogGames76.17×
11Silent Hill 2Games75.13×
12Resident Evil Code: VeronicaGames69.25×
13Until DawnGames49.11×
14State of Decay (video game)Video / Board Game47.48×
15Five Nights at Freddy'sGames41.15×
16Dead Island 2Games20.99×
17The WitcherGames18.45×
18Fallout (series)Games16.39×
19The Last of UsGames13.89×
20GameStopGames9.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alan Wake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alan Wake audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
Early Adopter MentalityPOWER1.25×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alan Wake audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Quality AwarenessPREMIUM0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alan Wake have in United States?

Alan Wake has an estimated audience of 264,931 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alan Wake fans?

17.6% of Alan Wake fans are female, 82.4% are male, with an average age of 33.9 years.

03

Which brands do Alan Wake fans like most?

Alan Wake fans show strongest brand affinity for Alan Wake 2 (189.52×), Resident Evil: The Umbrella Chronicles (203.46×), and Silent Hill 4: The Room (134×) over the country average.

04

Where do Alan Wake fans live in United States?

Alan Wake fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Alan Wake fans also like?

Beyond Alan Wake itself, the audience over-indexes on Resident Evil: The Umbrella Chronicles (203.46×), Silent Hill 4: The Room (134×), Team SoloMid (98.67×), and Silent Hill: Shattered Memories (96.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alan Wake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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