Alan Wake 2 Audience in United States

Alan Wake 2 logo

Alan Wake 2 has an estimated audience of 595,378 people in United States. 25.3% are female, 74.7% are male, average age 31.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Lebanon County, Pennsylvania, Passaic County, New Jersey, Elsword, Combat sport.

The average Alan Wake 2 fan in United States is 31.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Lebanon County, Pennsylvania, Passaic County, New Jersey, with strongest over-indexing on Grinch (31.33× the country average). Demographically, the Alan Wake 2 audience skews more male with an average age of 31.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Alan Wake 2 fans

Demographic split for Alan Wake 2 audience in United States
MetricValue
Female25.3%
Male74.7%
Average age31.1
Estimated audience size595,378

Audience persona

The typical Alan Wake 2 fan in United States is more male, around 31.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Alan Wake 2 in United States
RegionReachAffinity
California78,7911.2×
Texas51,4381×
Florida37,4250.93×
New York36,9281.11×
Pennsylvania21,7951.09×
Illinois21,3191.07×
Ohio19,1681.05×
Washington18,0681.51×
Georgia17,5060.95×
North Carolina17,0400.95×
Michigan16,4421.06×
Virginia16,2321.12×
Arizona15,8221.3×
New Jersey14,9460.99×
Massachusetts12,3921.06×
Tennessee11,4340.96×
Indiana10,9141×
Colorado10,5781.13×
Missouri10,2371.07×
Maryland9,5390.93×
Oregon9,4141.38×
Kentucky8,5291.14×
Alabama8,5051.02×
Wisconsin8,4700.95×
Minnesota8,3520.98×
South Carolina7,4140.83×
Oklahoma6,5050.98×
Louisiana5,9990.78×
Nevada5,9791.04×
Connecticut5,9280.99×
Utah5,8401.1×
Kansas4,5880.98×
Arkansas4,3450.89×
Iowa4,2240.86×
Mississippi3,6900.75×
West Virginia2,9841.08×
Idaho2,9761×
Maine2,8451.33×
New Hampshire2,6851.14×
New Mexico2,6370.88×
Nebraska2,5360.85×
Rhode Island1,8040.95×
Washington, District of Columbia1,7630.99×
Hawaii1,6480.64×
Alaska1,5641.23×
Montana1,3630.83×
Delaware1,2930.79×
North Dakota1,0070.82×
Vermont9770.93×
South Dakota9430.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alan Wake 2 audience
BrandAffinityCategory
Grinch31.33×Movies & TV
Lebanon County, Pennsylvania36.65×Travel & Leisure
Passaic County, New Jersey15.82×Travel & Leisure
Elsword23.73×Games
Combat sport2.3×Sports
Dog breed1.69×Pets & Animals
Personalised Gifts6.08×Home & Garden
Grammarly6.39×Business & Career
Monogram4.99×Home & Garden
Wikia4.17×Internet & Social Media
Gordita13.36×Food & Beverages
Captain America (1990 film)4.55×Movies & TV
Google Photos2.44×Technology & Electronics
Urban Outfitters1.71×Shopping
Winemaking4.01×Food & Beverages
Harmony Korine9.18×Movies & TV
Vocal harmony3.7×Music & Radio
ENA (Emergency Nurses Association)9.41×Health
Fat Albert (film)6.44×Movies & TV
Ridgewood, New Jersey10.48×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alan Wake 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.63
ExtroversionTHRILL1.21
PatriotismCONSERVATISM1.19
Family OrientationCONSERVATISM1.17
Risk AppetiteTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Alan Wake 2
CountryShare
United States22.9%
United Kingdom6.6%
Brazil6.1%

See Alan Wake 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Alan Wake 2 have in United States?

Alan Wake 2 has an estimated audience of 595,378 people in United States, concentrated in California and Texas.

What is the gender split and age of Alan Wake 2 fans?

25.3% of Alan Wake 2 fans are female, 74.7% are male, with an average age of 31.1 years.

Which brands do Alan Wake 2 fans like most?

Alan Wake 2 fans show strongest brand affinity for Grinch (31.33×), Lebanon County, Pennsylvania (36.65×), and Passaic County, New Jersey (15.82×) over the country average.

Where do Alan Wake 2 fans live in United States?

Alan Wake 2 fans in United States are most concentrated in California (reach 78,791), Texas (reach 51,438), and Florida (reach 37,425). These three regions account for the largest share of the active audience.

What other brands do Alan Wake 2 fans also like?

Beyond Alan Wake 2 itself, the audience over-indexes on Lebanon County, Pennsylvania (36.65×), Passaic County, New Jersey (15.82×), Elsword (23.73×), and Combat sport (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alan Wake 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.