Rascasse Audience Intelligence

Alan Wake 2 Audience in United States

A data profile of the people who buy, follow and care about Alan Wake 2 in United States — modelled from more than twelve digital signal sources. Alan Wake 2 has an estimated audience of 618,521 people in United States.

#232among Video game in United States#395among Video / Board Game in United States#678in Games

The average Alan Wake 2 fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lambeau Field, Alan Wake, Assassin's Creed, with strongest over-indexing on Lambeau Field (155.11× the country average).

Demographically, the Alan Wake 2 audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alan Wake 2 fan in United States is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Lambeau Field.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alan Wake 2 profile in United States.

Audience size
619K
in United States
Gender
25.5%♀
74.5% male
Age
31.0
average years
Country rank
#32214
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alan Wake 2 fans

25.5% are female, 74.5% are male, average age 31.0.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Alan Wake 2 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age31.0
Estimated audience size618,521
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Alan Wake 2 audience in United States
Age bracketShare%
16-1935%
20-2928%
30-3922%
40-499%
50+5%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Alan Wake 2 audience comes from United States.

Worldwide audience distribution share by country for Alan Wake 2
CountryShare
United States20.9%
Germany8.0%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alan Wake 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Alan Wake 2 fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.43×
02Oregon~9K1.36×
03Maine~3K1.21×
04Alaska~2K1.19×
05Arizona~10K1.17×
06Kentucky~9K1.14×
07California~70K1.13×
08New Hampshire~3K1.13×
09West Virginia~3K1.12×
10Utah~6K1.11×
11Colorado~10K1.09×
12Virginia~20K1.07×
13Pennsylvania~20K1.06×
14Missouri~10K1.05×
15New York~30K1.04×
16Illinois~20K1.04×
17Massachusetts~10K1.04×
18Nevada~6K1.04×
19Idaho~3K1.04×
20Ohio~20K1.03×
21Indiana~10K1.02×
22Michigan~20K1.01×
23Alabama~8K1.01×
24Connecticut~6K1.00×
25Kansas~5K1.00×
26Rhode Island~2K1.00×
27Oklahoma~7K0.99×
28Arkansas~5K0.99×
29Texas~50K0.98×
30Tennessee~10K0.97×
31Minnesota~8K0.97×
32New Mexico~3K0.97×
33Wisconsin~9K0.96×
34Vermont~1K0.96×
35New Jersey~10K0.94×
36Maryland~10K0.94×
37North Carolina~20K0.93×
38Washington, District of Columbia~2K0.93×
39Georgia~20K0.92×
40Iowa~5K0.92×
41Nebraska~3K0.92×
42Florida~40K0.91×
43Montana~2K0.91×
44North Dakota~1K0.91×
45Louisiana~7K0.86×
46Delaware~1K0.86×
47South Carolina~8K0.84×
48South Dakota~1K0.83×
49Mississippi~4K0.82×
50Hawaii~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Alan Wake 2, United States
0.73×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alan Wake 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alan Wake 2 audience
#·InterestCategoryAffinity×
01Alan WakeGames189.52×
02Lambeau FieldSports155.11×
03Dead IslandGames96.46×
04OutlastGames71.77×
05Until DawnGames61.45×
06Dying LightGames58.61×
07Five Nights at Freddy'sGames47.17×
08Assassin's CreedGames28.90×
09Devil May CryGames19.85×
10Fallout (series)Games12.50×
11Nathan FillionMovies & TV9.84×
12Massively multiplayer online gamesGames7.75×
13The Legend of ZeldaGames7.27×
14Action role-playing gameGames6.89×
15Action-adventure gameGames6.24×
16Mobile gameGames6.00×
17GameStopGames4.80×
18Anime and manga fandomLiterature4.28×
19PokémonGames4.18×
20SupermanMovies & TV3.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alan Wake 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alan Wake 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Early Adopter MentalityPOWER1.70×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alan Wake 2 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alan Wake 2 have in United States?

Alan Wake 2 has an estimated audience of 618,521 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alan Wake 2 fans?

25.5% of Alan Wake 2 fans are female, 74.5% are male, with an average age of 31.0 years.

03

Which brands do Alan Wake 2 fans like most?

Alan Wake 2 fans show strongest brand affinity for Lambeau Field (155.11×), Alan Wake (189.52×), and Assassin's Creed (28.9×) over the country average.

04

Where do Alan Wake 2 fans live in United States?

Alan Wake 2 fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Alan Wake 2 fans also like?

Beyond Alan Wake 2 itself, the audience over-indexes on Alan Wake (189.52×), Assassin's Creed (28.9×), Dead Island (96.46×), and Dying Light (58.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alan Wake 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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