Lambeau Field Audience in United States

Lambeau Field logo

Lambeau Field has an estimated audience of 939,593 people in United States. 49.2% are female, 50.8% are male, average age 43.5. Top regions: Wisconsin, California, Illinois. Top brand affinities: Sports Authority Field at Mile High, Mike McCarthy (American football), Alan Wake, Alan Wake 2, James Harrison (American football).

The average Lambeau Field fan in United States is 43.5 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Illinois. Top brand affinities include Sports Authority Field at Mile High, Mike McCarthy (American football), Alan Wake, with strongest over-indexing on Sports Authority Field at Mile High (254.26× the country average). Demographically, the Lambeau Field audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Lambeau Field fans

Demographic split for Lambeau Field audience in United States
MetricValue
Female49.2%
Male50.8%
Average age43.5
Estimated audience size939,593

Audience persona

The typical Lambeau Field fan in United States is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Sports Authority Field at Mile High.

Top regions in United States

Top regions ranked by reach for Lambeau Field in United States
RegionReachAffinity
Wisconsin222,64415.75×
California57,2310.55×
Illinois57,1341.83×
Texas48,7700.6×
Michigan37,5861.53×
Florida32,4050.51×
Minnesota28,5502.12×
New York24,0730.46×
Ohio19,6850.68×
Indiana18,0591.05×
Pennsylvania17,9950.57×
Iowa15,9042.05×
North Carolina14,9810.53×
Arizona14,2820.74×
New Jersey12,7970.54×
Virginia12,6590.55×
Georgia12,3170.43×
Missouri12,1590.8×
Colorado10,7920.73×
Tennessee10,0650.53×
Washington8,6810.46×
Maryland8,3340.52×
Kentucky8,2380.7×
Massachusetts7,6290.41×
South Carolina7,0060.5×
Louisiana6,0100.5×
Alabama5,7160.44×
Kansas5,5530.75×
Oklahoma5,3700.51×
Oregon5,3360.5×
Utah5,2950.63×
Nebraska5,0841.08×
Nevada4,9340.54×
Connecticut4,6740.5×
Arkansas3,8680.5×
Mississippi3,5210.45×
South Dakota3,1621.46×
North Dakota2,8191.46×
Idaho2,7970.59×
New Mexico2,5730.55×
Montana2,0840.8×
West Virginia1,9520.45×
Hawaii1,7030.42×
Washington, District of Columbia1,6780.59×
New Hampshire1,5720.42×
Maine1,2700.38×
Delaware1,2250.47×
Rhode Island1,2180.41×
Alaska9190.46×
Wyoming8440.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lambeau Field audience
BrandAffinityCategory
Sports Authority Field at Mile High254.26×Sports
Mike McCarthy (American football)162.1×Sports
Alan Wake309.17×Games
Alan Wake 2155.11×Games
James Harrison (American football)78.57×Sports
Oracle Arena182.47×Sports
Greg Olsen (American football)63.78×Sports
Castles N' Coasters87.19×
Budweiser Made in America Festival50.84×Music & Radio
Victor Cruz (American football)91.3×Sports
Elbe Philharmonic Hall123.19×Travel & Leisure
Pat McAfee27.54×Sports
Oracle Park222.72×Sports
FedExField92.66×Sports
Aaron Rodgers8.9×Sports
CenturyLink Field68.24×Sports
Rock on the Range116.84×Music & Radio
StubHub Center74.4×
FirstEnergy Stadium (Cleveland)84.35×Sports
Green Bay Packers7.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lambeau Field audience
TraitClusterScore
Community OrientationOPEN1.31
Career OrientationPOWER1.26
Price SensitivityPREMIUM1.07
Convenience OrientationPREMIUM1.02
Pet OwnershipJOY0.99
IndulgenceJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for Lambeau Field
CountryShare
United States85.9%
Italy1.3%
Canada1.3%

See Lambeau Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Lambeau Field have in United States?

Lambeau Field has an estimated audience of 939,593 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Lambeau Field fans?

49.2% of Lambeau Field fans are female, 50.8% are male, with an average age of 43.5 years.

Which brands do Lambeau Field fans like most?

Lambeau Field fans show strongest brand affinity for Sports Authority Field at Mile High (254.26×), Mike McCarthy (American football) (162.1×), and Alan Wake (309.17×) over the country average.

Where do Lambeau Field fans live in United States?

Lambeau Field fans in United States are most concentrated in Wisconsin (reach 222,644), California (reach 57,231), and Illinois (reach 57,134). These three regions account for the largest share of the active audience.

What other brands do Lambeau Field fans also like?

Beyond Lambeau Field itself, the audience over-indexes on Mike McCarthy (American football) (162.1×), Alan Wake (309.17×), Alan Wake 2 (155.11×), and James Harrison (American football) (78.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lambeau Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.