Rascasse Audience Intelligence

Lambeau Field Audience in United States

A data profile of the people who buy, follow and care about Lambeau Field in United States — modelled from more than twelve digital signal sources. Lambeau Field has an estimated audience of 883,527 people in United States.

#61among Stadium in United States#2383among POI in United States#2381in Sports

The average Lambeau Field fan in United States is 39.7 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include Sports Authority Field at Mile High, Mike McCarthy (American football), Alan Wake, with strongest over-indexing on Sports Authority Field at Mile High (254.26× the country average).

Demographically, the Lambeau Field audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lambeau Field fan in United States is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Sports Authority Field at Mile High.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lambeau Field profile in United States.

Audience size
884K
in United States
Gender
37.9%♀
62.1% male
Age
39.7
average years
Country rank
#25706
POI in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lambeau Field fans

37.9% are female, 62.1% are male, average age 39.7.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Lambeau Field audience in United States
MetricValue
Female37.9%
Male62.1%
Average age39.7
Estimated audience size883,527
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Lambeau Field audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Lambeau Field audience comes from United States.

Worldwide audience distribution share by country for Lambeau Field
CountryShare
United States85.3%
Canada1.6%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lambeau Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Lambeau Field fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K20.09×
02Minnesota~20K1.79×
03Iowa~10K1.75×
04Illinois~50K1.69×
05South Dakota~3K1.36×
06North Dakota~2K1.34×
07Michigan~30K1.26×
08Nebraska~4K0.95×
09Indiana~10K0.91×
10Montana~2K0.79×
11Missouri~10K0.70×
12Kansas~5K0.69×
13Kentucky~7K0.66×
14Delaware~2K0.64×
15Alaska~1K0.64×
16Arizona~10K0.63×
17Colorado~9K0.63×
18Ohio~20K0.62×
19Idaho~3K0.62×
20Washington, District of Columbia~2K0.62×
21Pennsylvania~20K0.61×
22Vermont<1K0.61×
23Utah~5K0.57×
24New Mexico~2K0.56×
25Virginia~10K0.55×
26Maryland~8K0.55×
27West Virginia~2K0.54×
28North Carolina~10K0.53×
29Rhode Island~1K0.53×
30Texas~40K0.52×
31Nevada~4K0.52×
32Arkansas~4K0.52×
33New Hampshire~2K0.52×
34Hawaii~2K0.51×
35Maine~2K0.51×
36New Jersey~10K0.50×
37Tennessee~9K0.50×
38Oklahoma~5K0.50×
39Mississippi~4K0.50×
40South Carolina~7K0.49×
41Louisiana~6K0.49×
42Connecticut~4K0.48×
43Oregon~5K0.47×
44California~40K0.45×
45Washington~8K0.45×
46Florida~30K0.44×
47Alabama~5K0.43×
48New York~20K0.40×
49Georgia~10K0.40×
50Massachusetts~7K0.40×
Fig. 06

Affinity by region

Affinity by region — Lambeau Field, United States
0.40×1.00×20.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lambeau Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lambeau Field audience
#·InterestCategoryAffinity×
01Alan WakeGames309.17×
02Sports Authority Field at Mile HighSports254.26×
03Oracle ParkSports222.72×
04Oracle ArenaSports182.47×
05Mike McCarthy (American football)Sports162.10×
06Alan Wake 2Games155.11×
07Elbe Philharmonic HallTravel & Leisure123.19×
08Rock on the RangeMusic & Radio116.84×
09FedExFieldSports92.66×
10Victor Cruz (American football)Sports91.30×
11Castles N' CoastersBrand87.19×
12FirstEnergy Stadium (Cleveland)Sports84.35×
13James Harrison (American football)Sports78.57×
14StubHub CenterPOI74.40×
15CenturyLink FieldSports68.24×
16Greg Olsen (American football)Sports63.78×
17Budweiser Made in America FestivalMusic & Radio50.84×
18Pat McAfeeSports27.54×
19Kwik TripShopping13.57×
20Milwaukee BrewersSports10.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lambeau Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lambeau Field audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.27×
SpiritualityBALANCE1.26×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lambeau Field audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
SustainabilityBALANCE0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lambeau Field have in United States?

Lambeau Field has an estimated audience of 883,527 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Lambeau Field fans?

37.9% of Lambeau Field fans are female, 62.1% are male, with an average age of 39.7 years.

03

Which brands do Lambeau Field fans like most?

Lambeau Field fans show strongest brand affinity for Sports Authority Field at Mile High (254.26×), Mike McCarthy (American football) (162.1×), and Alan Wake (309.17×) over the country average.

04

Where do Lambeau Field fans live in United States?

Lambeau Field fans in United States are most concentrated in Wisconsin (reach ~300K), Illinois (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lambeau Field fans also like?

Beyond Lambeau Field itself, the audience over-indexes on Mike McCarthy (American football) (162.1×), Alan Wake (309.17×), Alan Wake 2 (155.11×), and James Harrison (American football) (78.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lambeau Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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