Rascasse Audience Intelligence

Budweiser Made in America Festival Audience in United States

A data profile of the people who buy, follow and care about Budweiser Made in America Festival in United States — modelled from more than twelve digital signal sources. Budweiser Made in America Festival has an estimated audience of 984,446 people in United States.

#24among Music festival in United States#271among Event in United States#3103in Music & Radio

The average Budweiser Made in America Festival fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Soldier Field, Lambeau Field, Christina Hendricks, with strongest over-indexing on Soldier Field (78.65× the country average).

Demographically, the Budweiser Made in America Festival audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Budweiser Made in America Festival fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Soldier Field.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Budweiser Made in America Festival profile in United States.

Audience size
984K
in United States
Gender
44.4%♀
55.6% male
Age
40.6
average years
Country rank
#23924
Event in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Budweiser Made in America Festival fans

44.4% are female, 55.6% are male, average age 40.6.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Budweiser Made in America Festival audience in United States
MetricValue
Female44.4%
Male55.6%
Average age40.6
Estimated audience size984,446
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Budweiser Made in America Festival audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Budweiser Made in America Festival audience comes from United States.

Worldwide audience distribution share by country for Budweiser Made in America Festival
CountryShare
United States81.3%
Brazil5.2%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Budweiser Made in America Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Budweiser Made in America Festival fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~70K2.04×
02Arkansas~10K1.51×
03Washington, District of Columbia~4K1.47×
04Delaware~4K1.37×
05Maryland~20K1.25×
06New Jersey~30K1.22×
07Louisiana~10K1.18×
08Mississippi~10K1.17×
09Tennessee~20K1.16×
10South Carolina~20K1.11×
11Missouri~20K1.10×
12Oklahoma~10K1.10×
13New York~60K1.08×
14Iowa~9K1.06×
15Georgia~30K1.04×
16North Carolina~30K1.03×
17Ohio~30K1.01×
18Virginia~20K1.00×
19Michigan~30K0.99×
20Kentucky~10K0.98×
21Connecticut~10K0.98×
22Kansas~8K0.98×
23Alabama~10K0.97×
24Nebraska~5K0.97×
25Illinois~30K0.96×
26Indiana~20K0.96×
27South Dakota~2K0.95×
28North Dakota~2K0.95×
29Vermont~2K0.95×
30Wisconsin~10K0.94×
31New Mexico~5K0.94×
32West Virginia~4K0.93×
33Alaska~2K0.93×
34Idaho~5K0.92×
35New Hampshire~4K0.92×
36Montana~3K0.92×
37Florida~60K0.91×
38Maine~3K0.90×
39Rhode Island~3K0.90×
40Massachusetts~20K0.87×
41Colorado~10K0.86×
42Minnesota~10K0.86×
43Nevada~8K0.86×
44Texas~70K0.85×
45Oregon~10K0.84×
46California~90K0.82×
47Washington~20K0.82×
48Utah~7K0.82×
49Hawaii~3K0.81×
50Arizona~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Budweiser Made in America Festival, United States
0.80×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Budweiser Made in America Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Budweiser Made in America Festival audience
#·InterestCategoryAffinity×
01Soldier FieldSports78.65×
02Lambeau FieldSports50.84×
03Toyota CenterSports46.06×
04Aquarium of the PacificTravel & Leisure45.69×
05Wrigley FieldSports37.71×
06Abt ElectronicsShopping31.40×
07Minute Maid ParkSports26.84×
08Christina HendricksMovies & TV21.51×
09Key FoodShopping20.00×
10Science museumArts & Culture19.20×
11Zach LaVineSports16.93×
12Madison Square GardenSports16.68×
13Paperless PostShopping15.69×
14Danny TrejoMovies & TV14.04×
15Rebel WilsonMovies & TV12.50×
16Matthew McConaugheyMovies & TV10.60×
17TorridFashion & Accessoires10.09×
18Jason MomoaMovies & TV8.22×
19Kyle BuschSports6.84×
20Tractor Supply CompanyShopping5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Budweiser Made in America Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Budweiser Made in America Festival audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.41×
DIY MentalityTHRILL1.57×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Budweiser Made in America Festival audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Social Media UsageJOY0.76×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Budweiser Made in America Festival have in United States?

Budweiser Made in America Festival has an estimated audience of 984,446 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Budweiser Made in America Festival fans?

44.4% of Budweiser Made in America Festival fans are female, 55.6% are male, with an average age of 40.6 years.

03

Which brands do Budweiser Made in America Festival fans like most?

Budweiser Made in America Festival fans show strongest brand affinity for Soldier Field (78.65×), Lambeau Field (50.84×), and Christina Hendricks (21.51×) over the country average.

04

Where do Budweiser Made in America Festival fans live in United States?

Budweiser Made in America Festival fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Pennsylvania (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Budweiser Made in America Festival fans also like?

Beyond Budweiser Made in America Festival itself, the audience over-indexes on Lambeau Field (50.84×), Christina Hendricks (21.51×), Matthew McConaughey (10.6×), and Wrigley Field (37.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Budweiser Made in America Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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