Budweiser Made in America Festival Audience in United States
Budweiser Made in America Festival has an estimated audience of 986,211 people in United States. 44.4% are female, 55.6% are male, average age 40.6. Top regions: California, Texas, Pennsylvania. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Kevin Harrington (entrepreneur), JDSU, Bank account.
The average Budweiser Made in America Festival fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Pennsylvania. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Kevin Harrington (entrepreneur), with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Budweiser Made in America Festival audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Budweiser Made in America Festival fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 40.6 |
| Estimated audience size | 986,211 |
Audience persona
The typical Budweiser Made in America Festival fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 95,294 | 0.88× |
| Texas | 76,052 | 0.9× |
| Pennsylvania | 75,811 | 2.28× |
| New York | 64,545 | 1.17× |
| Florida | 61,193 | 0.92× |
| New Jersey | 34,606 | 1.38× |
| Illinois | 33,056 | 1.01× |
| North Carolina | 32,285 | 1.09× |
| Ohio | 31,567 | 1.04× |
| Georgia | 31,066 | 1.02× |
| Michigan | 25,097 | 0.97× |
| Virginia | 24,201 | 1.01× |
| Maryland | 22,965 | 1.35× |
| Tennessee | 20,570 | 1.04× |
| Missouri | 17,763 | 1.12× |
| Indiana | 17,591 | 0.98× |
| Massachusetts | 17,024 | 0.88× |
| South Carolina | 16,871 | 1.14× |
| Washington | 16,116 | 0.81× |
| Louisiana | 15,665 | 1.23× |
| Arizona | 14,567 | 0.72× |
| Wisconsin | 14,333 | 0.97× |
| Colorado | 13,567 | 0.87× |
| Arkansas | 12,965 | 1.6× |
| Alabama | 12,392 | 0.9× |
| Kentucky | 12,091 | 0.98× |
| Oklahoma | 12,088 | 1.1× |
| Minnesota | 12,050 | 0.85× |
| Connecticut | 10,008 | 1.01× |
| Mississippi | 9,982 | 1.23× |
| Iowa | 9,032 | 1.11× |
| Oregon | 8,924 | 0.79× |
| Nevada | 7,841 | 0.82× |
| Kansas | 7,669 | 0.99× |
| Utah | 6,665 | 0.75× |
| Washington, District of Columbia | 5,074 | 1.71× |
| Nebraska | 4,432 | 0.9× |
| Delaware | 4,359 | 1.6× |
| New Mexico | 4,058 | 0.82× |
| Idaho | 3,920 | 0.79× |
| West Virginia | 3,808 | 0.83× |
| New Hampshire | 3,035 | 0.78× |
| Rhode Island | 2,483 | 0.79× |
| Maine | 2,482 | 0.7× |
| Hawaii | 2,478 | 0.58× |
| Montana | 2,064 | 0.75× |
| South Dakota | 1,822 | 0.8× |
| Alaska | 1,557 | 0.74× |
| North Dakota | 1,461 | 0.72× |
| Wyoming | 1,262 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Urban Outfitters | 2.91× | Shopping |
| Kevin Harrington (entrepreneur) | 28.39× | Business & Career |
| JDSU | 2.89× | Business & Career |
| Bank account | 2.07× | Business & Career |
| Nia Jax | 7.91× | Sports |
| Nebraska Cornhuskers football | 2.91× | Sports |
| Natural rubber | 1.59× | Cars & Mobility |
| N1 road (South Africa) | 3.03× | Travel & Leisure |
| Jesse Plemons | 2.36× | Movies & TV |
| Crawley | 23.33× | Travel & Leisure |
| Home staging | 2.84× | Home & Garden |
| Charlamagne Tha God | 4.86× | Movies & TV |
| Surf kayaking | 7.31× | Sports |
| Grammarly | 2.23× | Business & Career |
| Acoustic music | 2.15× | Music & Radio |
| Noodle (Gorillaz) | 1.62× | Music & Radio |
| MK | 1.86× | Music & Radio |
| Nipsey Hussle | 2.58× | Music & Radio |
| Takers | 4.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.84 |
| DIY Mentality | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.42 |
| Design Affinity | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.4% |
| Brazil | 5.2% |
| Canada | 2.7% |
See Budweiser Made in America Festival audiences in other countries
- Budweiser Made in America Festival — Germany
- Budweiser Made in America Festival — United Kingdom
- Budweiser Made in America Festival — France
- Budweiser Made in America Festival — Italy
- Budweiser Made in America Festival — Spain
- Budweiser Made in America Festival — Brazil
- Budweiser Made in America Festival — Japan
- Budweiser Made in America Festival — South Korea
- Budweiser Made in America Festival — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
Frequently asked questions
How many fans does Budweiser Made in America Festival have in United States?
Budweiser Made in America Festival has an estimated audience of 986,211 people in United States, concentrated in California and Texas.
What is the gender split and age of Budweiser Made in America Festival fans?
44.4% of Budweiser Made in America Festival fans are female, 55.6% are male, with an average age of 40.6 years.
Which brands do Budweiser Made in America Festival fans like most?
Budweiser Made in America Festival fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Urban Outfitters (2.91×), and Kevin Harrington (entrepreneur) (28.39×) over the country average.
Where do Budweiser Made in America Festival fans live in United States?
Budweiser Made in America Festival fans in United States are most concentrated in California (reach 95,294), Texas (reach 76,052), and Pennsylvania (reach 75,811). These three regions account for the largest share of the active audience.
What other brands do Budweiser Made in America Festival fans also like?
Beyond Budweiser Made in America Festival itself, the audience over-indexes on Urban Outfitters (2.91×), Kevin Harrington (entrepreneur) (28.39×), JDSU (2.89×), and Bank account (2.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Budweiser Made in America Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.