Danny Trejo Audience in United States

Danny Trejo logo

Danny Trejo has an estimated audience of 3,638,475 people in United States. 42.1% are female, 57.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Heat (1995 film), Flushed Away, Dolph Lundgren, Pedro Pascal, Desperado (film).

The average Danny Trejo fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Heat (1995 film), Flushed Away, Dolph Lundgren, with strongest over-indexing on Heat (1995 film) (48.49× the country average). Demographically, the Danny Trejo audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Danny Trejo fans

Demographic split for Danny Trejo audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.0
Estimated audience size3,638,475

Audience persona

The typical Danny Trejo fan in United States is more male, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Heat (1995 film).

Top regions in United States

Top regions ranked by reach for Danny Trejo in United States
RegionReachAffinity
California591,0251.48×
Texas384,4581.23×
Florida225,8560.92×
New York167,9240.83×
Illinois127,9771.06×
Ohio123,0681.1×
Pennsylvania115,0760.94×
North Carolina107,9160.99×
Michigan106,9941.12×
Georgia102,4140.91×
Arizona96,8781.3×
Tennessee81,8271.12×
Washington79,1601.08×
New Jersey77,4500.84×
Indiana74,5851.12×
Virginia74,0760.84×
Colorado66,0901.15×
Missouri63,3791.08×
Massachusetts56,0500.78×
Kentucky55,4911.22×
Wisconsin53,3650.97×
Oklahoma52,0661.29×
Maryland49,3550.79×
South Carolina48,2870.88×
Oregon47,6531.14×
Minnesota46,7660.9×
Alabama44,7600.88×
Louisiana41,9780.89×
Nevada41,7051.19×
Utah34,4841.06×
Arkansas32,7231.09×
Connecticut31,3020.86×
Kansas29,5361.03×
Iowa29,0980.97×
New Mexico28,0871.54×
Mississippi25,8720.86×
Idaho19,7231.08×
West Virginia18,5591.1×
Nebraska18,1090.99×
New Hampshire13,4030.93×
Hawaii13,3490.85×
Maine12,0130.92×
Montana10,3401.02×
Rhode Island10,0330.87×
South Dakota7,6260.91×
Delaware7,4630.74×
Alaska6,9960.9×
North Dakota6,8800.92×
Washington, District of Columbia6,2140.57×
Wyoming5,3791×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danny Trejo audience
BrandAffinityCategory
Heat (1995 film)48.49×Movies & TV
Flushed Away68.28×Movies & TV
Dolph Lundgren47.56×Movies & TV
Pedro Pascal16.65×Movies & TV
Desperado (film)69.49×Movies & TV
Alan Arkin62.26×Movies & TV
Hop (film)33.22×Movies & TV
Julie Andrews25.08×Movies & TV
Andy García34.24×Movies & TV
War (band)23.28×Music & Radio
Megamind21.12×Movies & TV
Derren Brown136.28×Movies & TV
La Patrona57.35×Movies & TV
Pinky and the Brain39.32×Movies & TV
Bee Movie34.56×Movies & TV
Jean-Claude Van Damme22.86×Movies & TV
Steve Carell15.05×Movies & TV
Edward James Olmos29.1×Movies & TV
The Croods25.45×Movies & TV
Russell Brand16.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danny Trejo audience
TraitClusterScore
Risk AppetiteTHRILL2.18
ExtroversionTHRILL1.81
PatriotismCONSERVATISM1.64
Urban LifestyleOPEN1.46
Convenience OrientationPREMIUM1.4
Luxury OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Danny Trejo
CountryShare
United States42.7%
Germany6.0%
Brazil5.1%

See Danny Trejo audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Danny Trejo have in United States?

Danny Trejo has an estimated audience of 3,638,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Danny Trejo fans?

42.1% of Danny Trejo fans are female, 57.9% are male, with an average age of 41.0 years.

Which brands do Danny Trejo fans like most?

Danny Trejo fans show strongest brand affinity for Heat (1995 film) (48.49×), Flushed Away (68.28×), and Dolph Lundgren (47.56×) over the country average.

Where do Danny Trejo fans live in United States?

Danny Trejo fans in United States are most concentrated in California (reach 591,025), Texas (reach 384,458), and Florida (reach 225,856). These three regions account for the largest share of the active audience.

What other brands do Danny Trejo fans also like?

Beyond Danny Trejo itself, the audience over-indexes on Flushed Away (68.28×), Dolph Lundgren (47.56×), Pedro Pascal (16.65×), and Desperado (film) (69.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danny Trejo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.