Rascasse Audience Intelligence

Desperado (film) Audience in United States

A data profile of the people who buy, follow and care about Desperado (film) in United States — modelled from more than twelve digital signal sources. Desperado (film) has an estimated audience of 888,898 people in United States.

#2079among Movie / TV Show / Series in United States#4712in Movies & TV

The average Desperado (film) fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ian McShane, The Last Ship (TV series), Danny Trejo, with strongest over-indexing on Ian McShane (145.22× the country average).

Demographically, the Desperado (film) audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desperado (film) fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Ian McShane.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desperado (film) profile in United States.

Audience size
889K
in United States
Gender
33.2%♀
66.8% male
Age
42.4
average years
Country rank
#25607
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Desperado (film) viewers

33.2% are female, 66.8% are male, average age 42.4.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Desperado (film) audience in United States
MetricValue
Female33.2%
Male66.8%
Average age42.4
Estimated audience size888,898
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Desperado (film) audience in United States
Age bracketShare%
16-198%
20-2918%
30-3926%
40-4927%
50+20%
Fig. 04

Worldwide distribution

18.7%

of the worldwide Desperado (film) audience comes from United States.

Worldwide audience distribution share by country for Desperado (film)
CountryShare
United States18.7%
Germany10.4%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desperado (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Desperado (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.73×
02Montana~4K1.69×
03New Mexico~7K1.62×
04Texas~100K1.40×
05Arizona~20K1.24×
06Nevada~10K1.20×
07Vermont~2K1.19×
08Colorado~20K1.16×
09California~100K1.12×
10Iowa~8K1.12×
11Oklahoma~10K1.11×
12Ohio~30K1.10×
13Kansas~7K1.10×
14Massachusetts~20K1.05×
15Oregon~10K1.05×
16Nebraska~4K1.05×
17Alaska~2K1.05×
18Idaho~4K1.04×
19Washington~20K1.01×
20Arkansas~7K0.99×
21Hawaii~4K0.98×
22Missouri~10K0.97×
23Louisiana~10K0.96×
24Illinois~30K0.95×
25Alabama~10K0.95×
26Utah~7K0.95×
27Mississippi~7K0.94×
28South Dakota~2K0.94×
29North Dakota~2K0.93×
30Tennessee~20K0.91×
31Florida~50K0.90×
32Indiana~10K0.90×
33Maine~3K0.89×
34Wisconsin~10K0.88×
35Georgia~20K0.87×
36North Carolina~20K0.87×
37West Virginia~3K0.87×
38Michigan~20K0.83×
39Virginia~20K0.83×
40Connecticut~7K0.83×
41Washington, District of Columbia~2K0.83×
42South Carolina~10K0.82×
43New Hampshire~3K0.82×
44New York~40K0.81×
45Pennsylvania~20K0.81×
46Rhode Island~2K0.81×
47Delaware~2K0.81×
48Minnesota~10K0.80×
49Maryland~10K0.78×
50New Jersey~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Desperado (film), United States
0.72×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desperado (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desperado (film) audience
#·InterestCategoryAffinity×
01The Last Ship (TV series)Movies & TV153.10×
02Ian McShaneMovies & TV145.22×
03White House DownMovies & TV79.75×
04Kingsman: The Secret ServiceMovies & TV69.69×
05Danny TrejoMovies & TV69.49×
06DesperadosFood & Beverages61.82×
07Oblivion (2013 film)Movies & TV56.58×
08London Has FallenMovies & TV54.39×
09The Last SamuraiMovies & TV43.96×
10The Expendables (film series)Movies & TV43.45×
11Edward NortonMovies & TV41.46×
12Death ProofMovies & TV35.66×
13Julia Louis-DreyfusMovies & TV34.05×
14Alexander SkarsgårdMovies & TV28.11×
15Bill MurrayMovies & TV27.58×
16Willem DafoeMovies & TV26.87×
17Ethan HawkeMovies & TV26.44×
18Michelle MonaghanMovies & TV20.00×
19FandangoTravel & Leisure18.16×
20Michelle RodriguezMovies & TV15.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desperado (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desperado (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Convenience OrientationPREMIUM1.84×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desperado (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Desperado (film) have in United States?

Desperado (film) has an estimated audience of 888,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Desperado (film) viewers?

33.2% of Desperado (film) fans are female, 66.8% are male, with an average age of 42.4 years.

03

Which brands do Desperado (film) fans like most?

Desperado (film) fans show strongest brand affinity for Ian McShane (145.22×), The Last Ship (TV series) (153.1×), and Danny Trejo (69.49×) over the country average.

04

Where do Desperado (film) fans live in United States?

Desperado (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Desperado (film) fans also like?

Beyond Desperado (film) itself, the audience over-indexes on The Last Ship (TV series) (153.1×), Danny Trejo (69.49×), Bill Murray (27.58×), and Ethan Hawke (26.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Desperado (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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