Desperado (film) Audience in United States

Desperado (film) has an estimated audience of 846,089 people in United States. 33.2% are female, 66.8% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Alexander Skarsgård, Ethan Hawke, Willem Dafoe, Ian McShane, Danny Trejo.

The average Desperado (film) fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexander Skarsgård, Ethan Hawke, Willem Dafoe, with strongest over-indexing on Alexander Skarsgård (105.37× the country average). Demographically, the Desperado (film) audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Desperado (film) fans

Demographic split for Desperado (film) audience in United States
MetricValue
Female33.2%
Male66.8%
Average age42.4
Estimated audience size846,089

Audience persona

The typical Desperado (film) fan in United States is more male, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Alexander Skarsgård.

Top regions in United States

Top regions ranked by reach for Desperado (film) in United States
RegionReachAffinity
California106,8411.15×
Texas100,9261.39×
Florida53,6710.94×
New York40,7800.86×
Illinois27,8330.99×
Ohio26,3091.01×
Pennsylvania23,5900.83×
Georgia22,5070.86×
Arizona22,4081.3×
North Carolina22,3520.88×
Kentucky19,9251.88×
Michigan18,4680.83×
Virginia17,8350.87×
Washington17,2981.02×
Massachusetts17,1301.03×
Tennessee16,2650.96×
New Jersey15,8710.74×
Colorado15,2381.14×
Indiana14,3260.93×
Missouri13,3100.98×
Wisconsin11,6790.92×
Maryland11,5650.79×
Alabama11,3690.96×
South Carolina10,8780.85×
Oklahoma10,3861.11×
Oregon10,2131.05×
Minnesota10,1260.84×
Nevada9,9561.22×
Louisiana9,9210.91×
Iowa7,8471.13×
Kansas7,3551.1×
Utah7,2320.95×
Connecticut6,9550.82×
Arkansas6,9010.99×
New Mexico6,6971.58×
Mississippi6,1600.88×
Idaho4,3321.02×
Montana4,1951.79×
Nebraska3,9550.93×
Hawaii3,7671.04×
West Virginia3,3110.84×
Maine2,5910.86×
New Hampshire2,5880.78×
Washington, District of Columbia2,2170.87×
Rhode Island1,9970.74×
Alaska1,8231.01×
South Dakota1,7150.88×
Delaware1,6670.71×
Vermont1,6041.08×
North Dakota1,5380.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desperado (film) audience
BrandAffinityCategory
Alexander Skarsgård105.37×Movies & TV
Ethan Hawke86.45×Movies & TV
Willem Dafoe98.92×Movies & TV
Ian McShane156.88×Movies & TV
Danny Trejo84.07×Movies & TV
The Last Ship (TV series)152.51×Movies & TV
Julia Louis-Dreyfus48.15×Movies & TV
Oblivion (2013 film)66.04×Movies & TV
Snow White and the Huntsman100.22×Movies & TV
Bill Murray32.85×Movies & TV
Edward Norton41.88×Movies & TV
London Has Fallen58.06×Movies & TV
Man of Steel (film)35.82×Movies & TV
The Last Samurai60.39×Movies & TV
Kingsman: The Secret Service63.14×Movies & TV
Eddie Redmayne35.92×Movies & TV
Fandango13.85×Travel & Leisure
Beetlejuice5.78×Movies & TV
Death Proof38.67×Movies & TV
The Expendables (film series)43.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desperado (film) audience
TraitClusterScore
ExtroversionTHRILL1.83
PatriotismCONSERVATISM1.63
Urban LifestyleOPEN1.37
Price SensitivityPREMIUM1.32
IndulgenceJOY1.26
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Desperado (film)
CountryShare
United States18.1%
Germany10.6%
France5.6%

See Desperado (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Desperado (film) have in United States?

Desperado (film) has an estimated audience of 846,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Desperado (film) fans?

33.2% of Desperado (film) fans are female, 66.8% are male, with an average age of 42.4 years.

Which brands do Desperado (film) fans like most?

Desperado (film) fans show strongest brand affinity for Alexander Skarsgård (105.37×), Ethan Hawke (86.45×), and Willem Dafoe (98.92×) over the country average.

Where do Desperado (film) fans live in United States?

Desperado (film) fans in United States are most concentrated in California (reach 106,841), Texas (reach 100,926), and Florida (reach 53,671). These three regions account for the largest share of the active audience.

What other brands do Desperado (film) fans also like?

Beyond Desperado (film) itself, the audience over-indexes on Ethan Hawke (86.45×), Willem Dafoe (98.92×), Ian McShane (156.88×), and Danny Trejo (84.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desperado (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.