Rascasse Audience Intelligence

Desperados Target Market in United States

A data profile of the people who buy, follow and care about Desperados in United States — modelled from more than twelve digital signal sources. Desperados has an estimated audience of 421,619 people in United States.

#42among Beer in United States#4184among Brand in United States#2133in Food & Beverages

The average Desperados fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Desperado (film), Monster Hunter, with strongest over-indexing on Alvin and the Chipmunks (39.63× the country average).

Demographically, the Desperados audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Desperados fan in United States is more female, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Desperados profile in United States.

Audience size
422K
in United States
Gender
69.9%♀
30.1% male
Age
34.8
average years
Country rank
#40412
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Desperados

69.9% are female, 30.1% are male, average age 34.8.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Desperados audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.8
Estimated audience size421,619
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Desperados audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3919%
40-4915%
50+14%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Desperados audience comes from United States.

Worldwide audience distribution share by country for Desperados
CountryShare
United States14.9%
Germany8.5%
Spain7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Desperados audience in United States is strongest.

Fig. 05

Top regions by affinity

Desperados customers by region in United States
#RegionReachAffinity×
01Kentucky~9K1.73×
02Montana~2K1.69×
03New Mexico~3K1.62×
04Texas~50K1.40×
05Arizona~10K1.24×
06Nevada~5K1.20×
07Vermont<1K1.19×
08Colorado~7K1.16×
09California~50K1.12×
10Iowa~4K1.12×
11Oklahoma~5K1.11×
12Ohio~10K1.10×
13Kansas~3K1.10×
14Massachusetts~8K1.05×
15Oregon~5K1.05×
16Nebraska~2K1.05×
17Alaska<1K1.05×
18Idaho~2K1.04×
19Washington~8K1.01×
20Arkansas~3K0.99×
21Hawaii~2K0.98×
22Missouri~6K0.97×
23Louisiana~5K0.96×
24Illinois~10K0.95×
25Alabama~5K0.95×
26Utah~3K0.95×
27Mississippi~3K0.94×
28South Dakota<1K0.94×
29North Dakota<1K0.93×
30Tennessee~7K0.91×
31Florida~20K0.90×
32Indiana~7K0.90×
33Maine~1K0.89×
34Wisconsin~5K0.88×
35Georgia~10K0.87×
36North Carolina~10K0.87×
37West Virginia~2K0.87×
38Michigan~9K0.83×
39Virginia~8K0.83×
40Connecticut~3K0.83×
41Washington, District of Columbia<1K0.83×
42South Carolina~5K0.82×
43New Hampshire~1K0.82×
44New York~20K0.81×
45Pennsylvania~10K0.81×
46Rhode Island~1K0.81×
47Delaware<1K0.81×
48Minnesota~5K0.80×
49Maryland~5K0.78×
50New Jersey~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Desperados, United States
0.72×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Desperados audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Desperados audience
#·InterestCategoryAffinity×
01Desperado (film)Movies & TV61.82×
02Turn-based tacticsGames59.66×
03X-COMGames48.08×
04Alvin and the ChipmunksMusic & Radio39.63×
05Black DesertGames33.10×
06Dying LightGames31.81×
07Turn-based strategyGames21.00×
08Monster HunterGames20.83×
09Elden RingGames20.17×
10The WitcherGames19.50×
11The Last of UsGames16.47×
12Miniature wargamingGames16.25×
13Final Fantasy VIIGames14.67×
14Tabletop role-playing gameGames11.58×
15Trading cardGames11.30×
16Collectible card gameGames10.52×
17Strategy gamesGames9.47×
18A Knight of the Seven KingdomsMovies & TV6.81×
19GameStopGames6.49×
20PeacemakerMovies & TV4.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Desperados audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Desperados audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Risk AppetiteTHRILL2.33×
Urban LifestyleOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Desperados audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Quality AwarenessPREMIUM0.74×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Desperados's target market in United States?

Desperados's target market in United States covers an estimated 421,619 people, concentrated in California and Texas.

02

What is the gender split and age of Desperados customers?

69.9% of the Desperados audience are female, 30.1% are male, with an average age of 34.8 years.

03

Which brands do Desperados fans like most?

Desperados fans show strongest brand affinity for Alvin and the Chipmunks (39.63×), Desperado (film) (61.82×), and Monster Hunter (20.83×) over the country average.

04

Where do Desperados fans live in United States?

Desperados fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Desperados fans also like?

Beyond Desperados itself, the audience over-indexes on Desperado (film) (61.82×), Monster Hunter (20.83×), The Witcher (19.5×), and X-COM (48.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Desperados audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Desperados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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