Desperados Audience in United States

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Desperados has an estimated audience of 398,613 people in United States. 69.9% are female, 30.1% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Alvin and the Chipmunks, Desperado (film), Monster Hunter, The Last of Us, The Witcher.

The average Desperados fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alvin and the Chipmunks, Desperado (film), Monster Hunter, with strongest over-indexing on Alvin and the Chipmunks (39.63× the country average). Demographically, the Desperados audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Desperados fans

Demographic split for Desperados audience in United States
MetricValue
Female69.9%
Male30.1%
Average age34.8
Estimated audience size398,613

Audience persona

The typical Desperados fan in United States is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Desperados in United States
RegionReachAffinity
California50,3351.15×
Texas47,5491.39×
Florida25,2860.94×
New York19,2120.86×
Illinois13,1130.99×
Ohio12,3951.01×
Pennsylvania11,1140.83×
Georgia10,6040.86×
Arizona10,5571.3×
North Carolina10,5310.88×
Kentucky9,3871.88×
Michigan8,7010.83×
Virginia8,4030.87×
Washington8,1501.02×
Massachusetts8,0701.03×
Tennessee7,6630.96×
New Jersey7,4770.74×
Colorado7,1791.14×
Indiana6,7490.93×
Missouri6,2710.98×
Wisconsin5,5020.92×
Maryland5,4490.79×
Alabama5,3560.96×
South Carolina5,1250.85×
Oklahoma4,8931.11×
Oregon4,8111.05×
Minnesota4,7710.84×
Nevada4,6901.22×
Louisiana4,6740.91×
Iowa3,6971.13×
Kansas3,4651.1×
Utah3,4070.95×
Connecticut3,2770.82×
Arkansas3,2510.99×
New Mexico3,1551.58×
Mississippi2,9020.88×
Idaho2,0411.02×
Montana1,9771.79×
Nebraska1,8630.93×
Hawaii1,7751.04×
West Virginia1,5600.84×
Maine1,2210.86×
New Hampshire1,2190.78×
Washington, District of Columbia1,0450.87×
Rhode Island9410.74×
Alaska8591.01×
South Dakota8080.88×
Delaware7850.71×
Vermont7561.08×
North Dakota7250.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desperados audience
BrandAffinityCategory
Alvin and the Chipmunks39.63×Music & Radio
Desperado (film)61.82×Movies & TV
Monster Hunter20.83×Games
The Last of Us16.47×Games
The Witcher19.5×Games
X-COM48.08×Games
Miniature wargaming16.25×Games
Tabletop role-playing game11.58×Games
Turn-based strategy21×Games
Friends4.16×Movies & TV
Elden Ring20.17×Games
Strategy games9.47×Games
Turn-based tactics59.66×Games
Collectible card game10.52×Games
Peacemaker4.37×Movies & TV
Trading card11.3×Games
GameStop6.49×Games
Dying Light31.81×Games
Black Desert33.1×Games
Final Fantasy VII14.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desperados audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
SpiritualityBALANCE1.31
IndividualismJOY1.31
Social Media UsageJOY1.28
LGBTQ+ IdentityOPEN1.19
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Desperados
CountryShare
United States14.4%
Germany8.6%
Spain8.1%

See Desperados audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Desperados have in United States?

Desperados has an estimated audience of 398,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Desperados fans?

69.9% of Desperados fans are female, 30.1% are male, with an average age of 34.8 years.

Which brands do Desperados fans like most?

Desperados fans show strongest brand affinity for Alvin and the Chipmunks (39.63×), Desperado (film) (61.82×), and Monster Hunter (20.83×) over the country average.

Where do Desperados fans live in United States?

Desperados fans in United States are most concentrated in California (reach 50,335), Texas (reach 47,549), and Florida (reach 25,286). These three regions account for the largest share of the active audience.

What other brands do Desperados fans also like?

Beyond Desperados itself, the audience over-indexes on Desperado (film) (61.82×), Monster Hunter (20.83×), The Last of Us (16.47×), and The Witcher (19.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desperados. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.