Rascasse Audience Intelligence

GameStop Target Market in United States

A data profile of the people who buy, follow and care about GameStop in United States — modelled from more than twelve digital signal sources. GameStop has an estimated audience of 28,333,558 people in United States.

#1among Video game developer in United States#105among Brand in United States#17in Games

The average GameStop fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Godzilla, with strongest over-indexing on AutoZone (4.91× the country average).

Demographically, the GameStop audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GameStop fan in United States is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for AutoZone.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GameStop profile in United States.

Audience size
28.3M
in United States
Gender
26.7%♀
73.3% male
Age
33.1
average years
Country rank
#1015
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GameStop

26.7% are female, 73.3% are male, average age 33.1.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for GameStop audience in United States
MetricValue
Female26.7%
Male73.3%
Average age33.1
Estimated audience size28,333,558
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the GameStop audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

79.9%

of the worldwide GameStop audience comes from United States.

Worldwide audience distribution share by country for GameStop
CountryShare
United States79.9%
Italy4.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GameStop audience in United States is strongest.

Fig. 05

Top regions by affinity

GameStop customers by region in United States
#RegionReachAffinity×
01Kentucky~500K1.40×
02Louisiana~500K1.30×
03Ohio~1M1.29×
04Mississippi~300K1.29×
05West Virginia~200K1.28×
06Texas~3M1.23×
07South Carolina~500K1.22×
08New Mexico~200K1.22×
09North Carolina~1M1.20×
10Nevada~300K1.20×
11Tennessee~700K1.18×
12Pennsylvania~1M1.17×
13Alabama~500K1.17×
14Oklahoma~400K1.17×
15Delaware~90K1.16×
16Missouri~500K1.15×
17Indiana~600K1.13×
18Florida~2M1.11×
19Georgia~1M1.11×
20Arizona~700K1.11×
21Virginia~800K1.08×
22Rhode Island~100K1.07×
23Michigan~800K1.06×
24Maryland~500K1.04×
25Oregon~300K1.02×
26Kansas~200K1.01×
27California~3M0.99×
28Illinois~1M0.99×
29New Jersey~700K0.98×
30Colorado~400K0.98×
31Idaho~100K0.98×
32Connecticut~300K0.97×
33New York~1.5M0.96×
34Washington~600K0.95×
35Arkansas~200K0.94×
36New Hampshire~100K0.94×
37Utah~200K0.93×
38Wisconsin~400K0.88×
39Massachusetts~500K0.85×
40Iowa~200K0.82×
41Nebraska~100K0.82×
42Minnesota~300K0.80×
43Hawaii~100K0.80×
44Alaska~50K0.75×
45Maine~70K0.70×
46Montana~60K0.69×
47North Dakota~40K0.69×
48Wyoming~30K0.69×
49South Dakota~40K0.60×
50Washington, District of Columbia~40K0.47×
Fig. 06

Affinity by region

Affinity by region — GameStop, United States
0.47×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GameStop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GameStop audience
#·InterestCategoryAffinity×
01Midas (automotive service)Cars & Mobility8.47×
02Fifth Third BankBusiness & Career6.34×
03O'Reilly Auto PartsCars & Mobility6.20×
04Pokémon (video game series)Games5.27×
05Crunch FitnessSports5.14×
06AutoZoneCars & Mobility4.91×
07Advance Auto PartsCars & Mobility4.79×
08GodzillaMovies & TV4.20×
09CaseyMusic & Radio3.49×
10United Parcel ServiceBusiness & Career2.80×
11PeacemakerMovies & TV2.70×
12Mobile gameGames2.57×
13Harry PotterMovies & TV2.13×
14Video gamesGames1.90×
15TikTokInternet & Social Media1.74×
16SupermanMovies & TV1.72×
17Comedy moviesMovies & TV1.68×
18Food and drinkFood & Beverages1.65×
19BusinessBusiness & Career1.57×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GameStop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GameStop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.38×
Quality AwarenessPREMIUM1.35×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GameStop audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.61×
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GameStop's target market in United States?

GameStop's target market in United States covers an estimated 28,333,558 people, concentrated in California and Texas.

02

What is the gender split and age of GameStop customers?

26.7% of the GameStop audience are female, 73.3% are male, with an average age of 33.1 years.

03

Which brands do GameStop fans like most?

GameStop fans show strongest brand affinity for AutoZone (4.91×), O'Reilly Auto Parts (6.2×), and Godzilla (4.2×) over the country average.

04

Where do GameStop fans live in United States?

GameStop fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do GameStop fans also like?

Beyond GameStop itself, the audience over-indexes on O'Reilly Auto Parts (6.2×), Godzilla (4.2×), Advance Auto Parts (4.79×), and Pokémon (video game series) (5.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for GameStop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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