GameStop Audience in United States

GameStop logo

GameStop has an estimated audience of 28,989,334 people in United States. 26.7% are female, 73.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Godzilla, Advance Auto Parts, Peacemaker.

The average GameStop fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Godzilla, with strongest over-indexing on AutoZone (4.91× the country average). Demographically, the GameStop audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of GameStop fans

Demographic split for GameStop audience in United States
MetricValue
Female26.7%
Male73.3%
Average age33.1
Estimated audience size28,989,334

Audience persona

The typical GameStop fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for GameStop in United States
RegionReachAffinity
California3,209,8651.01×
Texas2,998,4951.2×
Florida2,072,8161.06×
New York1,599,7480.99×
Ohio1,215,7961.36×
Pennsylvania1,154,2731.18×
North Carolina1,062,0341.22×
Georgia1,005,4441.13×
Illinois966,2771×
Michigan847,3391.12×
Virginia766,9261.09×
New Jersey736,9811×
Tennessee723,6131.24×
Indiana616,1101.16×
Arizona576,8090.97×
South Carolina555,2601.27×
Missouri555,1191.19×
Washington545,5950.94×
Maryland518,9121.04×
Louisiana516,1991.38×
Kentucky516,0881.42×
Massachusetts500,9130.88×
Alabama484,0281.2×
Colorado428,5850.94×
Wisconsin396,8170.91×
Oklahoma379,5961.18×
Mississippi334,6161.4×
Oregon329,1310.99×
Minnesota327,4240.79×
Nevada309,2891.1×
Connecticut285,4790.98×
Arkansas239,3291×
Utah233,3430.9×
Kansas230,9711.01×
Iowa202,4230.85×
New Mexico176,3581.21×
West Virginia176,0901.3×
Idaho128,8790.89×
Nebraska124,0760.85×
New Hampshire105,1940.92×
Rhode Island97,3221.05×
Hawaii95,3630.77×
Delaware86,8541.09×
Maine69,8970.67×
Montana51,7970.64×
Washington, District of Columbia42,6890.49×
Alaska38,9090.63×
South Dakota38,8580.58×
North Dakota36,8340.62×
Vermont28,9150.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GameStop audience
BrandAffinityCategory
AutoZone4.91×Cars & Mobility
O'Reilly Auto Parts6.2×Cars & Mobility
Godzilla4.2×Movies & TV
Advance Auto Parts4.79×Cars & Mobility
Peacemaker2.7×Movies & TV
Food and drink1.65×Food & Beverages
Pokémon (video game series)5.27×Games
Casey3.49×Music & Radio
Friends2.14×Movies & TV
Superman1.72×Movies & TV
Video games1.9×Games
Movies1.51×Movies & TV
Business1.57×Business & Career
Harry Potter2.13×Movies & TV
Mobile game2.57×Games
TikTok1.74×Internet & Social Media
Crunch Fitness5.14×Sports
Comedy movies1.68×Movies & TV
United Parcel Service2.8×Business & Career
Midas (automotive service)8.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GameStop audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
Risk AppetiteTHRILL1.76
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.5
Convenience OrientationPREMIUM1.46
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for GameStop
CountryShare
United States78.5%
Italy5.7%
Canada4.9%

See GameStop audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does GameStop have in United States?

GameStop has an estimated audience of 28,989,334 people in United States, concentrated in California and Texas.

What is the gender split and age of GameStop fans?

26.7% of GameStop fans are female, 73.3% are male, with an average age of 33.1 years.

Which brands do GameStop fans like most?

GameStop fans show strongest brand affinity for AutoZone (4.91×), O'Reilly Auto Parts (6.2×), and Godzilla (4.2×) over the country average.

Where do GameStop fans live in United States?

GameStop fans in United States are most concentrated in California (reach 3,209,865), Texas (reach 2,998,495), and Florida (reach 2,072,816). These three regions account for the largest share of the active audience.

What other brands do GameStop fans also like?

Beyond GameStop itself, the audience over-indexes on O'Reilly Auto Parts (6.2×), Godzilla (4.2×), Advance Auto Parts (4.79×), and Peacemaker (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GameStop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.