Rascasse Audience Intelligence

Movies Audience in United States

A data profile of the people who buy, follow and care about Movies in United States — modelled from more than twelve digital signal sources. Movies has an estimated audience of 165,302,432 people in United States.

#10among Lifestyle cluster in United States#11among Topic in United States#1in Movies & TV

The average Movies fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chennai Super Kings, Korean movies, Rohit Sharma, with strongest over-indexing on Chennai Super Kings (1.54× the country average).

Demographically, the Movies audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

The typical Movies fan in United States is balanced, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Chennai Super Kings.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Movies profile in United States.

Audience size
165.3M
in United States
Gender
51.7%♀
48.3% male
Age
38.4
average years
Country rank
#17
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movies fans

51.7% are female, 48.3% are male, average age 38.4.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Movies audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.4
Estimated audience size165,302,432
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Movies audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Movies audience comes from United States.

Worldwide audience distribution share by country for Movies
CountryShare
United States20.8%
Japan7.6%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Movies fans by region: top regions in United States
#RegionReachAffinity×
01Texas~22M1.58×
02New Mexico~1M1.43×
03California~25M1.36×
04Nevada~2M1.30×
05Utah~2M1.27×
06Georgia~6M1.21×
07Hawaii~900K1.21×
08Louisiana~2.5M1.20×
09Oklahoma~2M1.20×
10Arizona~4M1.19×
11Mississippi~1.5M1.16×
12Arkansas~1.5M1.13×
13Florida~13M1.12×
14Maryland~3M1.10×
15North Carolina~5.5M1.07×
16Virginia~4.5M1.06×
17South Carolina~2.5M1.06×
18Delaware~500K1.06×
19Kentucky~2M1.05×
20Michigan~4.5M1.03×
21Colorado~2.5M1.03×
22Ohio~5M1.00×
23Alabama~2.5M1.00×
24Tennessee~3.5M0.99×
25Indiana~3M0.99×
26Missouri~2.5M0.98×
27Idaho~800K0.98×
28Alaska~300K0.98×
29Connecticut~1.5M0.97×
30Nebraska~800K0.97×
31Washington~3M0.96×
32Kansas~1M0.94×
33Illinois~5M0.93×
34Oregon~2M0.93×
35New York~8.5M0.91×
36Pennsylvania~5M0.91×
37Rhode Island~500K0.90×
38New Jersey~4M0.89×
39Washington, District of Columbia~400K0.87×
40Minnesota~2M0.86×
41South Dakota~300K0.84×
42Massachusetts~2.5M0.83×
43Iowa~1M0.83×
44Wyoming~200K0.82×
45West Virginia~600K0.81×
46Wisconsin~2M0.80×
47North Dakota~200K0.73×
48New Hampshire~500K0.72×
49Montana~300K0.69×
50Maine~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Movies, United States
0.68×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movies audience
#·InterestCategoryAffinity×
01Korean moviesMovies & TV1.75×
02ICC Champions TrophySports1.65×
03Eslite BookstoreLiterature1.65×
04Payap UniversityBusiness & Career1.63×
05Dhurakij Pundit UniversityBusiness & Career1.62×
06STAR SportsMovies & TV1.61×
07EA SPORTS FIFA Ultimate TeamGames1.61×
08EmpresariosPolitics & Society1.60×
09Yuvraj SinghSports1.59×
10Chandrakasem Rajabhat UniversityBusiness & Career1.56×
11Empire: Four KingdomsGames1.56×
12Chennai Super KingsSports1.54×
13Virender SehwagSports1.54×
14Electronic Gaming MonthlyGames1.53×
15Rohit SharmaSports1.51×
16IndusInd BankBusiness & Career1.51×
17Vikings: War Of ClansGames1.51×
18ADV.1 WheelsCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movies audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
MindfulnessBALANCE0.88×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movies audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
Career OrientationPOWER0.71×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Movies have in United States?

Movies has an estimated audience of 165,302,432 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Movies fans?

51.7% of Movies fans are female, 48.3% are male, with an average age of 38.4 years.

03

Which brands do Movies fans like most?

Movies fans show strongest brand affinity for Chennai Super Kings (1.54×), Korean movies (1.75×), and Rohit Sharma (1.51×) over the country average.

04

Where do Movies fans live in United States?

Movies fans in United States are most concentrated in California (reach ~25M), Texas (reach ~22M), and Florida (reach ~13M). These three regions account for the largest share of the active audience.

05

What other brands do Movies fans also like?

Beyond Movies itself, the audience over-indexes on Korean movies (1.75×), Rohit Sharma (1.51×), IndusInd Bank (1.51×), and Empresarios (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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