Movies Audience in United States

Movies logo

Movies has an estimated audience of 165,302,432 people in United States. 51.7% are female, 48.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Korean movies, Chennai Super Kings, Rohit Sharma, IndusInd Bank, Empresarios.

The average Movies fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Korean movies, Chennai Super Kings, Rohit Sharma, with strongest over-indexing on Korean movies (1.75× the country average). Demographically, the Movies audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster

Demographics of Movies fans

Demographic split for Movies audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.4
Estimated audience size165,302,432

Audience persona

The typical Movies fan in United States is balanced, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Korean movies.

Top regions in United States

Top regions ranked by reach for Movies in United States
RegionReachAffinity
California25,646,4691.41×
Texas21,600,0001.63×
Florida13,361,8591.19×
New York8,773,9390.95×
Georgia6,130,5831.2×
North Carolina5,433,6381.09×
Illinois5,374,9180.98×
Ohio5,224,9821.03×
Pennsylvania5,124,1170.92×
Michigan4,622,6911.07×
Virginia4,449,3351.11×
Arizona4,065,3451.2×
New Jersey3,812,2950.91×
Washington3,410,8961.03×
Tennessee3,359,5461.01×
Maryland3,161,8231.11×
Indiana3,032,8791×
Massachusetts2,811,2500.86×
Colorado2,781,4611.07×
Missouri2,657,0281×
South Carolina2,602,6461.05×
Louisiana2,373,0321.11×
Alabama2,242,5610.97×
Oklahoma2,231,6921.22×
Kentucky2,161,5741.04×
Nevada2,155,5541.35×
Minnesota2,039,4930.86×
Wisconsin2,028,7440.82×
Utah1,938,8311.31×
Oregon1,793,2390.95×
Connecticut1,627,2720.98×
Mississippi1,509,9241.11×
Arkansas1,455,1311.07×
Kansas1,210,7580.93×
New Mexico1,162,5161.4×
Iowa1,089,1130.8×
Hawaii941,7431.33×
Idaho794,2460.96×
Nebraska752,6080.91×
West Virginia583,8300.76×
Rhode Island472,5230.9×
New Hampshire457,5540.7×
Delaware446,2700.98×
Washington, District of Columbia434,7120.87×
Maine392,1980.66×
Alaska333,7220.94×
Montana295,7830.64×
South Dakota282,3450.74×
North Dakota216,9360.64×
Wyoming173,2610.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Movies audience
BrandAffinityCategory
Korean movies1.75×Movies & TV
Chennai Super Kings1.54×Sports
Rohit Sharma1.51×Sports
IndusInd Bank1.51×Business & Career
Empresarios1.6×Politics & Society
Electronic Gaming Monthly1.53×Games
Vikings: War Of Clans1.51×Games
Yuvraj Singh1.59×Sports
Payap University1.63×Business & Career
Chandrakasem Rajabhat University1.56×Business & Career
Virender Sehwag1.54×Sports
Dhurakij Pundit University1.62×Business & Career
ICC Champions Trophy1.65×Sports
STAR Sports1.61×Movies & TV
EA SPORTS FIFA Ultimate Team1.61×Games
Empire: Four Kingdoms1.56×Games
Eslite Bookstore1.65×Literature
ADV.1 Wheels1.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Movies audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.37
Price SensitivityPREMIUM1.29
Sports ActivityPOWER1.23
Luxury OrientationPREMIUM1.22
ExtroversionTHRILL1.16
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Movies
CountryShare
United States20.8%
Japan7.6%
India5.9%

See Movies audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Movies have in United States?

Movies has an estimated audience of 165,302,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Movies fans?

51.7% of Movies fans are female, 48.3% are male, with an average age of 38.4 years.

Which brands do Movies fans like most?

Movies fans show strongest brand affinity for Korean movies (1.75×), Chennai Super Kings (1.54×), and Rohit Sharma (1.51×) over the country average.

Where do Movies fans live in United States?

Movies fans in United States are most concentrated in California (reach 25,646,469), Texas (reach 21,600,000), and Florida (reach 13,361,859). These three regions account for the largest share of the active audience.

What other brands do Movies fans also like?

Beyond Movies itself, the audience over-indexes on Chennai Super Kings (1.54×), Rohit Sharma (1.51×), IndusInd Bank (1.51×), and Empresarios (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.