A data profile of the people who buy, follow and care about Movies in Canada — modelled from more than twelve digital signal sources. Movies has an estimated audience of 18,720,384 people in Canada.
The average Movies fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Global Study UK, IPL Cricket, King Mongkut's University of Technology North Bangkok, with strongest over-indexing on Global Study UK (1.55× the country average).
Demographically, the Movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 10 regions tracked by Rascasse.
The typical Movies fan in Canada is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Global Study UK.
The key figures that characterise the Movies profile in Canada.
50.2% are female, 49.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.8 |
| Estimated audience size | 18,720,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Movies audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~11M | 1.46× | |
| 02 | Alberta | ~3.5M | 1.41× | |
| 03 | British Columbia | ~4M | 1.38× | |
| 04 | Manitoba | ~900K | 1.33× | |
| 05 | Saskatchewan | ~700K | 1.10× | |
| 06 | Nova Scotia | ~500K | 0.89× | |
| 07 | New Brunswick | ~400K | 0.85× | |
| 08 | Newfoundland and Labrador | ~200K | 0.61× | |
| 09 | Prince Edward Island | ~50K | 0.57× | |
| 10 | Quebec | ~2M | 0.48× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IPL Cricket | Sports | 1.61× | ||
| 02 | domain | Internet & Social Media | 1.59× | ||
| 03 | Global Study UK | Topic | 1.55× | ||
| 04 | King Mongkut's University of Technology North Bangkok | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Spirituality | BALANCE | 0.89× | |
| Individualism | JOY | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Need for Security | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.63× |
Movies has an estimated audience of 18,720,384 people in Canada, concentrated in Ontario and British Columbia.
50.2% of Movies fans are female, 49.8% are male, with an average age of 38.8 years.
Movies fans show strongest brand affinity for Global Study UK (1.55×), IPL Cricket (1.61×), and King Mongkut's University of Technology North Bangkok (1.51×) over the country average.
Movies fans in Canada are most concentrated in Ontario (reach ~11M), British Columbia (reach ~4M), and Alberta (reach ~3.5M). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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