Movies Audience in Canada
Movies has an estimated audience of 18,720,384 people in Canada. 50.2% are female, 49.8% are male, average age 38.8. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Global Study UK, IPL Cricket, King Mongkut's University of Technology North Bangkok, domain.
The average Movies fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Global Study UK, IPL Cricket, King Mongkut's University of Technology North Bangkok, with strongest over-indexing on Global Study UK (1.55× the country average). Demographically, the Movies audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.8 |
| Estimated audience size | 18,720,384 |
Audience persona
The typical Movies fan in Canada is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Global Study UK.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 11,447,147 | 1.46× |
| British Columbia | 3,873,331 | 1.38× |
| Alberta | 3,266,035 | 1.41× |
| Quebec | 2,143,336 | 0.48× |
| Manitoba | 931,269 | 1.33× |
| Saskatchewan | 653,037 | 1.1× |
| Nova Scotia | 497,700 | 0.89× |
| New Brunswick | 365,653 | 0.85× |
| Newfoundland and Labrador | 172,676 | 0.61× |
| Prince Edward Island | 52,433 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Global Study UK | 1.55× | |
| IPL Cricket | 1.61× | Sports |
| King Mongkut's University of Technology North Bangkok | 1.51× | Business & Career |
| domain | 1.59× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 0.9 |
| Spirituality | BALANCE | 0.89 |
| Individualism | JOY | 0.82 |
| Tradition | CONSERVATISM | 0.82 |
| Family Orientation | CONSERVATISM | 0.79 |
| Social Media Usage | JOY | 0.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Movies have in Canada?
Movies has an estimated audience of 18,720,384 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Movies fans?
50.2% of Movies fans are female, 49.8% are male, with an average age of 38.8 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for Global Study UK (1.55×), IPL Cricket (1.61×), and King Mongkut's University of Technology North Bangkok (1.51×) over the country average.
Where do Movies fans live in Canada?
Movies fans in Canada are most concentrated in Ontario (reach 11,447,147), British Columbia (reach 3,873,331), and Alberta (reach 3,266,035). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.