A data profile of the people who buy, follow and care about Movies in United Kingdom — modelled from more than twelve digital signal sources. Movies has an estimated audience of 35,122,384 people in United Kingdom.
The average Movies fan in United Kingdom is 42.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include City of Brussels, Baghdad Governorate, Real Canadian Superstore, with strongest over-indexing on City of Brussels (1.56× the country average).
Demographically, the Movies audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 12 regions tracked by Rascasse.
The typical Movies fan in United Kingdom is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for City of Brussels.
The key figures that characterise the Movies profile in United Kingdom.
55.2% are female, 44.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.3 |
| Estimated audience size | 35,122,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
Where the Movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~2M | 1.60× | |
| 02 | Yorkshire and the Humber | ~4M | 1.45× | |
| 03 | Northern Ireland | ~1.5M | 1.29× | |
| 04 | North East | ~1.5M | 1.19× | |
| 05 | East of England | ~3.5M | 1.08× | |
| 06 | Scotland | ~3.5M | 1.07× | |
| 07 | South East | ~4.5M | 0.92× | |
| 08 | Wales | ~1.5M | 0.83× | |
| 09 | England | ~26M | 0.81× | |
| 10 | East Midlands | ~2M | 0.71× | |
| 11 | South West | ~2M | 0.68× | |
| 12 | North West | ~1.5M | 0.40× |
The strongest cross-interests of the Movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Canadian Superstore | Shopping | 2.01× | ||
| 02 | Teach Preschool | Kids & Family | 1.94× | ||
| 03 | CorePower Yoga | Sports | 1.61× | ||
| 04 | Baghdad Governorate | Travel & Leisure | 1.57× | ||
| 05 | Contemporary Ceramics | Arts & Culture | 1.57× | ||
| 06 | City of Brussels | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.90× | |
| Design Affinity | PREMIUM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Mindfulness | BALANCE | 0.68× | |
| Community Orientation | OPEN | 0.69× |
Movies has an estimated audience of 35,122,384 people in United Kingdom, concentrated in England and South East.
55.2% of Movies fans are female, 44.8% are male, with an average age of 42.3 years.
Movies fans show strongest brand affinity for City of Brussels (1.56×), Baghdad Governorate (1.57×), and Real Canadian Superstore (2.01×) over the country average.
Movies fans in United Kingdom are most concentrated in England (reach ~26M), South East (reach ~4.5M), and Yorkshire and the Humber (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Movies itself, the audience over-indexes on Baghdad Governorate (1.57×), Real Canadian Superstore (2.01×), Contemporary Ceramics (1.57×), and Teach Preschool (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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