Movies Audience in United Kingdom
Movies has an estimated audience of 35,122,384 people in United Kingdom. 55.2% are female, 44.8% are male, average age 42.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: City of Brussels, Baghdad Governorate, Contemporary Ceramics, Teach Preschool, Real Canadian Superstore.
The average Movies fan in United Kingdom is 42.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include City of Brussels, Baghdad Governorate, Contemporary Ceramics, with strongest over-indexing on City of Brussels (1.56× the country average). Demographically, the Movies audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.3 |
| Estimated audience size | 35,122,384 |
Audience persona
The typical Movies fan in United Kingdom is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for City of Brussels.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 26,341,788 | 0.81× |
| South East | 4,344,831 | 0.92× |
| Yorkshire and the Humber | 4,112,437 | 1.46× |
| East of England | 3,467,017 | 1.08× |
| Scotland | 3,371,849 | 1.07× |
| West Midlands | 2,196,000 | 1.6× |
| South West | 1,945,532 | 0.67× |
| East Midlands | 1,729,922 | 0.7× |
| Wales | 1,666,100 | 0.83× |
| North East | 1,627,755 | 1.19× |
| North West | 1,411,664 | 0.38× |
| Northern Ireland | 1,396,355 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City of Brussels | 1.56× | Travel & Leisure |
| Baghdad Governorate | 1.57× | Travel & Leisure |
| Contemporary Ceramics | 1.57× | Arts & Culture |
| Teach Preschool | 1.94× | Kids & Family |
| Real Canadian Superstore | 2.01× | Shopping |
| CorePower Yoga | 1.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.47 |
| Career Orientation | POWER | 1.37 |
| Individualism | JOY | 1.33 |
| DIY Mentality | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Movies have in United Kingdom?
Movies has an estimated audience of 35,122,384 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Movies fans?
55.2% of Movies fans are female, 44.8% are male, with an average age of 42.3 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for City of Brussels (1.56×), Baghdad Governorate (1.57×), and Contemporary Ceramics (1.57×) over the country average.
Where do Movies fans live in United Kingdom?
Movies fans in United Kingdom are most concentrated in England (reach 26,341,788), South East (reach 4,344,831), and Yorkshire and the Humber (reach 4,112,437). These three regions account for the largest share of the active audience.
What other brands do Movies fans also like?
Beyond Movies itself, the audience over-indexes on Baghdad Governorate (1.57×), Contemporary Ceramics (1.57×), Teach Preschool (1.94×), and Real Canadian Superstore (2.01×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.