Clothing Audience in United Kingdom
Clothing has an estimated audience of 36,166,054 people in United Kingdom. 59.8% are female, 40.2% are male, average age 43.5. Top regions: England, Greater London, Scotland. Top brand affinities: Lily Tomlin, Smiley (singer), Superhero Movie, Columbia Pictures, The Knot (Website).
The average Clothing fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, Scotland. Top brand affinities include Lily Tomlin, Smiley (singer), Superhero Movie, with strongest over-indexing on Lily Tomlin (2× the country average). Demographically, the Clothing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Clothing fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.5 |
| Estimated audience size | 36,166,054 |
Audience persona
The typical Clothing fan in United Kingdom is more female, around 43.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Lily Tomlin.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 27,124,541 | 2.43× |
| Greater London | 3,828,368 | 0.81× |
| Scotland | 3,739,727 | 1.15× |
| North West | 3,698,094 | 0.96× |
| South East | 3,281,513 | 0.68× |
| East of England | 2,416,159 | 0.73× |
| Wales | 2,391,169 | 1.16× |
| South West | 2,181,927 | 0.73× |
| East Midlands | 1,933,349 | 0.76× |
| Yorkshire and the Humber | 1,559,117 | 0.54× |
| Northern Ireland | 1,260,529 | 1.13× |
| North East | 864,103 | 0.61× |
| West Midlands | 786,087 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lily Tomlin | 2× | Movies & TV |
| Smiley (singer) | 2.26× | Music & Radio |
| Superhero Movie | 1.56× | Movies & TV |
| Columbia Pictures | 1.51× | Movies & TV |
| The Knot (Website) | 1.61× | Kids & Family |
| BigBang 빅뱅 | 1.56× | Music & Radio |
| Puppies Lovers | 1.6× | |
| Power Rangers Ninja Storm | 2.06× | Movies & TV |
| The Bourne Supremacy (film) | 1.52× | Movies & TV |
| Lokmat | 1.67× | News |
| Charli D’Amelio | 1.63× | Movies & TV |
| So Ji-sub | 1.5× | Movies & TV |
| Francescafarago | 1.78× | Movies & TV |
| Brian De Palma | 1.61× | Movies & TV |
| University of Central Punjab | 1.61× | Business & Career |
| Dixie D'Amelio | 1.63× | Music & Radio |
| L.A. Noire | 1.51× | Games |
| The Public Theater | 1.53× | Arts & Culture |
| Neverwinter Nights | 1.77× | Games |
| Dan Howell | 1.93× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.57 |
| Indulgence | JOY | 1.55 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Individualism | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
See Clothing audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Shopping and fashion (35,911,719)
Frequently asked questions
How many fans does Clothing have in United Kingdom?
Clothing has an estimated audience of 36,166,054 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Clothing fans?
59.8% of Clothing fans are female, 40.2% are male, with an average age of 43.5 years.
Which brands do Clothing fans like most?
Clothing fans show strongest brand affinity for Lily Tomlin (2×), Smiley (singer) (2.26×), and Superhero Movie (1.56×) over the country average.
Where do Clothing fans live in United Kingdom?
Clothing fans in United Kingdom are most concentrated in England (reach 27,124,541), Greater London (reach 3,828,368), and Scotland (reach 3,739,727). These three regions account for the largest share of the active audience.
What other brands do Clothing fans also like?
Beyond Clothing itself, the audience over-indexes on Smiley (singer) (2.26×), Superhero Movie (1.56×), Columbia Pictures (1.51×), and The Knot (Website) (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.