A data profile of the people who buy, follow and care about Clothing in United Kingdom — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 36,166,054 people in United Kingdom.
The average Clothing fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, Scotland.
Top brand affinities include Lily Tomlin, Charli D’Amelio, Smiley (singer), with strongest over-indexing on Lily Tomlin (2× the country average).
Demographically, the Clothing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Clothing fan in United Kingdom is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Lily Tomlin.
The key figures that characterise the Clothing profile in United Kingdom.
59.8% are female, 40.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.5 |
| Estimated audience size | 36,166,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~27M | 2.43× | |
| 02 | Wales | ~2.5M | 1.16× | |
| 03 | Scotland | ~3.5M | 1.15× | |
| 04 | Northern Ireland | ~1.5M | 1.13× | |
| 05 | North West | ~3.5M | 0.96× | |
| 06 | Greater London | ~4M | 0.81× | |
| 07 | East Midlands | ~2M | 0.76× | |
| 08 | South West | ~2M | 0.74× | |
| 09 | East of England | ~2.5M | 0.73× | |
| 10 | South East | ~3.5M | 0.68× | |
| 11 | North East | ~900K | 0.62× | |
| 12 | Yorkshire and the Humber | ~1.5M | 0.54× | |
| 13 | West Midlands | ~800K | 0.51× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smiley (singer) | Music & Radio | 2.26× | ||
| 02 | Power Rangers Ninja Storm | Movies & TV | 2.06× | ||
| 03 | Lily Tomlin | Movies & TV | 2.00× | ||
| 04 | Dan Howell | Internet & Social Media | 1.93× | ||
| 05 | Francescafarago | Movies & TV | 1.78× | ||
| 06 | Neverwinter Nights | Games | 1.77× | ||
| 07 | Lokmat | News | 1.67× | ||
| 08 | Charli D’Amelio | Movies & TV | 1.63× | ||
| 09 | Dixie D'Amelio | Music & Radio | 1.63× | ||
| 10 | The Knot (Website) | Kids & Family | 1.61× | ||
| 11 | Brian De Palma | Movies & TV | 1.61× | ||
| 12 | University of Central Punjab | Business & Career | 1.61× | ||
| 13 | Puppies Lovers | Topic | 1.60× | ||
| 14 | Superhero Movie | Movies & TV | 1.56× | ||
| 15 | Fashion editor | Fashion & Accessoires | 1.54× | ||
| 16 | The Public Theater | Arts & Culture | 1.53× | ||
| 17 | The Bourne Supremacy (film) | Movies & TV | 1.52× | ||
| 18 | Columbia Pictures | Movies & TV | 1.51× | ||
| 19 | L.A. Noire | Games | 1.51× | ||
| 20 | So Ji-sub | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.77× | |
| Convenience Orientation | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Clothing has an estimated audience of 36,166,054 people in United Kingdom, concentrated in England and Greater London.
59.8% of Clothing fans are female, 40.2% are male, with an average age of 43.5 years.
Clothing fans show strongest brand affinity for Lily Tomlin (2×), Charli D’Amelio (1.63×), and Smiley (singer) (2.26×) over the country average.
Clothing fans in United Kingdom are most concentrated in England (reach ~27M), Greater London (reach ~4M), and Scotland (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Charli D’Amelio (1.63×), Smiley (singer) (2.26×), Superhero Movie (1.56×), and Columbia Pictures (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.