Rascasse Audience Intelligence

Clothing Audience in Mexico

A data profile of the people who buy, follow and care about Clothing in Mexico — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 14,230,294 people in Mexico.

#16among Lifestyle cluster in Mexico#20among Topic in Mexico#1in Fashion & Accessoires

The average Clothing fan in Mexico is 33.8 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Demographically, the Clothing audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothing profile in Mexico.

Audience size
14.2M
in Mexico
Gender
53.7%♀
46.3% male
Age
33.8
average years
Country rank
#37
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothing fans

53.7% are female, 46.3% are male, average age 33.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Clothing audience in Mexico
MetricValue
Female53.7%
Male46.3%
Average age33.8
Estimated audience size14,230,294
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Clothing audience in Mexico
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Clothing audience comes from Mexico.

Worldwide audience distribution share by country for Clothing
CountryShare
United States19.9%
Japan7.9%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothing audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Clothing fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~800K1.31×
02Baja California Sur~100K1.26×
03State of Mexico~2.5M1.16×
04Yucatan~300K1.13×
05Coahuila de Zaragoza~500K1.11×
06Jalisco~1M1.07×
07Puebla~800K1.07×
08Distrito Federal~2M1.05×
09Veracruz (state)~900K1.05×
10Guanajuato~700K1.01×
11Chihuahua~500K1.01×
12Aguascalientes~200K1.01×
13Nayarit~100K1.01×
14Michoacan de Ocampo~500K1.00×
15Hidalgo~300K1.00×
16Nuevo Leon~800K0.99×
17Chiapas~400K0.99×
18Zacatecas~200K0.99×
19Morelos~200K0.97×
20Durango~200K0.94×
21Guerrero~300K0.93×
22Tlaxcala~200K0.93×
23Colima~80K0.88×
24Campeche~80K0.75×
25Sinaloa~100K0.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
SustainabilityBALANCE0.70×
SpiritualityBALANCE0.70×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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