A data profile of the people who buy, follow and care about Clothing in France — modelled from more than twelve digital signal sources. Clothing has an estimated audience of 27,749,167 people in France.
The average Clothing fan in France is 42.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Mr. Bricolage, Le Bon Marché, Kiabi, with strongest over-indexing on Mr. Bricolage (2.69× the country average).
Demographically, the Clothing audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Clothing fan in France is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Mr. Bricolage.
The key figures that characterise the Clothing profile in France.
58.4% are female, 41.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.1 |
| Estimated audience size | 27,749,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Clothing audience comes from France.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| India | 4.8% |
Where the Clothing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~8M | 1.58× | |
| 02 | Provence-Alpes-Côte d'Azur | ~2.5M | 1.21× | |
| 03 | Hauts-de-France | ~2.5M | 1.08× | |
| 04 | Grand Est | ~2.5M | 1.07× | |
| 05 | Auvergne-Rhône-Alpes | ~3.5M | 1.04× | |
| 06 | Occitanie | ~2.5M | 1.00× | |
| 07 | Nouvelle-Aquitaine | ~2.5M | 0.99× | |
| 08 | Brittany | ~1M | 0.91× | |
| 09 | Normandy | ~1M | 0.90× | |
| 10 | Corsica | ~100K | 0.89× | |
| 11 | Pays de la Loire | ~1.5M | 0.88× | |
| 12 | Centre-Val de Loire | ~900K | 0.88× | |
| 13 | Bourgogne-Franche-Comté | ~900K | 0.84× |
The strongest cross-interests of the Clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stone Island | Fashion & Accessoires | 2.73× | ||
| 02 | Mr. Bricolage | Shopping | 2.69× | ||
| 03 | Claudie Pierlot | Fashion & Accessoires | 2.45× | ||
| 04 | Freestyle Motocross | Sports | 2.35× | ||
| 05 | Isabel Marant | Fashion & Accessoires | 2.34× | ||
| 06 | Afrobeat | Music & Radio | 2.21× | ||
| 07 | Comptoir des Cotonniers | Fashion & Accessoires | 2.19× | ||
| 08 | Pimkie | Shopping | 2.19× | ||
| 09 | Orelsan | Music & Radio | 2.17× | ||
| 10 | Le Bon Marché | Shopping | 2.15× | ||
| 11 | Petit Bateau | Fashion & Accessoires | 1.94× | ||
| 12 | Printemps | Fashion & Accessoires | 1.86× | ||
| 13 | Kiabi | Fashion & Accessoires | 1.70× | ||
| 14 | Maisons du Monde | Home & Garden | 1.69× | ||
| 15 | vertbaudet | Fashion & Accessoires | 1.67× | ||
| 16 | Braid | Home & Garden | 1.65× | ||
| 17 | Olympique Lyonnais | Sports | 1.61× | ||
| 18 | Roland Garros | Sports | 1.59× | ||
| 19 | FC Nantes | Sports | 1.58× | ||
| 20 | Natural skin care | Beauty & Wellness | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Convenience Orientation | PREMIUM | 0.72× | |
| Individualism | JOY | 0.75× |
Clothing has an estimated audience of 27,749,167 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
58.4% of Clothing fans are female, 41.6% are male, with an average age of 42.1 years.
Clothing fans show strongest brand affinity for Mr. Bricolage (2.69×), Le Bon Marché (2.15×), and Kiabi (1.7×) over the country average.
Clothing fans in France are most concentrated in Île-de-France (reach ~8M), Auvergne-Rhône-Alpes (reach ~3.5M), and Hauts-de-France (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Clothing itself, the audience over-indexes on Le Bon Marché (2.15×), Kiabi (1.7×), Afrobeat (2.21×), and Claudie Pierlot (2.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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