A data profile of the people who buy, follow and care about Braid in France — modelled from more than twelve digital signal sources. Braid has an estimated audience of 3,432,951 people in France.
The average Braid fan in France is 34.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (346.39× the country average).
Demographically, the Braid audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Braid fan in France is more female, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Braid profile in France.
69.7% are female, 30.3% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 34.7 |
| Estimated audience size | 3,432,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Braid audience comes from France.
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 4.9% |
| Japan | 4.6% |
Where the Braid audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.28× | |
| 02 | Grand Est | ~300K | 1.15× | |
| 03 | Centre-Val de Loire | ~100K | 1.06× | |
| 04 | Occitanie | ~300K | 0.98× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.96× | |
| 06 | Hauts-de-France | ~300K | 0.96× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.95× | |
| 08 | Normandy | ~200K | 0.91× | |
| 09 | Nouvelle-Aquitaine | ~300K | 0.89× | |
| 10 | Pays de la Loire | ~200K | 0.86× | |
| 11 | Brittany | ~100K | 0.82× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.79× | |
| 13 | Corsica | ~10K | 0.74× |
The strongest cross-interests of the Braid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 402.44× | ||
| 02 | Love & Sex | Kids & Family | 346.39× | ||
| 03 | Christmas Gift | Kids & Family | 48.90× | ||
| 04 | Christmas tree | Kids & Family | 39.12× | ||
| 05 | Girl power | Politics & Society | 29.34× | ||
| 06 | Sexology | Kids & Family | 23.07× | ||
| 07 | Ponytail | Fashion & Accessoires | 17.86× | ||
| 08 | Breast Cancer awareness | Health | 17.44× | ||
| 09 | Islamic banking | Business & Career | 17.23× | ||
| 10 | Raincoat | Fashion & Accessoires | 16.54× | ||
| 11 | Afro-textured hair | Beauty & Wellness | 14.95× | ||
| 12 | Teyana Taylor | Movies & TV | 14.37× | ||
| 13 | Sustainable products | Politics & Society | 10.37× | ||
| 14 | Time management | Business & Career | 8.64× | ||
| 15 | Hair Extensions | Beauty & Wellness | 8.18× | ||
| 16 | Hair dryer | Beauty & Wellness | 8.11× | ||
| 17 | Long hair | Beauty & Wellness | 5.37× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 5.17× | ||
| 19 | Maisons du Monde | Home & Garden | 4.52× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.48× | |
| Tradition | CONSERVATISM | 2.09× | |
| Patriotism | CONSERVATISM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Indulgence | JOY | 0.77× | |
| Family Orientation | CONSERVATISM | 0.99× |
Braid has an estimated audience of 3,432,951 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
69.7% of Braid fans are female, 30.3% are male, with an average age of 34.7 years.
Braid fans show strongest brand affinity for Love & Sex (346.39×), Christmas Gift (48.9×), and Christmas tree (39.12×) over the country average.
Braid fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Braid itself, the audience over-indexes on Christmas Gift (48.9×), Christmas tree (39.12×), Girl power (29.34×), and Selfridges (402.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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