Rascasse Audience Intelligence

Braid Audience in Germany

A data profile of the people who buy, follow and care about Braid in Germany — modelled from more than twelve digital signal sources. Braid has an estimated audience of 2,520,360 people in Germany.

#1572among Topic in Germany#216in Home & Garden

The average Braid fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Nail salon, Manicure, with strongest over-indexing on Müller (company) (3.98× the country average).

Demographically, the Braid audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Braid fan in Germany is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Müller (company).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Braid profile in Germany.

Audience size
2.5M
in Germany
Gender
73.0%♀
27.0% male
Age
32.8
average years
Country rank
#2627
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Braid fans

73.0% are female, 27.0% are male, average age 32.8.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Braid audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age32.8
Estimated audience size2,520,360
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Braid audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Braid audience comes from Germany.

Worldwide audience distribution share by country for Braid
CountryShare
United States34.2%
United Kingdom4.9%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Braid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Braid fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.20×
02Hamburg~70K1.19×
03Nordrhein-Westfalen~600K1.17×
04Bremen~30K1.16×
05Baden-Württemberg~400K1.09×
06Bayern~400K1.05×
07Rheinland-Pfalz~100K1.04×
08Berlin~100K1.04×
09Niedersachsen~300K1.03×
10Saarland~30K1.00×
11Schleswig-Holstein~90K0.94×
12Sachsen~100K0.84×
13Brandenburg~60K0.83×
14Thüringen~50K0.82×
15Sachsen-Anhalt~50K0.81×
16Mecklenburg-Vorpommern~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Braid, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Braid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Braid audience
#·InterestCategoryAffinity×
01Slim-fit pantsFashion & Accessoires7.02×
02Nail salonBeauty & Wellness5.80×
03Charlotte TilburyBeauty & Wellness5.48×
04Eye linerBeauty & Wellness5.36×
05Lip glossBeauty & Wellness5.11×
06Eye shadowBeauty & Wellness4.47×
07ManicureBeauty & Wellness4.36×
08Hair dryerBeauty & Wellness4.35×
09Hair ExtensionsBeauty & Wellness4.34×
10Eyelash extensionsBeauty & Wellness4.09×
11Artificial nailsBeauty & Wellness3.99×
12Müller (company)Food & Beverages3.98×
13Succulent plantHome & Garden3.78×
14Permanent makeupBeauty & Wellness3.38×
15Millie Bobby BrownMovies & TV3.27×
16Taylor SwiftMusic & Radio3.05×
17Chihuahua (dog)Pets & Animals2.70×
18Skin careBeauty & Wellness2.44×
19PrimarkShopping2.25×
20Do it yourself (DIY)Home & Garden2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Braid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Braid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.77×
Quality AwarenessPREMIUM1.61×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Braid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.92×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Braid have in Germany?

Braid has an estimated audience of 2,520,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Braid fans?

73.0% of Braid fans are female, 27.0% are male, with an average age of 32.8 years.

03

Which brands do Braid fans like most?

Braid fans show strongest brand affinity for Müller (company) (3.98×), Nail salon (5.8×), and Manicure (4.36×) over the country average.

04

Where do Braid fans live in Germany?

Braid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Braid fans also like?

Beyond Braid itself, the audience over-indexes on Nail salon (5.8×), Manicure (4.36×), Do it yourself (DIY) (2.19×), and Eye liner (5.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Braid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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