Braid Audience in Germany
Braid has an estimated audience of 2,520,360 people in Germany. 73.0% are female, 27.0% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Commercial mortgage, Homesteading, Cachorro, Preacher (comics).
The average Braid fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Commercial mortgage, Homesteading, with strongest over-indexing on Gil Ofarim (1.61× the country average). Demographically, the Braid audience skews more female with an average age of 32.8, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Braid fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 32.8 |
| Estimated audience size | 2,520,360 |
Audience persona
The typical Braid fan in Germany is more female, around 32.8 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 667,673 | 1.21× |
| Bayern | 435,905 | 1.08× |
| Baden-Württemberg | 383,975 | 1.12× |
| Niedersachsen | 258,519 | 1.06× |
| Hessen | 236,202 | 1.23× |
| Rheinland-Pfalz | 132,621 | 1.05× |
| Berlin | 120,998 | 1.07× |
| Sachsen | 104,412 | 0.84× |
| Schleswig-Holstein | 83,195 | 0.92× |
| Hamburg | 69,131 | 1.21× |
| Brandenburg | 63,788 | 0.82× |
| Thüringen | 50,188 | 0.78× |
| Sachsen-Anhalt | 49,302 | 0.75× |
| Mecklenburg-Vorpommern | 36,553 | 0.76× |
| Saarland | 29,331 | 0.95× |
| Bremen | 24,798 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.61× | Music & Radio |
| Commercial mortgage | 2.34× | Business & Career |
| Homesteading | 6.92× | Home & Garden |
| Cachorro | 3.6× | Pets & Animals |
| Preacher (comics) | 6.42× | Literature |
| Information sensitivity | 4.58× | Technology & Electronics |
| Bank account | 2.33× | Business & Career |
| Ipekyol | 2.94× | Shopping |
| Jeju Province | 9.76× | Travel & Leisure |
| Graham Greene (actor) | 2.64× | |
| Nurse education | 1.62× | Kids & Family |
| Ireen Sheer | 1.81× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
| Jason Clarke (actor) | 2.58× | Movies & TV |
| Sixx | 1.62× | Movies & TV |
| Hà Tĩnh | 6.7× | Travel & Leisure |
| Phil Campbell (musician) | 2.63× | Music & Radio |
| MS Mode | 3.47× | Fashion & Accessoires |
| Euphonium | 5.28× | Music & Radio |
| Molly Hatchet | 6.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.51 |
| Sustainability | BALANCE | 1.45 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Creativity | OPEN | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 4.9% |
| Japan | 4.6% |
See Braid audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Braid have in Germany?
Braid has an estimated audience of 2,520,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Braid fans?
73.0% of Braid fans are female, 27.0% are male, with an average age of 32.8 years.
Which brands do Braid fans like most?
Braid fans show strongest brand affinity for Gil Ofarim (1.61×), Commercial mortgage (2.34×), and Homesteading (6.92×) over the country average.
Where do Braid fans live in Germany?
Braid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 667,673), Bayern (reach 435,905), and Baden-Württemberg (reach 383,975). These three regions account for the largest share of the active audience.
What other brands do Braid fans also like?
Beyond Braid itself, the audience over-indexes on Commercial mortgage (2.34×), Homesteading (6.92×), Cachorro (3.6×), and Preacher (comics) (6.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.