Rascasse Audience Intelligence

Braid Audience in United States

A data profile of the people who buy, follow and care about Braid in United States — modelled from more than twelve digital signal sources. Braid has an estimated audience of 29,618,832 people in United States.

#654among Topic in United States#66in Home & Garden

The average Braid fan in United States is 33.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lace wig, Hair Extensions, Skin care, with strongest over-indexing on Lace wig (3.71× the country average).

Demographically, the Braid audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Braid fan in United States is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Lace wig.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Braid profile in United States.

Audience size
29.6M
in United States
Gender
69.3%♀
30.7% male
Age
33.9
average years
Country rank
#944
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Braid fans

69.3% are female, 30.7% are male, average age 33.9.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Braid audience in United States
MetricValue
Female69.3%
Male30.7%
Average age33.9
Estimated audience size29,618,832
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Braid audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Braid audience comes from United States.

Worldwide audience distribution share by country for Braid
CountryShare
United States34.2%
United Kingdom4.9%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Braid audience in United States is strongest.

Fig. 05

Top regions by affinity

Braid fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~2M2.86×
02Mississippi~600K2.27×
03Alabama~800K1.88×
04Louisiana~700K1.87×
05Georgia~1.5M1.85×
06Maryland~800K1.48×
07South Carolina~600K1.28×
08Arkansas~300K1.26×
09Texas~3M1.25×
10North Carolina~1M1.23×
11Florida~2.5M1.18×
12Tennessee~700K1.14×
13Delaware~90K1.14×
14Indiana~600K1.13×
15New York~2M1.12×
16Michigan~800K1.06×
17New Jersey~800K1.05×
18Connecticut~300K1.05×
19Ohio~1M1.04×
20Rhode Island~100K1.04×
21Pennsylvania~1M1.03×
22Missouri~500K1.02×
23Kentucky~400K1.01×
24Washington, District of Columbia~90K1.01×
25Illinois~1M1.00×
26Massachusetts~600K1.00×
27Oklahoma~300K0.98×
28Arizona~500K0.88×
29Nevada~200K0.86×
30Kansas~200K0.86×
31Alaska~50K0.81×
32Nebraska~100K0.80×
33Minnesota~300K0.78×
34Wisconsin~300K0.77×
35Iowa~200K0.77×
36West Virginia~100K0.77×
37California~2.5M0.74×
38Washington~400K0.70×
39Hawaii~90K0.70×
40North Dakota~40K0.69×
41South Dakota~50K0.67×
42New Mexico~100K0.66×
43Colorado~300K0.61×
44Maine~60K0.58×
45Oregon~200K0.57×
46Utah~100K0.56×
47Idaho~80K0.55×
48New Hampshire~60K0.53×
49Montana~40K0.52×
50Vermont~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Braid, United States
0.50×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Braid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Braid audience
#·InterestCategoryAffinity×
01Afro-textured hairBeauty & Wellness5.29×
02Teyana TaylorMovies & TV5.21×
03Artificial nailsBeauty & Wellness4.25×
04Eyelash extensionsBeauty & Wellness4.00×
05Long hairBeauty & Wellness3.80×
06Lace wigBeauty & Wellness3.71×
07Nail salonBeauty & Wellness3.71×
08Hair ExtensionsBeauty & Wellness3.62×
09Hair straighteningBeauty & Wellness3.57×
10Hair conditionerBeauty & Wellness3.52×
11ManicureBeauty & Wellness3.44×
12Hair careBeauty & Wellness2.99×
13Skin careBeauty & Wellness2.67×
14Personal careHealth2.53×
15Google DriveTechnology & Electronics2.40×
16Do it yourself (DIY)Home & Garden1.91×
17Beauty salonsBeauty & Wellness1.78×
18TikTokInternet & Social Media1.70×
19Hair productsBeauty & Wellness1.67×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Braid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Braid audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Career OrientationPOWER1.39×
Price SensitivityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Braid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Quality AwarenessPREMIUM0.81×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Braid have in United States?

Braid has an estimated audience of 29,618,832 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Braid fans?

69.3% of Braid fans are female, 30.7% are male, with an average age of 33.9 years.

03

Which brands do Braid fans like most?

Braid fans show strongest brand affinity for Lace wig (3.71×), Hair Extensions (3.62×), and Skin care (2.67×) over the country average.

04

Where do Braid fans live in United States?

Braid fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Braid fans also like?

Beyond Braid itself, the audience over-indexes on Hair Extensions (3.62×), Skin care (2.67×), Hair care (2.99×), and Google Drive (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Braid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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