Braid Audience in United States

Braid has an estimated audience of 29,618,832 people in United States. 69.3% are female, 30.7% are male, average age 33.9. Top regions: Texas, Virginia, California. Top brand affinities: Hair Extensions, Artificial nails, Afro-textured hair, Houston Astros, Nail salon.

The average Braid fan in United States is 33.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, California. Top brand affinities include Hair Extensions, Artificial nails, Afro-textured hair, with strongest over-indexing on Hair Extensions (4.41× the country average). Demographically, the Braid audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Braid fans

Demographic split for Braid audience in United States
MetricValue
Female69.3%
Male30.7%
Average age33.9
Estimated audience size29,618,832

Audience persona

The typical Braid fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Extensions.

Top regions in United States

Top regions ranked by reach for Braid in United States
RegionReachAffinity
Texas3,218,1941.26×
Virginia3,154,0454.37×
California2,477,9880.76×
Florida2,385,3341.19×
New York1,911,4871.15×
Georgia1,719,5311.88×
North Carolina1,094,1041.23×
Pennsylvania1,014,5641.02×
Illinois974,7140.99×
Ohio944,1581.03×
Michigan814,8551.05×
New Jersey796,6061.06×
Alabama757,4891.83×
Maryland738,8781.45×
Louisiana692,5481.81×
Tennessee687,2971.16×
Indiana603,7611.12×
Massachusetts583,1731×
South Carolina563,8931.27×
Mississippi528,8742.17×
Arizona525,7690.87×
Missouri484,4841.01×
Washington418,4310.7×
Kentucky361,1860.97×
Wisconsin331,6900.74×
Minnesota327,1750.77×
Oklahoma314,1020.96×
Connecticut311,9951.05×
Arkansas287,5361.18×
Colorado280,9570.6×
Nevada240,0240.84×
Kansas192,3190.82×
Oregon188,2870.55×
Iowa176,6850.72×
Utah142,1750.54×
Nebraska112,1310.75×
West Virginia97,5430.71×
New Mexico92,1400.62×
Rhode Island90,0880.96×
Delaware87,8291.07×
Washington, District of Columbia86,2280.97×
Hawaii81,8220.64×
Idaho76,3860.51×
New Hampshire56,3190.48×
Maine55,0390.52×
Alaska44,6000.7×
South Dakota39,0520.57×
Montana37,1280.45×
North Dakota35,2330.58×
Vermont20,2930.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Braid audience
BrandAffinityCategory
Hair Extensions4.41×Beauty & Wellness
Artificial nails5.5×Beauty & Wellness
Afro-textured hair7.1×Beauty & Wellness
Houston Astros5.32×Sports
Nail salon4.36×Beauty & Wellness
Do it yourself (DIY)1.98×Home & Garden
Hair care2.88×Beauty & Wellness
Skin care2.54×Beauty & Wellness
Lip gloss5.52×Beauty & Wellness
Hobby Lobby2.16×Home & Garden
Eyelash extensions3.84×Beauty & Wellness
Nail art4.02×Beauty & Wellness
Manicure3.57×Beauty & Wellness
Personal care2.38×Health
Eyebrow3.5×Beauty & Wellness
Scooby-Doo2.78×Movies & TV
Teyana Taylor4.97×Movies & TV
Atlanta Hawks4.72×Sports
Nail polish3.53×Beauty & Wellness
Google Drive2.01×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Braid audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.42
Social Media UsageJOY1.18
ExtroversionTHRILL1.13
Early Adopter MentalityPOWER1.13
Healthy LifestyleBALANCE1.09
MindfulnessBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Braid
CountryShare
United States34.2%
United Kingdom4.9%
Japan4.6%

See Braid audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Braid have in United States?

Braid has an estimated audience of 29,618,832 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Braid fans?

69.3% of Braid fans are female, 30.7% are male, with an average age of 33.9 years.

Which brands do Braid fans like most?

Braid fans show strongest brand affinity for Hair Extensions (4.41×), Artificial nails (5.5×), and Afro-textured hair (7.1×) over the country average.

Where do Braid fans live in United States?

Braid fans in United States are most concentrated in Texas (reach 3,218,194), Virginia (reach 3,154,045), and California (reach 2,477,988). These three regions account for the largest share of the active audience.

What other brands do Braid fans also like?

Beyond Braid itself, the audience over-indexes on Artificial nails (5.5×), Afro-textured hair (7.1×), Houston Astros (5.32×), and Nail salon (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.