Long hair Audience in United States

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Long hair has an estimated audience of 22,842,501 people in United States. 68.2% are female, 31.8% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Hair Extensions, Hair straightening, Beauty, Hair Stylists.

The average Long hair fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Hair Extensions, Hair straightening, with strongest over-indexing on Curly Hair (7.52× the country average). Demographically, the Long hair audience skews more female with an average age of 34.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Long hair fans

Demographic split for Long hair audience in United States
MetricValue
Female68.2%
Male31.8%
Average age34.2
Estimated audience size22,842,501

Audience persona

The typical Long hair fan in United States is more female, around 34.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for Long hair in United States
RegionReachAffinity
California2,875,8191.14×
Texas2,413,9171.23×
Florida1,377,6000.89×
New York1,181,2170.93×
Pennsylvania794,4571.03×
Illinois760,7581×
North Carolina739,0341.08×
Ohio722,8921.03×
Georgia719,9511.02×
Virginia599,1191.08×
Michigan583,5560.98×
New Jersey549,4740.95×
Tennessee491,0111.07×
Arizona473,7621.02×
Washington467,3521.02×
Indiana465,5211.12×
Massachusetts402,0360.89×
Missouri380,7411.03×
Maryland363,6270.93×
Alabama360,8831.13×
Colorado338,3330.94×
South Carolina336,0040.98×
Kentucky331,9941.16×
Oklahoma324,4071.28×
Wisconsin316,6870.92×
Minnesota312,0170.95×
Louisiana309,9351.05×
Oregon260,4500.99×
Utah238,3931.17×
Nevada222,8531.01×
Connecticut216,9830.95×
Arkansas216,5541.15×
Mississippi188,5581×
Kansas187,2931.04×
Iowa183,1940.97×
New Mexico131,5151.15×
West Virginia123,9161.16×
Idaho122,9421.07×
Nebraska119,3981.04×
Hawaii103,8921.06×
New Hampshire80,5850.9×
Maine74,1030.91×
Montana56,5720.89×
Alaska52,6321.08×
Rhode Island52,1480.72×
Delaware49,9840.79×
South Dakota48,3640.92×
North Dakota44,9500.96×
Washington, District of Columbia43,2020.63×
Vermont31,6560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long hair audience
BrandAffinityCategory
Curly Hair7.52×Beauty & Wellness
Hair Extensions7.31×Beauty & Wellness
Hair straightening5.73×Beauty & Wellness
Beauty1.75×Beauty & Wellness
Hair Stylists7.74×Beauty & Wellness
Braid3.8×Home & Garden
Lace wig3.7×Beauty & Wellness
Hair products2.21×Beauty & Wellness
natural hair6.63×Beauty & Wellness
Hair tutorials7.58×Beauty & Wellness
Makeup &hair4.97×Beauty & Wellness
Makeup Tutorials3.58×Beauty & Wellness
Self care2.4×Health
Human hair growth3.31×Health
TikTok1.54×Internet & Social Media
Rhianna (singer)4.64×Music & Radio
Hair colorist6.34×Beauty & Wellness
Hair conditioner3.1×Beauty & Wellness
Hair care2.32×Beauty & Wellness
Livemusic2.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long hair audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.47
Design AffinityPREMIUM1.27
Pet OwnershipJOY1.19
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Long hair
CountryShare
United States20.8%
Japan16.6%
China6.1%

See Long hair audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Long hair have in United States?

Long hair has an estimated audience of 22,842,501 people in United States, concentrated in California and Texas.

What is the gender split and age of Long hair fans?

68.2% of Long hair fans are female, 31.8% are male, with an average age of 34.2 years.

Which brands do Long hair fans like most?

Long hair fans show strongest brand affinity for Curly Hair (7.52×), Hair Extensions (7.31×), and Hair straightening (5.73×) over the country average.

Where do Long hair fans live in United States?

Long hair fans in United States are most concentrated in California (reach 2,875,819), Texas (reach 2,413,917), and Florida (reach 1,377,600). These three regions account for the largest share of the active audience.

What other brands do Long hair fans also like?

Beyond Long hair itself, the audience over-indexes on Hair Extensions (7.31×), Hair straightening (5.73×), Beauty (1.75×), and Hair Stylists (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.