Rascasse Audience Intelligence

Long hair Audience in United States

A data profile of the people who buy, follow and care about Long hair in United States — modelled from more than twelve digital signal sources. Long hair has an estimated audience of 22,842,501 people in United States.

#2among Hairstyle in United States#949among Topic in United States#29in Beauty & Wellness

The average Long hair fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, Hair Extensions, Hair straightening, with strongest over-indexing on Curly Hair (7.52× the country average).

Demographically, the Long hair audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long hair fan in United States is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Curly Hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long hair profile in United States.

Audience size
22.8M
in United States
Gender
68.2%♀
31.8% male
Age
34.2
average years
Country rank
#1389
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long hair fans

68.2% are female, 31.8% are male, average age 34.2.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Long hair audience in United States
MetricValue
Female68.2%
Male31.8%
Average age34.2
Estimated audience size22,842,501
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Long hair audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3919%
40-4916%
50+11%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Long hair audience comes from United States.

Worldwide audience distribution share by country for Long hair
CountryShare
United States20.8%
Japan16.6%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long hair audience in United States is strongest.

Fig. 05

Top regions by affinity

Long hair fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.19×
02Texas~2.5M1.17×
03West Virginia~100K1.17×
04New Mexico~100K1.15×
05Kentucky~300K1.14×
06Utah~200K1.14×
07Alabama~400K1.13×
08Arkansas~200K1.12×
09California~3M1.10×
10Alaska~50K1.09×
11Indiana~500K1.08×
12Idaho~100K1.08×
13Nebraska~100K1.07×
14Tennessee~500K1.06×
15Hawaii~100K1.06×
16Virginia~600K1.05×
17North Carolina~700K1.04×
18Kansas~200K1.03×
19Pennsylvania~800K1.02×
20Missouri~400K1.02×
21Louisiana~300K1.02×
22Ohio~700K1.01×
23South Dakota~50K1.01×
24Arizona~500K1.00×
25Mississippi~200K1.00×
26Iowa~200K1.00×
27North Dakota~50K0.98×
28Washington~400K0.97×
29South Carolina~300K0.97×
30Nevada~200K0.97×
31Montana~60K0.97×
32Illinois~700K0.96×
33Georgia~700K0.96×
34Oregon~300K0.96×
35New Hampshire~90K0.96×
36Maine~80K0.96×
37Connecticut~200K0.95×
38Michigan~600K0.94×
39New Jersey~500K0.94×
40Minnesota~300K0.94×
41Colorado~300K0.93×
42Vermont~40K0.93×
43Maryland~400K0.90×
44Wisconsin~300K0.90×
45New York~1M0.89×
46Massachusetts~400K0.89×
47Delaware~60K0.89×
48Florida~1.5M0.88×
49Rhode Island~60K0.86×
50Washington, District of Columbia~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Long hair, United States
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long hair audience
#·InterestCategoryAffinity×
01Hair StylistsBeauty & Wellness7.74×
02Hair tutorialsBeauty & Wellness7.58×
03Curly HairBeauty & Wellness7.52×
04Hair ExtensionsBeauty & Wellness7.31×
05natural hairBeauty & Wellness6.63×
06Hair coloristBeauty & Wellness6.34×
07Hair straighteningBeauty & Wellness5.73×
08Makeup &hairBeauty & Wellness4.97×
09Rhianna (singer)Music & Radio4.64×
10BraidHome & Garden3.80×
11Lace wigBeauty & Wellness3.70×
12Makeup TutorialsBeauty & Wellness3.58×
13Human hair growthHealth3.31×
14Hair conditionerBeauty & Wellness3.10×
15LivemusicMusic & Radio2.48×
16Self careHealth2.40×
17Hair careBeauty & Wellness2.32×
18Hair productsBeauty & Wellness2.21×
19BeautyBeauty & Wellness1.75×
20TikTokInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long hair audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.51×
ExtroversionTHRILL1.33×
Luxury OrientationPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long hair audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
PatriotismCONSERVATISM0.61×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long hair have in United States?

Long hair has an estimated audience of 22,842,501 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Long hair fans?

68.2% of Long hair fans are female, 31.8% are male, with an average age of 34.2 years.

03

Which brands do Long hair fans like most?

Long hair fans show strongest brand affinity for Curly Hair (7.52×), Hair Extensions (7.31×), and Hair straightening (5.73×) over the country average.

04

Where do Long hair fans live in United States?

Long hair fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Long hair fans also like?

Beyond Long hair itself, the audience over-indexes on Hair Extensions (7.31×), Hair straightening (5.73×), Beauty (1.75×), and Hair Stylists (7.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in United States

See Long hair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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