Trenza Audience in United States

Trenza has an estimated audience of 2,242,431 people in United States. 85.1% are female, 14.9% are male, average age 37.2. Top regions: Texas, Florida, New York. Top brand affinities: Lace wig, Curling, Hair conditioner, Eyelash extensions, Teyana Taylor.

The average Trenza fan in United States is 37.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Lace wig, Curling, Hair conditioner, with strongest over-indexing on Lace wig (3.44× the country average). Demographically, the Trenza audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

Demographics of Trenza fans

Demographic split for Trenza audience in United States
MetricValue
Female85.1%
Male14.9%
Average age37.2
Estimated audience size2,242,431

Audience persona

The typical Trenza fan in United States is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Lace wig.

Top regions in United States

Top regions ranked by reach for Trenza in United States
RegionReachAffinity
Texas391,8652.03×
Florida356,5172.35×
New York312,2112.49×
California297,7111.21×
New Jersey156,8962.75×
Pennsylvania102,1001.35×
Georgia99,0291.43×
Illinois90,9671.22×
North Carolina85,4611.27×
Massachusetts84,6051.92×
Maryland61,8461.6×
Tennessee58,2031.29×
Virginia56,7831.04×
Ohio47,5340.69×
Indiana42,2581.03×
Connecticut41,1611.83×
Colorado40,8741.16×
Arizona39,8400.87×
Louisiana39,7851.38×
South Carolina34,5481.02×
Washington31,3920.7×
Kentucky27,4370.98×
Alabama27,4160.88×
Wisconsin25,2080.75×
Utah24,7401.23×
Michigan24,2190.41×
Nevada22,5221.04×
Minnesota22,2530.69×
Oklahoma21,0840.85×
Missouri18,8630.52×
Oregon16,2870.63×
Rhode Island15,4822.17×
Kansas14,9060.84×
Arkansas14,0070.76×
Iowa11,1850.61×
Nebraska10,7150.95×
Mississippi10,1070.55×
New Mexico9,1030.81×
Washington, District of Columbia6,2320.92×
Delaware5,1870.84×
Idaho5,1750.46×
New Hampshire4,1460.47×
South Dakota2,9870.58×
West Virginia2,3580.23×
Alaska1,9310.4×
Maine1,8990.24×
Hawaii1,8210.19×
North Dakota1,7000.37×
Montana1,5870.26×
Wyoming1,5650.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trenza audience
BrandAffinityCategory
Lace wig3.44×Beauty & Wellness
Curling10.73×Sports
Hair conditioner3.38×Beauty & Wellness
Eyelash extensions3.36×Beauty & Wellness
Teyana Taylor4.66×Movies & TV
Dentistry2.59×Business & Career
Goyard10.3×Fashion & Accessoires
Hair care2.25×Beauty & Wellness
Hair iron3.12×Beauty & Wellness
Skin care1.93×Beauty & Wellness
Hair coloring2.69×Beauty & Wellness
Melanin4.91×Beauty & Wellness
Belvedere (vodka)10.93×Food & Beverages
Hair straightening2.63×Beauty & Wellness
Livemusic2.19×Music & Radio
Artificial nails3.3×Beauty & Wellness
Afro-textured hair4.31×Beauty & Wellness
Hormone3.26×Health
Walgreens1.55×Shopping
Nail salon2.87×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trenza audience
TraitClusterScore
Price SensitivityPREMIUM1.24
CreativityOPEN1.18
IndulgenceJOY1.15
Career OrientationPOWER1.08
Family OrientationCONSERVATISM1.08
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Trenza
CountryShare
United States31.9%
Ukraine9.2%
Colombia9.0%

See Trenza audiences in other countries

More Hairstyle audiences in United States

Frequently asked questions

How many fans does Trenza have in United States?

Trenza has an estimated audience of 2,242,431 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Trenza fans?

85.1% of Trenza fans are female, 14.9% are male, with an average age of 37.2 years.

Which brands do Trenza fans like most?

Trenza fans show strongest brand affinity for Lace wig (3.44×), Curling (10.73×), and Hair conditioner (3.38×) over the country average.

Where do Trenza fans live in United States?

Trenza fans in United States are most concentrated in Texas (reach 391,865), Florida (reach 356,517), and New York (reach 312,211). These three regions account for the largest share of the active audience.

What other brands do Trenza fans also like?

Beyond Trenza itself, the audience over-indexes on Curling (10.73×), Hair conditioner (3.38×), Eyelash extensions (3.36×), and Teyana Taylor (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trenza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.