Rascasse Audience Intelligence

Trenza Audience in United States

A data profile of the people who buy, follow and care about Trenza in United States — modelled from more than twelve digital signal sources. Trenza has an estimated audience of 2,242,431 people in United States.

#4among Hairstyle in United States#5953among Topic in United States#197in Beauty & Wellness

The average Trenza fan in United States is 37.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Eyelash extensions, Melanin, Lace wig, with strongest over-indexing on Eyelash extensions (3.33× the country average).

Demographically, the Trenza audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trenza fan in United States is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trenza profile in United States.

Audience size
2.2M
in United States
Gender
85.1%♀
14.9% male
Age
37.2
average years
Country rank
#12986
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trenza fans

85.1% are female, 14.9% are male, average age 37.2.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for Trenza audience in United States
MetricValue
Female85.1%
Male14.9%
Average age37.2
Estimated audience size2,242,431
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Trenza audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4921%
50+16%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Trenza audience comes from United States.

Worldwide audience distribution share by country for Trenza
CountryShare
United States31.6%
Colombia9.9%
Ukraine9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trenza audience in United States is strongest.

Fig. 05

Top regions by affinity

Trenza fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.64×
02New York~300K2.29×
03Florida~300K2.21×
04Rhode Island~10K1.95×
05Texas~400K1.92×
06Massachusetts~80K1.83×
07Connecticut~40K1.70×
08Maryland~60K1.54×
09Pennsylvania~100K1.38×
10Georgia~90K1.36×
11Louisiana~40K1.33×
12Tennessee~60K1.24×
13North Carolina~80K1.19×
14Illinois~90K1.15×
15California~300K1.14×
16Utah~20K1.13×
17Colorado~40K1.07×
18Virginia~60K1.06×
19South Carolina~30K1.03×
20Nevada~20K1.03×
21Indiana~40K1.02×
22Washington, District of Columbia~7K1.01×
23Nebraska~10K0.99×
24Alabama~30K0.98×
25Delaware~6K0.97×
26Kentucky~30K0.96×
27New Mexico~10K0.89×
28South Dakota~5K0.88×
29Alaska~4K0.88×
30Vermont~3K0.88×
31Arizona~40K0.87×
32Oklahoma~20K0.87×
33Kansas~20K0.87×
34North Dakota~4K0.87×
35Arkansas~20K0.84×
36Montana~5K0.84×
37Hawaii~8K0.81×
38West Virginia~8K0.80×
39Maine~6K0.80×
40Wisconsin~30K0.79×
41Iowa~10K0.78×
42Mississippi~10K0.78×
43New Hampshire~7K0.78×
44Idaho~9K0.77×
45Minnesota~20K0.75×
46Washington~30K0.72×
47Oregon~20K0.72×
48Ohio~50K0.70×
49Missouri~20K0.63×
50Michigan~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Trenza, United States
0.52×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trenza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trenza audience
#·InterestCategoryAffinity×
01MelaninBeauty & Wellness5.37×
02Teyana TaylorMovies & TV4.50×
03Eyelash extensionsBeauty & Wellness3.33×
04Hair ironBeauty & Wellness2.95×
05Hair conditionerBeauty & Wellness2.77×
06Lace wigBeauty & Wellness2.65×
07Hair coloringBeauty & Wellness2.63×
08Internet celebrityInternet & Social Media2.56×
09ManicureBeauty & Wellness2.52×
10Children's clothingFashion & Accessoires2.35×
11Hair careBeauty & Wellness2.22×
12TMZInternet & Social Media2.03×
13Skin careBeauty & Wellness1.93×
14Discount storesShopping1.93×
15SephoraShopping1.75×
16FragrancesBeauty & Wellness1.72×
17Shopping mallsShopping1.72×
18Beauty salonsBeauty & Wellness1.67×
19Pizza HutFood & Beverages1.61×
20WalgreensShopping1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trenza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trenza audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
Price SensitivityPREMIUM1.67×
IndulgenceJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trenza audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trenza have in United States?

Trenza has an estimated audience of 2,242,431 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Trenza fans?

85.1% of Trenza fans are female, 14.9% are male, with an average age of 37.2 years.

03

Which brands do Trenza fans like most?

Trenza fans show strongest brand affinity for Eyelash extensions (3.33×), Melanin (5.37×), and Lace wig (2.65×) over the country average.

04

Where do Trenza fans live in United States?

Trenza fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trenza fans also like?

Beyond Trenza itself, the audience over-indexes on Melanin (5.37×), Lace wig (2.65×), Teyana Taylor (4.5×), and TMZ (2.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trenza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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