Hair coloring Audience in United States

Hair coloring logo

Hair coloring has an estimated audience of 25,872,360 people in United States. 73.3% are female, 26.7% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Eyelash extensions, Walgreens, Hair products, Hair care, Hair Extensions.

The average Hair coloring fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eyelash extensions, Walgreens, Hair products, with strongest over-indexing on Eyelash extensions (3.68× the country average). Demographically, the Hair coloring audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair coloring fans

Demographic split for Hair coloring audience in United States
MetricValue
Female73.3%
Male26.7%
Average age35.4
Estimated audience size25,872,360

Audience persona

The typical Hair coloring fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyelash extensions.

Top regions in United States

Top regions ranked by reach for Hair coloring in United States
RegionReachAffinity
California3,170,4411.11×
Texas2,704,5471.22×
Florida1,649,7500.94×
New York1,568,9071.09×
Pennsylvania908,6071.04×
Ohio907,4121.14×
Illinois880,6261.02×
Georgia875,4801.1×
North Carolina839,9291.08×
Virginia681,8361.08×
Michigan651,0260.96×
New Jersey591,7740.9×
Washington569,5911.1×
Indiana560,7341.19×
Tennessee559,8721.08×
Arizona520,5270.99×
Massachusetts446,9330.88×
Maryland438,8770.99×
Missouri435,5541.04×
Kentucky424,7821.31×
Alabama404,9411.12×
Colorado382,1920.94×
South Carolina371,2320.95×
Minnesota357,4890.96×
Oklahoma353,1451.23×
Louisiana348,0201.04×
Wisconsin347,4710.89×
Oregon284,6650.96×
Nevada263,4891.05×
Mississippi247,8991.16×
Arkansas233,6041.1×
Utah224,4210.97×
Connecticut220,2720.85×
Kansas213,5191.05×
Iowa205,2460.96×
West Virginia160,5321.33×
Nebraska138,8821.07×
Hawaii134,1211.21×
New Mexico130,6761.01×
Idaho127,0100.98×
New Hampshire83,2890.82×
Maine75,4350.81×
Delaware58,0020.81×
Rhode Island57,3520.7×
Montana55,8600.78×
South Dakota53,8910.9×
Washington, District of Columbia53,7080.69×
North Dakota51,6060.97×
Alaska50,6430.92×
Wyoming31,8370.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair coloring audience
BrandAffinityCategory
Eyelash extensions3.68×Beauty & Wellness
Walgreens2.01×Shopping
Hair products1.6×Beauty & Wellness
Hair care2.32×Beauty & Wellness
Hair Extensions2.74×Beauty & Wellness
Hairstyle1.88×Beauty & Wellness
Hair conditioner2.94×Beauty & Wellness
Eyelash2.66×Beauty & Wellness
Dollar Tree1.74×Shopping
Curly Hair2.6×Beauty & Wellness
Macy's1.67×Shopping
CVS Pharmacy2.02×Shopping
Nail art3.03×Beauty & Wellness
Braid2.38×Home & Garden
Hair straightening2.49×Beauty & Wellness
Skin care1.71×Beauty & Wellness
Sephora1.68×Shopping
Pedicure2.77×Beauty & Wellness
Burlington2.05×Fashion & Accessoires
Hair follicle2.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair coloring audience
TraitClusterScore
Luxury OrientationPREMIUM1.77
Risk AppetiteTHRILL1.43
Price SensitivityPREMIUM1.24
Early Adopter MentalityPOWER1.21
CreativityOPEN1.19
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Hair coloring
CountryShare
United States16.8%
Japan11.3%
China6.6%

See Hair coloring audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair coloring have in United States?

Hair coloring has an estimated audience of 25,872,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair coloring fans?

73.3% of Hair coloring fans are female, 26.7% are male, with an average age of 35.4 years.

Which brands do Hair coloring fans like most?

Hair coloring fans show strongest brand affinity for Eyelash extensions (3.68×), Walgreens (2.01×), and Hair products (1.6×) over the country average.

Where do Hair coloring fans live in United States?

Hair coloring fans in United States are most concentrated in California (reach 3,170,441), Texas (reach 2,704,547), and Florida (reach 1,649,750). These three regions account for the largest share of the active audience.

What other brands do Hair coloring fans also like?

Beyond Hair coloring itself, the audience over-indexes on Walgreens (2.01×), Hair products (1.6×), Hair care (2.32×), and Hair Extensions (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.