Rascasse Audience Intelligence

Hair coloring Audience in United States

A data profile of the people who buy, follow and care about Hair coloring in United States — modelled from more than twelve digital signal sources. Hair coloring has an estimated audience of 25,872,360 people in United States.

#5among Hair in United States#795among Topic in United States#22in Beauty & Wellness

The average Hair coloring fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyelash extensions, Walgreens, Hair products, with strongest over-indexing on Eyelash extensions (3.68× the country average).

Demographically, the Hair coloring audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair coloring fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair coloring profile in United States.

Audience size
25.9M
in United States
Gender
73.3%♀
26.7% male
Age
35.4
average years
Country rank
#1168
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair coloring fans

73.3% are female, 26.7% are male, average age 35.4.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Hair coloring audience in United States
MetricValue
Female73.3%
Male26.7%
Average age35.4
Estimated audience size25,872,360
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Hair coloring audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Hair coloring audience comes from United States.

Worldwide audience distribution share by country for Hair coloring
CountryShare
United States16.8%
Japan11.3%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair coloring audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair coloring fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.38×
02Kentucky~400K1.26×
03Oklahoma~400K1.24×
04Texas~2.5M1.19×
05Hawaii~100K1.19×
06Arkansas~200K1.17×
07Mississippi~200K1.16×
08Indiana~500K1.15×
09Alabama~400K1.12×
10Washington~600K1.08×
11Ohio~900K1.07×
12Tennessee~600K1.07×
13Nebraska~100K1.07×
14California~3M1.06×
15Virginia~700K1.06×
16Georgia~800K1.05×
17Louisiana~400K1.05×
18Kansas~200K1.04×
19New Mexico~100K1.04×
20North Carolina~800K1.03×
21Missouri~400K1.03×
22Nevada~300K1.02×
23Alaska~60K1.02×
24Pennsylvania~900K1.01×
25Idaho~100K1.01×
26North Dakota~50K1.01×
27New York~1.5M0.99×
28Utah~200K0.99×
29South Dakota~60K0.98×
30Arizona~500K0.97×
31South Carolina~400K0.97×
32Iowa~200K0.97×
33Illinois~800K0.96×
34Maryland~400K0.96×
35Minnesota~400K0.96×
36Oregon~300K0.95×
37Wyoming~40K0.95×
38Michigan~600K0.94×
39Florida~1.5M0.92×
40Wisconsin~300K0.90×
41Colorado~400K0.89×
42Maine~80K0.88×
43New Jersey~600K0.87×
44Montana~60K0.87×
45Delaware~60K0.87×
46Connecticut~200K0.85×
47Massachusetts~400K0.84×
48New Hampshire~90K0.83×
49Rhode Island~60K0.78×
50Washington, District of Columbia~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Hair coloring, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair coloring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair coloring audience
#·InterestCategoryAffinity×
01Eyelash extensionsBeauty & Wellness3.68×
02Nail artBeauty & Wellness3.03×
03Hair conditionerBeauty & Wellness2.94×
04PedicureBeauty & Wellness2.77×
05Hair ExtensionsBeauty & Wellness2.74×
06EyelashBeauty & Wellness2.66×
07Curly HairBeauty & Wellness2.60×
08Hair straighteningBeauty & Wellness2.49×
09BraidHome & Garden2.38×
10Hair careBeauty & Wellness2.32×
11Hair follicleBeauty & Wellness2.16×
12BurlingtonFashion & Accessoires2.05×
13CVS PharmacyShopping2.02×
14WalgreensShopping2.01×
15HairstyleBeauty & Wellness1.88×
16Dollar TreeShopping1.74×
17Skin careBeauty & Wellness1.71×
18SephoraShopping1.68×
19Macy'sShopping1.67×
20Hair productsBeauty & Wellness1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair coloring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair coloring audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.31×
Price SensitivityPREMIUM1.24×
Quality AwarenessPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair coloring audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Risk AppetiteTHRILL0.78×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair coloring have in United States?

Hair coloring has an estimated audience of 25,872,360 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair coloring fans?

73.3% of Hair coloring fans are female, 26.7% are male, with an average age of 35.4 years.

03

Which brands do Hair coloring fans like most?

Hair coloring fans show strongest brand affinity for Eyelash extensions (3.68×), Walgreens (2.01×), and Hair products (1.6×) over the country average.

04

Where do Hair coloring fans live in United States?

Hair coloring fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hair coloring fans also like?

Beyond Hair coloring itself, the audience over-indexes on Walgreens (2.01×), Hair products (1.6×), Hair care (2.32×), and Hair Extensions (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair coloring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair coloring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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