Top 50 Hairs in United States
This curated ranking covers the 50 largest hairs in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 52 hairs tracked in United States, the 50 ranked here account for the largest measured audience reach. Hair products, Hair care and Hair follicle lead the list with a combined estimated audience of 153,803,508 people. Across all 50 entries the average audience size is 8,435,563, and the largest, Hair products, reaches around 85,086,183 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each hair, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hair products |
85,086,183 | 18.7% | Hair | Beauty & Wellness |
| 2 |  Hair care |
39,609,519 | 17.3% | Hair | Beauty & Wellness |
| 3 |  Hair follicle |
29,107,806 | 31.0% | Hair | Beauty & Wellness |
| 4 |  Shampoo |
27,107,282 | 15.0% | Hair | Beauty & Wellness |
| 5 |  Hair coloring |
25,872,360 | 16.8% | Hair | Beauty & Wellness |
| 6 |  Hair straightening |
24,517,718 | 20.4% | Hair | Beauty & Wellness |
| 7 |  Hair conditioner |
22,486,868 | 17.1% | Hair | Beauty & Wellness |
| 8 |  Hair iron |
19,572,682 | 19.2% | Hair | Beauty & Wellness |
| 9 |  Keratin |
19,378,084 | 18.4% | Hair | Beauty & Wellness |
| 10 |  Hair dryer |
18,088,430 | 17.5% | Hair | Beauty & Wellness |
| 11 |  Hairbrush |
16,169,475 | 19.3% | Hair | Beauty & Wellness |
| 12 |  Human hair color |
9,846,462 | 18.8% | Hair | Beauty & Wellness |
| 13 |  Brush |
9,384,486 | 32.9% | Hair | Beauty & Wellness |
| 14 |  Afro-textured hair |
8,541,793 | 52.8% | Hair | Beauty & Wellness |
| 15 |  Hair Stylists |
7,361,517 | 33.7% | Hair | Beauty & Wellness |
| 16 |  Blond |
6,671,033 | 20.9% | Hair | Beauty & Wellness |
| 17 |  Hair colorist |
5,521,765 | 19.8% | Hair | Beauty & Wellness |
| 18 |  Hair tutorials |
5,508,869 | 24.9% | Hair | Beauty & Wellness |
| 19 |  Bleach |
4,386,937 | 18.1% | Hair | Home & Garden |
| 20 |  Red hair |
3,859,682 | 23.4% | Hair | Beauty & Wellness |
| 21 |  Management of hair loss |
2,765,061 | 32.9% | Hair | Beauty & Wellness |
| 22 |  Blade |
2,701,002 | 35.5% | Hair | Beauty & Wellness |
| 23 |  Crest (toothpaste) |
2,496,000 | 28.0% | Hair | Beauty & Wellness |
| 24 |  Brown hair |
2,241,139 | 15.5% | Hair | Beauty & Wellness |
| 25 |  Hair spray |
2,142,651 | 15.4% | Hair | Beauty & Wellness |
| 26 |  Hair serum |
2,110,788 | 11.5% | Hair | Beauty & Wellness |
| 27 |  Hydrogen peroxide |
2,081,213 | 39.8% | Hair | Beauty & Wellness |
| 28 |  Barber chair |
2,062,972 | 30.8% | Hair | Beauty & Wellness |
| 29 |  Comb |
2,041,279 | 8.1% | Hair | Beauty & Wellness |
| 30 |  Ombre |
2,007,238 | 24.2% | Hair | Beauty & Wellness |
| 31 |  Hair tattoo |
1,641,678 | 24.6% | Hair | Beauty & Wellness |
| 32 |  Hair gel |
1,542,997 | 14.0% | Hair | Beauty & Wellness |
| 33 |  Trim (sewing) |
1,096,909 | 32.5% | Hair | Beauty & Wellness |
| 34 |  Sea spray |
771,801 | 73.3% | Hair | Beauty & Wellness |
| 35 |  Hair wax |
675,438 | 7.3% | Hair | Beauty & Wellness |
| 36 |  Mobile Hairdresser |
652,146 | 31.5% | Hair | Beauty & Wellness |
| 37 |  Hair mousse |
601,969 | 30.5% | Hair | Beauty & Wellness |
| 38 |  Hair roller |
516,295 | 29.6% | Hair | Beauty & Wellness |
| 39 |  Dry shampoo |
467,794 | 46.8% | Hair | Beauty & Wellness |
| 40 |  Cabelos |
463,423 | 12.0% | Hair | Beauty & Wellness |
| 41 |  Brazilian Blowout |
442,519 | 22.9% | Hair | Beauty & Wellness |
| 42 |  Cornrows |
388,597 | 38.2% | Hair | Beauty & Wellness |
| 43 |  Relaxer |
381,901 | 45.6% | Hair | Beauty & Wellness |
| 44 |  Hair-cutting shears |
307,625 | 28.8% | Hair | Beauty & Wellness |
| 45 |  Conditioner (chemistry) |
302,047 | 16.1% | Hair | Beauty & Wellness |
| 46 |  Hair keratin |
269,887 | 8.3% | Hair | Beauty & Wellness |
| 47 |  Hair washing |
217,024 | 20.4% | Hair | Beauty & Wellness |
| 48 |  Trichology |
160,791 | 13.8% | Hair | Beauty & Wellness |
| 49 |  World Beard and Moustache Championships |
104,893 | 69.5% | Hair | Beauty & Wellness |
| 50 |  Hot comb |
44,170 | 26.2% | Hair | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each hair by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair in United States?
Hair products currently leads with an estimated audience of 85,086,183 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.