Brush Audience in United States

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Brush has an estimated audience of 9,384,486 people in United States. 72.5% are female, 27.5% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Historic site, Collectable, Home equity, Throne of Glass.

The average Brush fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Historic site, Collectable, with strongest over-indexing on Bank account (2.66× the country average). Demographically, the Brush audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Brush fans

Demographic split for Brush audience in United States
MetricValue
Female72.5%
Male27.5%
Average age39.7
Estimated audience size9,384,486

Audience persona

The typical Brush fan in United States is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Brush in United States
RegionReachAffinity
California1,346,4851.3×
Texas1,112,5541.38×
Florida719,7011.13×
New York621,8421.19×
Illinois413,1501.32×
Georgia344,5461.19×
Pennsylvania305,4250.97×
North Carolina288,9281.02×
Ohio287,7561×
New Jersey275,0151.15×
Michigan259,1001.06×
Colorado253,5411.71×
Virginia237,2811.04×
Tennessee199,5841.06×
Arizona197,9371.03×
Massachusetts186,0001.01×
Indiana177,3591.03×
Washington174,9350.93×
Maryland168,3421.04×
Missouri147,7590.98×
South Carolina146,5571.04×
Louisiana145,7011.2×
Alabama139,2241.06×
Wisconsin135,1030.96×
Minnesota134,5821×
Kentucky112,3260.95×
Oklahoma110,7551.06×
Oregon100,7300.94×
Connecticut100,4611.07×
Nevada91,3001.01×
Mississippi88,3431.14×
Arkansas80,1091.04×
Kansas77,6611.05×
Utah75,3560.9×
Iowa75,2180.97×
Nebraska53,6611.14×
New Mexico47,7701.02×
Idaho37,5130.8×
Hawaii36,6680.91×
West Virginia36,4660.83×
New Hampshire28,0230.76×
Rhode Island25,8560.87×
Maine24,6390.73×
Delaware22,7510.88×
Washington, District of Columbia22,6480.8×
South Dakota18,1700.84×
Montana16,4370.63×
North Dakota15,7960.82×
Alaska13,5760.68×
Wyoming10,6990.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brush audience
BrandAffinityCategory
Bank account2.66×Business & Career
Historic site4.5×Arts & Culture
Collectable1.56×Kids & Family
Home equity1.63×Home & Garden
Throne of Glass6.04×Literature
Governor of Michigan6.04×Politics & Society
Fairy godmother6.04×Literature
Goop4.29×Internet & Social Media
Lulu 黃路梓茵2.11×Movies & TV
Mothercare2.2×Kids & Family
Vocal harmony2.96×Music & Radio
JDSU1.98×Business & Career
Hibachi4.91×Food & Beverages
Mathcore4.59×Music & Radio
Staycation1.84×Home & Garden
Grinch2.18×Movies & TV
Wok3.52×Food & Beverages
Hipster5.02×Politics & Society
Home staging2.71×Home & Garden
Tierra Cali3.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brush audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
CreativityOPEN1.41
DIY MentalityTHRILL1.38
IndividualismJOY1.3
SustainabilityBALANCE1.29
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Brush
CountryShare
United States32.9%
United Kingdom8.9%
Australia4.0%

See Brush audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Brush have in United States?

Brush has an estimated audience of 9,384,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Brush fans?

72.5% of Brush fans are female, 27.5% are male, with an average age of 39.7 years.

Which brands do Brush fans like most?

Brush fans show strongest brand affinity for Bank account (2.66×), Historic site (4.5×), and Collectable (1.56×) over the country average.

Where do Brush fans live in United States?

Brush fans in United States are most concentrated in California (reach 1,346,485), Texas (reach 1,112,554), and Florida (reach 719,701). These three regions account for the largest share of the active audience.

What other brands do Brush fans also like?

Beyond Brush itself, the audience over-indexes on Historic site (4.5×), Collectable (1.56×), Home equity (1.63×), and Throne of Glass (6.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.