Rascasse Audience Intelligence

Brush Audience in United States

A data profile of the people who buy, follow and care about Brush in United States — modelled from more than twelve digital signal sources. Brush has an estimated audience of 9,384,486 people in United States.

#13among Hair in United States#2406among Topic in United States#95in Beauty & Wellness

The average Brush fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City Bank, Do it yourself (DIY), Britney Spears, with strongest over-indexing on City Bank (6.04× the country average).

Demographically, the Brush audience skews more female with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brush fan in United States is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for City Bank.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brush profile in United States.

Audience size
9.4M
in United States
Gender
72.5%♀
27.5% male
Age
39.7
average years
Country rank
#3808
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brush fans

72.5% are female, 27.5% are male, average age 39.7.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Brush audience in United States
MetricValue
Female72.5%
Male27.5%
Average age39.7
Estimated audience size9,384,486
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Brush audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Brush audience comes from United States.

Worldwide audience distribution share by country for Brush
CountryShare
United States32.9%
United Kingdom8.9%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brush audience in United States is strongest.

Fig. 05

Top regions by affinity

Brush fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K2.46×
02Texas~1M1.30×
03Mississippi~100K1.27×
04Louisiana~100K1.23×
05California~1M1.21×
06Illinois~400K1.19×
07Georgia~300K1.18×
08Nebraska~60K1.18×
09New York~600K1.09×
10New Jersey~300K1.07×
11Arizona~200K1.04×
12Oklahoma~100K1.04×
13Florida~700K1.03×
14Kansas~80K1.03×
15Connecticut~100K1.02×
16Arkansas~80K1.02×
17South Carolina~100K1.01×
18Alabama~100K1.01×
19Michigan~200K1.00×
20Indiana~200K0.99×
21Kentucky~100K0.99×
22Iowa~80K0.99×
23New Mexico~50K0.99×
24South Dakota~20K0.99×
25North Carolina~300K0.98×
26Virginia~200K0.98×
27Maryland~200K0.98×
28Minnesota~100K0.98×
29Nevada~90K0.98×
30Tennessee~200K0.96×
31Massachusetts~200K0.96×
32Wisconsin~100K0.95×
33Pennsylvania~300K0.94×
34Ohio~300K0.94×
35Missouri~100K0.94×
36Hawaii~40K0.94×
37Utah~80K0.93×
38Delaware~20K0.93×
39North Dakota~20K0.92×
40Washington~200K0.89×
41Oregon~100K0.89×
42Alaska~20K0.89×
43Rhode Island~30K0.88×
44West Virginia~40K0.87×
45Idaho~40K0.85×
46Maine~30K0.81×
47New Hampshire~30K0.80×
48Washington, District of Columbia~20K0.79×
49Vermont~10K0.79×
50Montana~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Brush, United States
0.78×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brush audience
#·InterestCategoryAffinity×
01City BankBusiness & Career6.04×
02Stitch!Movies & TV4.85×
03HairbrushBeauty & Wellness2.98×
04Non-alcoholic beverageFood & Beverages2.69×
05Plastic artsArts & Culture2.68×
06Mineral waterFood & Beverages2.68×
07Britney SpearsMusic & Radio2.39×
08Chuck NorrisMovies & TV2.26×
09Microwave ovenHome & Garden2.20×
10Bath and BodyworksShopping2.20×
11Real propertyHome & Garden2.12×
12Vintage clothingFashion & Accessoires1.96×
13PastryFood & Beverages1.91×
14InnovationBusiness & Career1.89×
15High schoolBusiness & Career1.80×
16Subscription business modelShopping1.76×
17Five BelowShopping1.63×
18Do it yourself (DIY)Home & Garden1.59×
19J. C. PenneyShopping1.59×
20GeneticsKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brush audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.30×
CreativityOPEN1.22×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brush audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Family OrientationCONSERVATISM0.87×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brush have in United States?

Brush has an estimated audience of 9,384,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brush fans?

72.5% of Brush fans are female, 27.5% are male, with an average age of 39.7 years.

03

Which brands do Brush fans like most?

Brush fans show strongest brand affinity for City Bank (6.04×), Do it yourself (DIY) (1.59×), and Britney Spears (2.39×) over the country average.

04

Where do Brush fans live in United States?

Brush fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Brush fans also like?

Beyond Brush itself, the audience over-indexes on Do it yourself (DIY) (1.59×), Britney Spears (2.39×), Stitch! (4.85×), and Real property (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Brush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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