Brush Audience in Germany
Brush has an estimated audience of 529,280 people in Germany. 68.7% are female, 31.3% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Pets, Hair iron, Italo disco, Real property.
The average Brush fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Pets, Hair iron, with strongest over-indexing on Tagesschau (2.31× the country average). Demographically, the Brush audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Brush fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 36.8 |
| Estimated audience size | 529,280 |
Audience persona
The typical Brush fan in Germany is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,176 | 1.03× |
| Bayern | 88,180 | 1.04× |
| Baden-Württemberg | 75,190 | 1.04× |
| Hessen | 62,598 | 1.55× |
| Niedersachsen | 50,516 | 0.98× |
| Berlin | 33,053 | 1.4× |
| Rheinland-Pfalz | 26,063 | 0.98× |
| Sachsen | 23,239 | 0.9× |
| Schleswig-Holstein | 18,213 | 0.96× |
| Brandenburg | 14,914 | 0.91× |
| Hamburg | 13,438 | 1.12× |
| Thüringen | 10,557 | 0.78× |
| Sachsen-Anhalt | 10,253 | 0.75× |
| Mecklenburg-Vorpommern | 7,570 | 0.75× |
| Saarland | 5,889 | 0.91× |
| Bremen | 4,110 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.31× | Movies & TV |
| Pets | 1.89× | Pets & Animals |
| Hair iron | 6.31× | Beauty & Wellness |
| Italo disco | 8.91× | Music & Radio |
| Real property | 4.72× | Home & Garden |
| Western Union | 4.03× | Business & Career |
| Harry Potter | 1.62× | Movies & TV |
| Cetaphil | 14.22× | Beauty & Wellness |
| Batman | 2.26× | Movies & TV |
| Spiegel Online | 1.72× | News |
| Livemusic | 2.53× | Music & Radio |
| Automobiles | 1.6× | Cars & Mobility |
| Cat food | 2.6× | Pets & Animals |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| Westdeutscher Rundfunk | 2.71× | Movies & TV |
| Rossmann | 1.84× | Shopping |
| Lip gloss | 4.02× | Beauty & Wellness |
| Concealer | 4.44× | Beauty & Wellness |
| Scooby-Doo | 3.48× | Movies & TV |
| Flower bouquet | 2.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.82 |
| Extroversion | THRILL | 1.67 |
| Creativity | OPEN | 1.51 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Indulgence | JOY | 1.44 |
| Price Sensitivity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 8.9% |
| Australia | 4.0% |
See Brush audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Brush have in Germany?
Brush has an estimated audience of 529,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brush fans?
68.7% of Brush fans are female, 31.3% are male, with an average age of 36.8 years.
Which brands do Brush fans like most?
Brush fans show strongest brand affinity for Tagesschau (2.31×), Pets (1.89×), and Hair iron (6.31×) over the country average.
Where do Brush fans live in Germany?
Brush fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,176), Bayern (reach 88,180), and Baden-Württemberg (reach 75,190). These three regions account for the largest share of the active audience.
What other brands do Brush fans also like?
Beyond Brush itself, the audience over-indexes on Pets (1.89×), Hair iron (6.31×), Italo disco (8.91×), and Real property (4.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.