Rascasse Audience Intelligence

Brush Audience in Germany

Name: Brush — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Brush in Germany — modelled from more than twelve digital signal sources. Brush has an estimated audience of 529,280 people in Germany.

#21among Hair in Germany #4534among Topic in Germany #177in Beauty & Wellness

The average Brush fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Leonardo da Vinci, My Little Pony, Robert Redford, with strongest over-indexing on Leonardo da Vinci (9.17× the country average).

Demographically, the Brush audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brush fan in Germany is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Leonardo da Vinci.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brush profile in Germany.

Audience size

529K

in Germany

Gender

68.7%♀

31.3% male

Age

36.8

average years

Country rank

#11209

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Brush fans

68.7% are female, 31.3% are male, average age 36.8.

Fig. 02

Gender split

68.7%

Female

31.3%

Male

Demographic split for Brush audience in Germany
Metric	Value
Female	68.7%
Male	31.3%
Average age	36.8
Estimated audience size	529,280

Fig. 03

Age distribution

Age distribution of the Brush audience in Germany
Age bracket	Share	%
16-19		24%
20-29		21%
30-39		22%
40-49		21%
50+		13%

Fig. 04

Worldwide distribution

1.9%

of the worldwide Brush audience comes from Germany.

Worldwide audience distribution share by country for Brush
Country	Share
United States	32.9%
United Kingdom	8.9%
Australia	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brush audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brush fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~60K	1.39×
02	Nordrhein-Westfalen	~100K	1.27×
03	Berlin	~30K	1.26×
04	Hamburg	~10K	1.07×
05	Bremen	~5K	1.06×
06	Bayern	~90K	1.00×
07	Baden-Württemberg	~70K	1.00×
08	Saarland	~6K	0.99×
09	Niedersachsen	~50K	0.98×
10	Rheinland-Pfalz	~30K	0.98×
11	Schleswig-Holstein	~20K	0.96×
12	Sachsen	~20K	0.93×
13	Brandenburg	~20K	0.93×
14	Thüringen	~10K	0.90×
15	Sachsen-Anhalt	~10K	0.89×
16	Mecklenburg-Vorpommern	~9K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brush audience
#	Interest	Category	×
01	Cetaphil	Beauty & Wellness	14.22×
02	My Little Pony	Kids & Family	13.87×
03	Leonardo da Vinci	Arts & Culture	9.17×
04	Mobile phone accessories	Technology & Electronics	5.53×
05	Slim-fit pants	Fashion & Accessoires	5.27×
06	Cats (musical)	Music & Radio	5.24×
07	Hair iron	Beauty & Wellness	5.04×
08	Goodreads	Literature	4.89×
09	Web server	Technology & Electronics	4.77×
10	Robert Redford	Movies & TV	4.02×
11	Non-alcoholic beverage	Food & Beverages	3.80×
12	Concealer	Beauty & Wellness	3.75×
13	Crime fiction	Literature	3.36×
14	Lip gloss	Beauty & Wellness	3.20×
15	Scooby-Doo	Movies & TV	3.00×
16	Hugendubel	Shopping	2.38×
17	Bookselling	Literature	2.37×
18	Müller (company)	Food & Beverages	2.05×
19	Tagesschau	Movies & TV	1.82×
20	Netto Marken-Discount	Shopping	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Brush audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	2.08×
Pet Ownership	JOY	1.76×
Quality Awareness	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Brush audience · Rather not
Trait	Cluster	Score
Sports Activity	POWER	0.78×
Patriotism	CONSERVATISM	0.85×
DIY Mentality	THRILL	0.90×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Brush have in Germany?

Brush has an estimated audience of 529,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Brush fans?

68.7% of Brush fans are female, 31.3% are male, with an average age of 36.8 years.

Which brands do Brush fans like most?

Brush fans show strongest brand affinity for Leonardo da Vinci (9.17×), My Little Pony (13.87×), and Robert Redford (4.02×) over the country average.

Where do Brush fans live in Germany?

Brush fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Brush fans also like?

Beyond Brush itself, the audience over-indexes on My Little Pony (13.87×), Robert Redford (4.02×), Cetaphil (14.22×), and Tagesschau (1.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Hair conditioner (3,884,757)

See Brush audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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