Rascasse Audience Intelligence

Leonardo da Vinci Audience in Germany

A data profile of the people who buy, follow and care about Leonardo da Vinci in Germany — modelled from more than twelve digital signal sources. Leonardo da Vinci has an estimated audience of 1,572,439 people in Germany.

#2among Painter in Germany#429among Person in Germany#55in Arts & Culture

The average Leonardo da Vinci fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plastic arts, Paint, Pigment, with strongest over-indexing on Plastic arts (9.32× the country average).

Demographically, the Leonardo da Vinci audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leonardo da Vinci fan in Germany is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Plastic arts.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonardo da Vinci profile in Germany.

Audience size
1.6M
in Germany
Gender
65.4%♀
34.6% male
Age
43.1
average years
Country rank
#4271
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leonardo da Vinci fans

65.4% are female, 34.6% are male, average age 43.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Leonardo da Vinci audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age43.1
Estimated audience size1,572,439
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Leonardo da Vinci audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4926%
50+25%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Leonardo da Vinci audience comes from Germany.

Worldwide audience distribution share by country for Leonardo da Vinci
CountryShare
United States19.9%
Italy8.5%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonardo da Vinci audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leonardo da Vinci fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.11×
02Nordrhein-Westfalen~400K1.09×
03Baden-Württemberg~200K1.08×
04Hamburg~40K1.06×
05Saarland~20K1.06×
06Sachsen~80K1.04×
07Bayern~300K1.03×
08Niedersachsen~200K0.99×
09Hessen~100K0.99×
10Berlin~70K0.99×
11Rheinland-Pfalz~80K0.98×
12Schleswig-Holstein~60K0.98×
13Thüringen~40K0.96×
14Bremen~10K0.95×
15Sachsen-Anhalt~40K0.87×
16Mecklenburg-Vorpommern~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Leonardo da Vinci, Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonardo da Vinci audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonardo da Vinci audience
#·InterestCategoryAffinity×
01Plastic artsArts & Culture9.32×
02PigmentBeauty & Wellness6.26×
03PaintHome & Garden5.29×
04ColorHome & Garden3.50×
05VodafoneTechnology & Electronics2.09×
06AutoScout24Cars & Mobility1.96×
07SV Werder BremenSports1.94×
08EBayShopping1.93×
09REWEShopping1.86×
10AnimalPets & Animals1.83×
11Comedy moviesMovies & TV1.80×
12Obi (store)Shopping1.77×
13Do it yourself (DIY)Home & Garden1.77×
14Mobile appTechnology & Electronics1.75×
15Electronic musicMusic & Radio1.74×
16KauflandShopping1.68×
17WhatsAppInternet & Social Media1.65×
18YouTubeMovies & TV1.58×
19SoftwareTechnology & Electronics1.57×
20BildNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonardo da Vinci audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonardo da Vinci audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonardo da Vinci audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.00×
Family OrientationCONSERVATISM1.02×
Sports ActivityPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leonardo da Vinci have in Germany?

Leonardo da Vinci has an estimated audience of 1,572,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leonardo da Vinci fans?

65.4% of Leonardo da Vinci fans are female, 34.6% are male, with an average age of 43.1 years.

03

Which brands do Leonardo da Vinci fans like most?

Leonardo da Vinci fans show strongest brand affinity for Plastic arts (9.32×), Paint (5.29×), and Pigment (6.26×) over the country average.

04

Where do Leonardo da Vinci fans live in Germany?

Leonardo da Vinci fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Leonardo da Vinci fans also like?

Beyond Leonardo da Vinci itself, the audience over-indexes on Paint (5.29×), Pigment (6.26×), EBay (1.93×), and REWE (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Painter audiences in Germany

See Leonardo da Vinci audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Leonardo da Vinci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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