Leonardo da Vinci Audience in Germany
Leonardo da Vinci has an estimated audience of 1,645,322 people in Germany. 65.4% are female, 34.6% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plastic arts, Paint, Pigment, EBay, REWE.
The average Leonardo da Vinci fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plastic arts, Paint, Pigment, with strongest over-indexing on Plastic arts (9.32× the country average). Demographically, the Leonardo da Vinci audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Painter
Demographics of Leonardo da Vinci fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 43.1 |
| Estimated audience size | 1,645,322 |
Audience persona
The typical Leonardo da Vinci fan in Germany is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Plastic arts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 404,910 | 1.12× |
| Bayern | 276,235 | 1.04× |
| Baden-Württemberg | 248,341 | 1.11× |
| Niedersachsen | 156,953 | 0.98× |
| Hessen | 124,908 | 1× |
| Sachsen | 84,182 | 1.04× |
| Rheinland-Pfalz | 79,511 | 0.96× |
| Berlin | 75,723 | 1.03× |
| Schleswig-Holstein | 58,913 | 1× |
| Brandenburg | 55,446 | 1.09× |
| Hamburg | 41,810 | 1.12× |
| Thüringen | 38,209 | 0.91× |
| Sachsen-Anhalt | 36,181 | 0.85× |
| Mecklenburg-Vorpommern | 25,790 | 0.82× |
| Saarland | 20,197 | 1× |
| Bremen | 12,948 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plastic arts | 9.32× | Arts & Culture |
| Paint | 5.29× | Home & Garden |
| Pigment | 6.26× | Beauty & Wellness |
| EBay | 1.93× | Shopping |
| REWE | 1.86× | Shopping |
| Obi (store) | 1.77× | Shopping |
| Software | 1.57× | Technology & Electronics |
| YouTube | 1.58× | Movies & TV |
| AutoScout24 | 1.96× | Cars & Mobility |
| SV Werder Bremen | 1.94× | Sports |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Mobile app | 1.75× | Technology & Electronics |
| Vodafone | 2.09× | Technology & Electronics |
| Animal | 1.83× | Pets & Animals |
| Color | 3.5× | Home & Garden |
| Bild | 1.52× | News |
| Comedy movies | 1.8× | Movies & TV |
| Electronic music | 1.74× | Music & Radio |
| Kaufland | 1.68× | Shopping |
| 1.65× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.71 |
| Pet Ownership | JOY | 1.64 |
| DIY Mentality | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.48 |
| Tradition | CONSERVATISM | 1.44 |
| Creativity | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 9.0% |
| Brazil | 8.6% |
See Leonardo da Vinci audiences in other countries
More Painter audiences in Germany
- Frida Kahlo (2,169,769)
- El Greco (1,321,896)
- Michelangelo (1,085,371)
- Gerhard Richter (1,057,143)
- Vincent van Gogh (973,583)
Frequently asked questions
How many fans does Leonardo da Vinci have in Germany?
Leonardo da Vinci has an estimated audience of 1,645,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leonardo da Vinci fans?
65.4% of Leonardo da Vinci fans are female, 34.6% are male, with an average age of 43.1 years.
Which brands do Leonardo da Vinci fans like most?
Leonardo da Vinci fans show strongest brand affinity for Plastic arts (9.32×), Paint (5.29×), and Pigment (6.26×) over the country average.
Where do Leonardo da Vinci fans live in Germany?
Leonardo da Vinci fans in Germany are most concentrated in Nordrhein-Westfalen (reach 404,910), Bayern (reach 276,235), and Baden-Württemberg (reach 248,341). These three regions account for the largest share of the active audience.
What other brands do Leonardo da Vinci fans also like?
Beyond Leonardo da Vinci itself, the audience over-indexes on Paint (5.29×), Pigment (6.26×), EBay (1.93×), and REWE (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leonardo da Vinci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.