Color Audience in Germany
Color has an estimated audience of 4,396,628 people in Germany. 61.6% are female, 38.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home Office, Gil Ofarim, Stradivarius, Škoda Kodiaq.
The average Color fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home Office, Gil Ofarim, with strongest over-indexing on Progressive rock (2.93× the country average). Demographically, the Color audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Color fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 37.2 |
| Estimated audience size | 4,396,628 |
Audience persona
The typical Color fan in Germany is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,076,938 | 1.12× |
| Bayern | 713,313 | 1.01× |
| Baden-Württemberg | 624,441 | 1.04× |
| Niedersachsen | 476,929 | 1.12× |
| Hessen | 304,830 | 0.91× |
| Sachsen | 227,342 | 1.05× |
| Rheinland-Pfalz | 220,920 | 1× |
| Berlin | 191,093 | 0.97× |
| Schleswig-Holstein | 158,539 | 1× |
| Brandenburg | 133,397 | 0.98× |
| Thüringen | 112,910 | 1.01× |
| Sachsen-Anhalt | 108,393 | 0.95× |
| Hamburg | 96,650 | 0.97× |
| Mecklenburg-Vorpommern | 78,732 | 0.94× |
| Saarland | 48,030 | 0.89× |
| Bremen | 38,811 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.93× | Music & Radio |
| Home Office | 1.83× | Business & Career |
| Gil Ofarim | 1.57× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.41× | Cars & Mobility |
| Snow White (Fables) | 1.88× | Literature |
| Commercial mortgage | 1.64× | Business & Career |
| Home Delivery | 2.1× | Food & Beverages |
| Preacher (comics) | 4.37× | Literature |
| Gloria | 2.71× | Music & Radio |
| Kieser Training | 2.25× | Sports |
| Japanese domestic market | 2.64× | Politics & Society |
| XE.com | 4.77× | Business & Career |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Volvo V60 | 2.5× | Cars & Mobility |
| Esra Erol | 2.84× | Movies & TV |
| So Kamal | 11.49× | Shopping |
| Coworking | 2.01× | Business & Career |
| The Equalizer | 2.34× | Movies & TV |
| Sinister (band) | 5.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.21 |
| Creativity | OPEN | 1.19 |
| Indulgence | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
See Color audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Color have in Germany?
Color has an estimated audience of 4,396,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Color fans?
61.6% of Color fans are female, 38.4% are male, with an average age of 37.2 years.
Which brands do Color fans like most?
Color fans show strongest brand affinity for Progressive rock (2.93×), Home Office (1.83×), and Gil Ofarim (1.57×) over the country average.
Where do Color fans live in Germany?
Color fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,076,938), Bayern (reach 713,313), and Baden-Württemberg (reach 624,441). These three regions account for the largest share of the active audience.
What other brands do Color fans also like?
Beyond Color itself, the audience over-indexes on Home Office (1.83×), Gil Ofarim (1.57×), Stradivarius (1.97×), and Škoda Kodiaq (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.