Color Audience in Germany
Color has an estimated audience of 4,396,628 people in Germany. 61.6% are female, 38.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Scooby-Doo, RTL Television, Hygiene, German television comedy.
The average Color fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Scooby-Doo, RTL Television, with strongest over-indexing on Satire (5.29× the country average). Demographically, the Color audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Color fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 37.2 |
| Estimated audience size | 4,396,628 |
Audience persona
The typical Color fan in Germany is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,076,938 | 1.12× |
| Bayern | 713,313 | 1.01× |
| Baden-Württemberg | 624,441 | 1.04× |
| Niedersachsen | 476,929 | 1.12× |
| Hessen | 304,830 | 0.91× |
| Sachsen | 227,342 | 1.05× |
| Rheinland-Pfalz | 220,920 | 1× |
| Berlin | 191,093 | 0.97× |
| Schleswig-Holstein | 158,539 | 1× |
| Brandenburg | 133,397 | 0.98× |
| Thüringen | 112,910 | 1.01× |
| Sachsen-Anhalt | 108,393 | 0.95× |
| Hamburg | 96,650 | 0.97× |
| Mecklenburg-Vorpommern | 78,732 | 0.94× |
| Saarland | 48,030 | 0.89× |
| Bremen | 38,811 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 5.29× | Literature |
| Scooby-Doo | 5.53× | Movies & TV |
| RTL Television | 3.39× | Movies & TV |
| Hygiene | 3.02× | Beauty & Wellness |
| German television comedy | 4.98× | Movies & TV |
| Family | 1.65× | Kids & Family |
| Fressnapf | 2.88× | Shopping |
| Hairstyle | 2.37× | Beauty & Wellness |
| Conceptual art | 3.93× | Arts & Culture |
| Vacations | 2.03× | Travel & Leisure |
| Country rap | 4.14× | Music & Radio |
| Vacation rental | 3× | Travel & Leisure |
| North Rhine-Westphalia | 1.86× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Google News | 2.88× | News |
| ICloud | 3.38× | Technology & Electronics |
| Art exhibition | 2.64× | Arts & Culture |
| Gala | 1.57× | News |
| Vegetable Gardening | 4.04× | Food & Beverages |
| Stuttgart | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.21 |
| Creativity | OPEN | 1.19 |
| Indulgence | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
See Color audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Color have in Germany?
Color has an estimated audience of 4,396,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Color fans?
61.6% of Color fans are female, 38.4% are male, with an average age of 37.2 years.
Which brands do Color fans like most?
Color fans show strongest brand affinity for Satire (5.29×), Scooby-Doo (5.53×), and RTL Television (3.39×) over the country average.
Where do Color fans live in Germany?
Color fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,076,938), Bayern (reach 713,313), and Baden-Württemberg (reach 624,441). These three regions account for the largest share of the active audience.
What other brands do Color fans also like?
Beyond Color itself, the audience over-indexes on Scooby-Doo (5.53×), RTL Television (3.39×), Hygiene (3.02×), and German television comedy (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.