Rascasse Audience Intelligence

Color Audience in Germany

A data profile of the people who buy, follow and care about Color in Germany — modelled from more than twelve digital signal sources. Color has an estimated audience of 4,396,628 people in Germany.

#811among Topic in Germany#103in Home & Garden

The average Color fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Conceptual art, Scooby-Doo, with strongest over-indexing on Nature (1.99× the country average).

Demographically, the Color audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Color fan in Germany is more female, around 37.2 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Color profile in Germany.

Audience size
4.4M
in Germany
Gender
61.6%♀
38.4% male
Age
37.2
average years
Country rank
#1309
Topic in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Color fans

61.6% are female, 38.4% are male, average age 37.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Color audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age37.2
Estimated audience size4,396,628
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Color audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Color audience comes from Germany.

Worldwide audience distribution share by country for Color
CountryShare
United States26.6%
Italy6.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Color audience in Germany is strongest.

Fig. 05

Top regions by affinity

Color fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.10×
02Niedersachsen~500K1.07×
03Bremen~40K1.07×
04Sachsen~200K1.03×
05Baden-Württemberg~600K1.01×
06Rheinland-Pfalz~200K1.01×
07Thüringen~100K1.01×
08Bayern~700K1.00×
09Schleswig-Holstein~200K0.99×
10Hessen~300K0.98×
11Berlin~200K0.98×
12Hamburg~100K0.98×
13Brandenburg~100K0.97×
14Sachsen-Anhalt~100K0.97×
15Mecklenburg-Vorpommern~80K0.95×
16Saarland~50K0.95×
Fig. 06

Affinity by region

Affinity by region — Color, Germany
0.95×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Color audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Color audience
#·InterestCategoryAffinity×
01Kate Walsh (actress)Movies & TV10.94×
02Comedy clubMovies & TV4.19×
03Grey's AnatomyMovies & TV4.14×
04Conceptual artArts & Culture3.95×
05Scooby-DooMovies & TV3.72×
06FIS Alpine Ski World CupSports3.61×
07Arnold SchwarzeneggerMovies & TV3.26×
08Tour de FranceSports2.86×
09PillowHome & Garden2.57×
10Digital artArts & Culture2.24×
11SatireLiterature2.16×
12MSNNews2.06×
13NatureHome & Garden1.99×
14FressnapfShopping1.93×
15DrawingHome & Garden1.80×
16RTL TelevisionMovies & TV1.73×
17VacationsTravel & Leisure1.72×
18TattoosFashion & Accessoires1.67×
19RyanairTravel & Leisure1.55×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Color audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Color audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.66×
Community OrientationOPEN1.39×
SustainabilityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Color audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Price SensitivityPREMIUM0.88×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Color have in Germany?

Color has an estimated audience of 4,396,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Color fans?

61.6% of Color fans are female, 38.4% are male, with an average age of 37.2 years.

03

Which brands do Color fans like most?

Color fans show strongest brand affinity for Nature (1.99×), Conceptual art (3.95×), and Scooby-Doo (3.72×) over the country average.

04

Where do Color fans live in Germany?

Color fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Color fans also like?

Beyond Color itself, the audience over-indexes on Conceptual art (3.95×), Scooby-Doo (3.72×), Tour de France (2.86×), and Vacations (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Color audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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