A data profile of the people who buy, follow and care about Color in Mexico — modelled from more than twelve digital signal sources. Color has an estimated audience of 5,362,737 people in Mexico.
The average Color fan in Mexico is 31.3 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (241.82× the country average).
Demographically, the Color audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Color fan in Mexico is more female, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Color profile in Mexico.
56.0% are female, 44.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 31.3 |
| Estimated audience size | 5,362,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Color audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
Where the Color audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~700K | 2.17× | |
| 02 | Puebla | ~400K | 1.37× | |
| 03 | Distrito Federal | ~800K | 1.20× | |
| 04 | Hidalgo | ~100K | 1.09× | |
| 05 | Chiapas | ~200K | 1.05× | |
| 06 | State of Mexico | ~700K | 1.01× | |
| 07 | Tlaxcala | ~60K | 1.01× | |
| 08 | Michoacan de Ocampo | ~200K | 0.98× | |
| 09 | Yucatan | ~100K | 0.98× | |
| 10 | Jalisco | ~400K | 0.97× | |
| 11 | Baja California | ~200K | 0.97× | |
| 12 | Guerrero | ~100K | 0.96× | |
| 13 | Chihuahua | ~200K | 0.94× | |
| 14 | Morelos | ~90K | 0.93× | |
| 15 | Zacatecas | ~60K | 0.93× | |
| 16 | Guanajuato | ~200K | 0.92× | |
| 17 | Nuevo Leon | ~300K | 0.86× | |
| 18 | Coahuila de Zaragoza | ~100K | 0.86× | |
| 19 | Campeche | ~40K | 0.86× | |
| 20 | Durango | ~60K | 0.85× | |
| 21 | Baja California Sur | ~40K | 0.85× | |
| 22 | Aguascalientes | ~60K | 0.82× | |
| 23 | Nayarit | ~40K | 0.82× | |
| 24 | Colima | ~30K | 0.79× |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 484.50× | ||
| 02 | Costa Rica | Travel & Leisure | 460.53× | ||
| 03 | Shopping and fashion | Shopping | 241.82× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 157.51× | ||
| 05 | Game consoles | Technology & Electronics | 156.42× | ||
| 06 | Catholic Church | Politics & Society | 120.51× | ||
| 07 | Valentine's Day | Kids & Family | 119.25× | ||
| 08 | Sarcasm | Politics & Society | 81.40× | ||
| 09 | Travel agency | Travel & Leisure | 79.01× | ||
| 10 | Broadcasting of sports events | Movies & TV | 78.21× | ||
| 11 | Mobile game | Games | 67.48× | ||
| 12 | Banana | Food & Beverages | 62.25× | ||
| 13 | El País | News | 59.86× | ||
| 14 | Dentistry | Business & Career | 51.88× | ||
| 15 | Orange (fruit) | Food & Beverages | 49.48× | ||
| 16 | Multi-level marketing | Business & Career | 43.89× | ||
| 17 | Love & Sex | Kids & Family | 40.94× | ||
| 18 | Sexology | Kids & Family | 38.31× | ||
| 19 | Breastfeeding | Kids & Family | 36.71× | ||
| 20 | Freeware | Technology & Electronics | 30.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.75× | |
| Travelling | THRILL | 20.67× | |
| Urban Lifestyle | OPEN | 4.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.90× |
Color has an estimated audience of 5,362,737 people in Mexico, concentrated in Distrito Federal and State of Mexico.
56.0% of Color fans are female, 44.0% are male, with an average age of 31.3 years.
Color fans show strongest brand affinity for Shopping and fashion (241.82×), Costa Rica (460.53×), and Game consoles (156.42×) over the country average.
Color fans in Mexico are most concentrated in Distrito Federal (reach ~800K), State of Mexico (reach ~700K), and Veracruz (state) (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Color itself, the audience over-indexes on Costa Rica (460.53×), Game consoles (156.42×), Catholic Church (120.51×), and Sarcasm (81.4×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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