Color Audience in Mexico
Color has an estimated audience of 5,362,737 people in Mexico. 56.0% are female, 44.0% are male, average age 31.3. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: MSN, Mobile payment, Catholic Church, Puma, Banana.
The average Color fan in Mexico is 31.3 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include MSN, Mobile payment, Catholic Church, with strongest over-indexing on MSN (3.67× the country average). Demographically, the Color audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Color fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 31.3 |
| Estimated audience size | 5,362,737 |
Audience persona
The typical Color fan in Mexico is more female, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 848,464 | 1.2× |
| State of Mexico | 747,230 | 1.01× |
| Veracruz (state) | 691,455 | 2.19× |
| Puebla | 393,749 | 1.38× |
| Jalisco | 382,373 | 0.97× |
| Nuevo Leon | 276,152 | 0.86× |
| Guanajuato | 233,384 | 0.92× |
| Baja California | 215,395 | 0.97× |
| Michoacan de Ocampo | 182,355 | 0.98× |
| Chihuahua | 174,660 | 0.94× |
| Chiapas | 169,819 | 1.06× |
| Hidalgo | 141,662 | 1.09× |
| Coahuila de Zaragoza | 136,617 | 0.85× |
| Guerrero | 129,959 | 0.95× |
| Yucatan | 109,148 | 0.98× |
| Morelos | 85,334 | 0.92× |
| Zacatecas | 62,399 | 0.92× |
| Tlaxcala | 61,940 | 1.01× |
| Durango | 61,392 | 0.83× |
| Aguascalientes | 53,934 | 0.79× |
| Nayarit | 40,911 | 0.79× |
| Baja California Sur | 35,292 | 0.82× |
| Campeche | 33,860 | 0.83× |
| Colima | 25,494 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.67× | News |
| Mobile payment | 5.93× | Business & Career |
| Catholic Church | 2.74× | Politics & Society |
| Puma | 2.57× | Fashion & Accessoires |
| Banana | 2.83× | Food & Beverages |
| Pedro Pascal | 3× | Movies & TV |
| Sarcasm | 2.81× | Politics & Society |
| Travel agency | 2.81× | Travel & Leisure |
| Anti-aging cream | 3.42× | Beauty & Wellness |
| Game consoles | 2× | Technology & Electronics |
| Local news | 4.84× | News |
| Stone Island | 20× | Fashion & Accessoires |
| El País | 2.66× | News |
| Single malt whisky | 7.12× | Food & Beverages |
| High school | 3.6× | Business & Career |
| Fast food | 1.52× | Food & Beverages |
| Skin care | 2.05× | Beauty & Wellness |
| Art jewelry | 2.82× | Fashion & Accessoires |
| Broadcasting of sports events | 3.27× | Movies & TV |
| Drop shipping | 4.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.6 |
| Luxury Orientation | PREMIUM | 2.2 |
| Family Orientation | CONSERVATISM | 2.19 |
| Quality Awareness | PREMIUM | 2.06 |
| Price Sensitivity | PREMIUM | 1.96 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
See Color audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Color have in Mexico?
Color has an estimated audience of 5,362,737 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Color fans?
56.0% of Color fans are female, 44.0% are male, with an average age of 31.3 years.
Which brands do Color fans like most?
Color fans show strongest brand affinity for MSN (3.67×), Mobile payment (5.93×), and Catholic Church (2.74×) over the country average.
Where do Color fans live in Mexico?
Color fans in Mexico are most concentrated in Distrito Federal (reach 848,464), State of Mexico (reach 747,230), and Veracruz (state) (reach 691,455). These three regions account for the largest share of the active audience.
What other brands do Color fans also like?
Beyond Color itself, the audience over-indexes on Mobile payment (5.93×), Catholic Church (2.74×), Puma (2.57×), and Banana (2.83×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.