Rascasse Audience Intelligence

Color Audience in United States

A data profile of the people who buy, follow and care about Color in United States — modelled from more than twelve digital signal sources. Color has an estimated audience of 47,314,924 people in United States.

#318among Topic in United States#26in Home & Garden

The average Color fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, FedEx, Discount stores, with strongest over-indexing on Planet Fitness (1.59× the country average).

Demographically, the Color audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Color fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Color profile in United States.

Audience size
47.3M
in United States
Gender
64.4%♀
35.6% male
Age
41.4
average years
Country rank
#439
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Color fans

64.4% are female, 35.6% are male, average age 41.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Color audience in United States
MetricValue
Female64.4%
Male35.6%
Average age41.4
Estimated audience size47,314,924
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Color audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Color audience comes from United States.

Worldwide audience distribution share by country for Color
CountryShare
United States26.6%
Italy6.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Color audience in United States is strongest.

Fig. 05

Top regions by affinity

Color fans by region: top regions in United States
#RegionReachAffinity×
01Utah~600K1.53×
02Mississippi~500K1.32×
03Texas~5M1.22×
04Louisiana~700K1.22×
05Oklahoma~600K1.19×
06Arkansas~500K1.18×
07Alabama~800K1.16×
08Rhode Island~200K1.16×
09Georgia~1.5M1.13×
10Kentucky~600K1.09×
11North Carolina~1.5M1.08×
12Indiana~900K1.08×
13South Carolina~800K1.08×
14New Mexico~300K1.07×
15California~5.5M1.06×
16West Virginia~200K1.06×
17Idaho~200K1.05×
18Oregon~600K1.04×
19Kansas~400K1.04×
20Arizona~1M1.03×
21Missouri~800K1.03×
22Tennessee~1M1.01×
23Alaska~100K1.01×
24Michigan~1M1.00×
25Nevada~500K1.00×
26Nebraska~200K0.98×
27Ohio~1.5M0.97×
28Iowa~400K0.97×
29Delaware~100K0.97×
30South Dakota~100K0.97×
31Pennsylvania~1.5M0.96×
32Maryland~800K0.96×
33Colorado~700K0.96×
34Florida~3M0.95×
35Virginia~1M0.95×
36Washington~900K0.95×
37North Dakota~90K0.95×
38Illinois~1.5M0.94×
39Minnesota~600K0.94×
40Hawaii~200K0.94×
41New Jersey~1M0.93×
42New York~2.5M0.91×
43Wisconsin~600K0.88×
44Connecticut~400K0.85×
45Wyoming~60K0.85×
46Massachusetts~800K0.83×
47Montana~100K0.82×
48Maine~100K0.81×
49New Hampshire~100K0.69×
50Washington, District of Columbia~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Color, United States
0.69×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Color audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Color audience
#·InterestCategoryAffinity×
01Renewable energyBusiness & Career2.25×
02Sustainable energyHome & Garden2.25×
03QVCMovies & TV2.25×
04Weather forecastingHome & Garden2.25×
05Diaper bagKids & Family2.21×
06Solar energyHome & Garden2.16×
07FedExBusiness & Career2.12×
08Microwave ovenHome & Garden2.11×
09WeavingFashion & Accessoires2.05×
10Discount storesShopping1.97×
11InnovationBusiness & Career1.82×
12Made in USABusiness & Career1.76×
13RadioTechnology & Electronics1.70×
14MetaphysicsBusiness & Career1.69×
15DrawingHome & Garden1.68×
16SwimmingSports1.61×
17Planet FitnessSports1.59×
18Digital photographyBusiness & Career1.59×
19Shopping mallsShopping1.55×
20FragrancesBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Color audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Color audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.48×
IndulgenceJOY1.46×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Color audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Color have in United States?

Color has an estimated audience of 47,314,924 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Color fans?

64.4% of Color fans are female, 35.6% are male, with an average age of 41.4 years.

03

Which brands do Color fans like most?

Color fans show strongest brand affinity for Planet Fitness (1.59×), FedEx (2.12×), and Discount stores (1.97×) over the country average.

04

Where do Color fans live in United States?

Color fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Color fans also like?

Beyond Color itself, the audience over-indexes on FedEx (2.12×), Discount stores (1.97×), Solar energy (2.16×), and Radio (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Color audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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