Color Audience in United States

Color logo

Color has an estimated audience of 47,314,924 people in United States. 64.4% are female, 35.6% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Natural rubber, Bank account, Israel, Mothercare.

The average Color fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Natural rubber, Bank account, with strongest over-indexing on Combat sport (2.01× the country average). Demographically, the Color audience skews more female with an average age of 41.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Color fans

Demographic split for Color audience in United States
MetricValue
Female64.4%
Male35.6%
Average age41.4
Estimated audience size47,314,924

Audience persona

The typical Color fan in United States is more female, around 41.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Color in United States
RegionReachAffinity
California5,960,1621.15×
Texas5,272,0251.3×
Florida3,379,6751.06×
New York2,667,4231.01×
Georgia1,679,1711.15×
Pennsylvania1,548,6290.97×
North Carolina1,533,2771.08×
Illinois1,501,3690.95×
Ohio1,354,6450.93×
Michigan1,283,8961.04×
New Jersey1,185,2800.98×
Virginia1,139,0350.99×
Arizona1,037,6811.07×
Tennessee1,008,5131.06×
Washington964,5861.02×
Indiana928,4451.07×
Massachusetts805,7990.86×
Maryland804,2870.99×
Alabama784,4471.19×
Missouri772,7231.01×
Colorado758,6371.02×
Louisiana746,8981.22×
South Carolina729,5681.02×
Utah657,4591.55×
Minnesota643,7940.95×
Wisconsin618,5760.87×
Kentucky607,1341.02×
Oklahoma605,8941.15×
Oregon539,4620.99×
Mississippi480,2481.23×
Nevada460,5991.01×
Arkansas440,7261.13×
Connecticut396,3490.84×
Iowa382,0730.98×
Kansas378,2871.01×
New Mexico239,4481.01×
Idaho239,2451.01×
West Virginia235,5251.07×
Nebraska231,2040.97×
Hawaii197,3790.97×
Rhode Island184,2681.22×
Delaware129,2170.99×
Maine125,4760.74×
New Hampshire120,3190.65×
Washington, District of Columbia109,0510.77×
Montana97,2090.74×
South Dakota94,4880.86×
Alaska86,7020.86×
North Dakota84,5610.87×
Wyoming52,8180.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Color audience
BrandAffinityCategory
Combat sport2.01×Sports
Natural rubber2.07×Cars & Mobility
Bank account2.25×Business & Career
Israel1.51×Travel & Leisure
Mothercare1.95×Kids & Family
Nebraska Cornhuskers football1.91×Sports
Steampunk2.49×Fashion & Accessoires
Jesse Plemons1.69×Movies & TV
Urban horticulture1.58×Home & Garden
Home staging2.29×Home & Garden
Jeep Wagoneer2.37×Cars & Mobility
Charlamagne Tha God3.58×Movies & TV
Maimonides6.22×Politics & Society
Hayward, California3.9×Travel & Leisure
Acoustic music1.64×Music & Radio
Nipsey Hussle1.97×Music & Radio
Iron Man (film)1.57×Movies & TV
Jaws1.7×Movies & TV
Notre Dame Fighting Irish football1.57×Sports
Paul Dano1.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Color audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
ExtroversionTHRILL1.5
IndulgenceJOY1.37
SustainabilityBALANCE1.35
Price SensitivityPREMIUM1.3
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Color
CountryShare
United States26.6%
Italy6.6%
United Kingdom6.3%

See Color audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Color have in United States?

Color has an estimated audience of 47,314,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Color fans?

64.4% of Color fans are female, 35.6% are male, with an average age of 41.4 years.

Which brands do Color fans like most?

Color fans show strongest brand affinity for Combat sport (2.01×), Natural rubber (2.07×), and Bank account (2.25×) over the country average.

Where do Color fans live in United States?

Color fans in United States are most concentrated in California (reach 5,960,162), Texas (reach 5,272,025), and Florida (reach 3,379,675). These three regions account for the largest share of the active audience.

What other brands do Color fans also like?

Beyond Color itself, the audience over-indexes on Natural rubber (2.07×), Bank account (2.25×), Israel (1.51×), and Mothercare (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.