A data profile of the people who buy, follow and care about Color in India — modelled from more than twelve digital signal sources. Color has an estimated audience of 6,938,847 people in India.
Color has an estimated audience of 6,938,847 people in India. 37.0% are female, 63.0% are male, average age 31.9. Top brand affinities: Leonardo da Vinci, Do it yourself (DIY), Hair Cuttery, Instant messaging, Vanessa Kirby.
Top brand affinities include Leonardo da Vinci, Do it yourself (DIY), Hair Cuttery, with strongest over-indexing on Leonardo da Vinci (9.43× the country average).
Demographically, the Color audience skews more male with an average age of 31.9, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality.
The typical Color fan in India is more male, around 31.9 years old, with strong DIY Mentality tendencies and a notable affinity for Leonardo da Vinci.
The key figures that characterise the Color profile in India.
37.0% are female, 63.0% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 31.9 |
| Estimated audience size | 6,938,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Color audience comes from India.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 9.43× | ||
| 02 | Vanessa Kirby | Movies & TV | 6.72× | ||
| 03 | Stitch! | Movies & TV | 4.32× | ||
| 04 | Hair Cuttery | Beauty & Wellness | 4.23× | ||
| 05 | Leather | Fashion & Accessoires | 2.23× | ||
| 06 | Genetics | Kids & Family | 2.16× | ||
| 07 | Renovation | Home & Garden | 2.02× | ||
| 08 | Cabinetry | Home & Garden | 2.01× | ||
| 09 | Museum | Arts & Culture | 1.96× | ||
| 10 | Pizza | Food & Beverages | 1.96× | ||
| 11 | Hindustan | Politics & Society | 1.87× | ||
| 12 | IKEA | Home & Garden | 1.84× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 14 | Instant messaging | Internet & Social Media | 1.57× | ||
| 15 | Drawing | Home & Garden | 1.55× | ||
| 16 | Refrigerator | Home & Garden | 1.54× | ||
| 17 | Innovation | Business & Career | 1.53× | ||
| 18 | Necklace | Fashion & Accessoires | 1.52× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.51× | ||
| 20 | Skirt | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.91× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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