A data profile of the people who buy, follow and care about Color in Portugal — modelled from more than twelve digital signal sources. Color has an estimated audience of 1,426,100 people in Portugal.
The average Color fan in Portugal is 44.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Leonardo da Vinci, Knitting, Watercolor painting, with strongest over-indexing on Leonardo da Vinci (5.35× the country average).
Demographically, the Color audience skews more female with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Color fan in Portugal is more female, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Leonardo da Vinci.
The key figures that characterise the Color profile in Portugal.
63.6% are female, 36.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.7 |
| Estimated audience size | 1,426,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Color audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.6% |
| Italy | 6.6% |
| United Kingdom | 6.3% |
Where the Color audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.40× | |
| 02 | Braga District | ~200K | 1.29× | |
| 03 | Porto District | ~400K | 1.28× | |
| 04 | Santarém District | ~90K | 1.28× | |
| 05 | Leiria District | ~100K | 1.27× | |
| 06 | Aveiro District | ~100K | 1.26× | |
| 07 | Setúbal District | ~200K | 1.24× | |
| 08 | Coimbra District | ~90K | 1.23× | |
| 09 | Faro District | ~100K | 1.04× | |
| 10 | Viana do Castelo District | ~30K | 0.98× | |
| 11 | Madeira | ~40K | 0.95× | |
| 12 | Azores | ~40K | 0.95× | |
| 13 | Castelo Branco District | ~30K | 0.95× | |
| 14 | Bragança District | ~20K | 0.95× | |
| 15 | Viseu District | ~50K | 0.94× | |
| 16 | Beja District | ~20K | 0.94× | |
| 17 | Guarda District | ~20K | 0.93× | |
| 18 | Portalegre District | ~10K | 0.93× | |
| 19 | Évora District | ~20K | 0.92× | |
| 20 | Vila Real District | ~20K | 0.91× |
The strongest cross-interests of the Color audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 5.35× | ||
| 02 | Flea market | Home & Garden | 1.99× | ||
| 03 | Employment agency | Business & Career | 1.99× | ||
| 04 | Boxing | Sports | 1.99× | ||
| 05 | Watercolor painting | Arts & Culture | 1.94× | ||
| 06 | Mineral water | Food & Beverages | 1.94× | ||
| 07 | Face powder | Beauty & Wellness | 1.92× | ||
| 08 | WWE | Sports | 1.91× | ||
| 09 | Bricomarché | Home & Garden | 1.87× | ||
| 10 | Knitting | Home & Garden | 1.84× | ||
| 11 | Adolfo Domínguez | Fashion & Accessoires | 1.78× | ||
| 12 | Cortefiel | Fashion & Accessoires | 1.72× | ||
| 13 | Hardware store | Home & Garden | 1.67× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 1.61× | ||
| 15 | Online chat | Technology & Electronics | 1.55× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.54× | ||
| 17 | Eyelash extensions | Beauty & Wellness | 1.53× | ||
| 18 | Social movement | Politics & Society | 1.52× | ||
| 19 | Art jewelry | Fashion & Accessoires | 1.52× | ||
| 20 | Charitable organization | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.39× | |
| Indulgence | JOY | 1.38× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Color has an estimated audience of 1,426,100 people in Portugal, concentrated in Lisbon District and Porto District.
63.6% of Color fans are female, 36.4% are male, with an average age of 44.7 years.
Color fans show strongest brand affinity for Leonardo da Vinci (5.35×), Knitting (1.84×), and Watercolor painting (1.94×) over the country average.
Color fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Color itself, the audience over-indexes on Knitting (1.84×), Watercolor painting (1.94×), Social movement (1.52×), and Bricomarché (1.87×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Color. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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