A data profile of the people who buy, follow and care about Cortefiel in Portugal — modelled from more than twelve digital signal sources. Cortefiel has an estimated audience of 710,856 people in Portugal.
The average Cortefiel fan in Portugal is 48.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Parfois (fashion accessories), women'secret, Adolfo Domínguez, with strongest over-indexing on Parfois (fashion accessories) (3.94× the country average).
Demographically, the Cortefiel audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cortefiel fan in Portugal is more female, around 48.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Cortefiel profile in Portugal.
73.0% are female, 27.0% are male, average age 48.9.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 48.9 |
| Estimated audience size | 710,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 18% | |
| 40-49 | 31% | |
| 50+ | 40% |
Where the Cortefiel audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aveiro District | ~100K | 1.83× | |
| 02 | Porto District | ~300K | 1.68× | |
| 03 | Santarém District | ~60K | 1.68× | |
| 04 | Coimbra District | ~60K | 1.60× | |
| 05 | Braga District | ~100K | 1.52× | |
| 06 | Viseu District | ~40K | 1.52× | |
| 07 | Madeira | ~30K | 1.42× | |
| 08 | Lisbon District | ~300K | 1.27× | |
| 09 | Guarda District | ~8K | 0.87× | |
| 10 | Portalegre District | ~7K | 0.85× | |
| 11 | Bragança District | ~7K | 0.84× | |
| 12 | Setúbal District | ~60K | 0.80× | |
| 13 | Vila Real District | ~10K | 0.76× | |
| 14 | Évora District | ~9K | 0.74× | |
| 15 | Castelo Branco District | ~10K | 0.73× | |
| 16 | Beja District | ~8K | 0.72× | |
| 17 | Viana do Castelo District | ~10K | 0.64× | |
| 18 | Faro District | ~30K | 0.63× | |
| 19 | Leiria District | ~20K | 0.57× | |
| 20 | Azores | ~8K | 0.41× |
The strongest cross-interests of the Cortefiel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Omnia (band) | Music & Radio | 20.33× | ||
| 02 | Kashmir | Fashion & Accessoires | 16.83× | ||
| 03 | Pedro del Hierro | Fashion & Accessoires | 14.54× | ||
| 04 | Adolfo Domínguez | Fashion & Accessoires | 8.03× | ||
| 05 | women'secret | Fashion & Accessoires | 5.99× | ||
| 06 | Parfois (fashion accessories) | Fashion & Accessoires | 3.94× | ||
| 07 | Gender | Politics & Society | 2.57× | ||
| 08 | Black Friday (shopping) | Shopping | 2.35× | ||
| 09 | Primark | Shopping | 2.24× | ||
| 10 | Stradivarius | Shopping | 2.12× | ||
| 11 | EasyJet | Travel & Leisure | 2.06× | ||
| 12 | Shopping malls | Shopping | 1.77× | ||
| 13 | Zara | Shopping | 1.77× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.76× | ||
| 15 | Woman | Kids & Family | 1.74× | ||
| 16 | Mercadona | Shopping | 1.73× | ||
| 17 | El Corte Inglés | Shopping | 1.68× | ||
| 18 | Footwear | Fashion & Accessoires | 1.63× | ||
| 19 | Shoes | Fashion & Accessoires | 1.62× | ||
| 20 | Lidl | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.01× | |
| Mindfulness | BALANCE | 1.57× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Pet Ownership | JOY | 1.06× |
Cortefiel's target market in Portugal covers an estimated 710,856 people, concentrated in Lisbon District and Porto District.
73.0% of the Cortefiel audience are female, 27.0% are male, with an average age of 48.9 years.
Cortefiel fans show strongest brand affinity for Parfois (fashion accessories) (3.94×), women'secret (5.99×), and Adolfo Domínguez (8.03×) over the country average.
Cortefiel fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~300K), and Braga District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cortefiel itself, the audience over-indexes on women'secret (5.99×), Adolfo Domínguez (8.03×), Pedro del Hierro (14.54×), and Omnia (band) (20.33×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Cortefiel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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