A data profile of the people who buy, follow and care about Shopping malls in Portugal — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 4,081,378 people in Portugal.
The average Shopping malls fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Titik, This Week (ABC TV series), with strongest over-indexing on Titik (1.51× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Shopping malls fan in Portugal is more female, around 46.5 years old, with strong Creativity tendencies and a notable affinity for Titik.
The key figures that characterise the Shopping malls profile in Portugal.
65.6% are female, 34.4% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 46.5 |
| Estimated audience size | 4,081,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Shopping malls audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 4.46× | |
| 02 | Madeira | ~200K | 4.03× | |
| 03 | Azores | ~200K | 1.49× | |
| 04 | Lisbon District | ~1.5M | 1.38× | |
| 05 | Porto District | ~800K | 0.86× | |
| 06 | Leiria District | ~200K | 0.86× | |
| 07 | Santarém District | ~200K | 0.86× | |
| 08 | Bragança District | ~40K | 0.76× | |
| 09 | Portalegre District | ~30K | 0.74× | |
| 10 | Coimbra District | ~100K | 0.73× | |
| 11 | Guarda District | ~40K | 0.71× | |
| 12 | Castelo Branco District | ~50K | 0.70× | |
| 13 | Vila Real District | ~50K | 0.70× | |
| 14 | Beja District | ~50K | 0.70× | |
| 15 | Évora District | ~50K | 0.69× | |
| 16 | Setúbal District | ~300K | 0.64× | |
| 17 | Viana do Castelo District | ~70K | 0.64× | |
| 18 | Viseu District | ~80K | 0.59× | |
| 19 | Aveiro District | ~200K | 0.55× | |
| 20 | Braga District | ~200K | 0.51× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | This Week (ABC TV series) | Movies & TV | 1.63× | ||
| 02 | Titik | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.03× | |
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Community Orientation | OPEN | 0.58× | |
| Risk Appetite | THRILL | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.