Rascasse Audience Intelligence

Shopping audiences in Portugal

The strongest Shopping audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Portugal 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Portugal, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Portugal — full ranking

  1. Pingo Doce8.5M
  2. Continente7.6M
  3. Shopping7M
  4. Lidl6.9M
  5. Online shopping6.6M
  6. Shopping and fashion6.6M
  7. OLX5.7M
  8. Mercadona4.6M
  9. El Corte Inglés4.2M
  10. Shopping malls4.1M
  11. Fnac4M
  12. Auchan4M
  13. Leroy Merlin3.9M
  14. Discount stores3.6M
  15. Zara3.6M
  16. Coupons3M
  17. Supermarket3M
  18. AliExpress2.8M
  19. Sales promotion2.7M
  20. Gift2.7M
  21. Primark2.7M
  22. Stradivarius2.7M
  23. Intermarché2.6M
  24. Discounting2.6M
  25. Price2.5M
  26. Temu2.4M
  27. Black Friday (shopping)2.1M
  28. Drop shipping2M
  29. Aldi2M
  30. Deal of the day2M
  31. H&M1.8M
  32. Decathlon1.8M
  33. Subscription business model1.7M
  34. Mango1.7M
  35. Hypermarket1.6M
  36. Discounts and allowances1.6M
  37. Metro (department store)1.6M
  38. La Redoute1.4M
  39. Reseller1.4M
  40. Sephora1.3M
  41. Auction1.3M
  42. Bershka1.3M
  43. EBay1.2M
  44. Wallapop1.2M
  45. Warehouse1.1M
  46. Cyber Monday1.1M
  47. Outlet store1.1M
  48. Brico Dépôt1.1M
  49. Chain store1.1M
  50. Notino1M
Section 02

Other categories in Portugal