A data profile of the people who buy, follow and care about Continente in Portugal — modelled from more than twelve digital signal sources. Continente has an estimated audience of 7,615,940 people in Portugal.
The average Continente fan in Portugal is 45.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Lidl, IKEA, Ryanair, with strongest over-indexing on Lidl (1.63× the country average).
Demographically, the Continente audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Continente fan in Portugal is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for Lidl.
The key figures that characterise the Continente profile in Portugal.
74.3% are female, 25.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 45.0 |
| Estimated audience size | 7,615,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 30% |
Where the Continente audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 1.42× | |
| 02 | Porto District | ~1.5M | 1.41× | |
| 03 | Santarém District | ~400K | 1.41× | |
| 04 | Lisbon District | ~2.5M | 1.36× | |
| 05 | Madeira | ~200K | 1.30× | |
| 06 | Aveiro District | ~600K | 1.22× | |
| 07 | Setúbal District | ~900K | 1.17× | |
| 08 | Coimbra District | ~400K | 1.11× | |
| 09 | Leiria District | ~400K | 1.10× | |
| 10 | Braga District | ~700K | 1.06× | |
| 11 | Viana do Castelo District | ~200K | 0.98× | |
| 12 | Azores | ~200K | 0.95× | |
| 13 | Viseu District | ~200K | 0.93× | |
| 14 | Castelo Branco District | ~100K | 0.88× | |
| 15 | Vila Real District | ~100K | 0.81× | |
| 16 | Évora District | ~100K | 0.76× | |
| 17 | Beja District | ~90K | 0.75× | |
| 18 | Bragança District | ~50K | 0.61× | |
| 19 | Portalegre District | ~50K | 0.61× | |
| 20 | Guarda District | ~60K | 0.58× |
The strongest cross-interests of the Continente audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.04× | ||
| 02 | Hypermarket | Shopping | 1.91× | ||
| 03 | Microwave oven | Home & Garden | 1.88× | ||
| 04 | Calzedonia | Fashion & Accessoires | 1.79× | ||
| 05 | Primark | Shopping | 1.77× | ||
| 06 | Cappuccino | Food & Beverages | 1.76× | ||
| 07 | Nespresso | Food & Beverages | 1.68× | ||
| 08 | Momondo | Travel & Leisure | 1.67× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.67× | ||
| 10 | Zoo | Kids & Family | 1.65× | ||
| 11 | Lidl | Shopping | 1.63× | ||
| 12 | Trivago | Travel & Leisure | 1.63× | ||
| 13 | Essential oil | Home & Garden | 1.61× | ||
| 14 | EasyJet | Travel & Leisure | 1.58× | ||
| 15 | Snack food | Food & Beverages | 1.57× | ||
| 16 | Rail transport | Travel & Leisure | 1.57× | ||
| 17 | IKEA | Home & Garden | 1.51× | ||
| 18 | Ryanair | Travel & Leisure | 1.50× | ||
| 19 | FlixBus | Cars & Mobility | 1.50× | ||
| 20 | Supermarket | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Tradition | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Career Orientation | POWER | 0.84× |
Continente's target market in Portugal covers an estimated 7,615,940 people, concentrated in Lisbon District and Porto District.
74.3% of the Continente audience are female, 25.7% are male, with an average age of 45.0 years.
Continente fans show strongest brand affinity for Lidl (1.63×), IKEA (1.51×), and Ryanair (1.5×) over the country average.
Continente fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Continente itself, the audience over-indexes on IKEA (1.51×), Ryanair (1.5×), Primark (1.77×), and FlixBus (1.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Continente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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